Saturday, October 27, 2007
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News Front

Chevy Boast Pays Off
October 26, 2007
Automaker hits high numbers for new Malibu Web visitors
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Macy's Dressing Itself Up in Hilfiger Brand
October 26, 2007
Retailer, clothier strike exclusive deal
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Not Everyone Is Drinking Microsoft's Vista Kool-Aid
October 26, 2007 - Analysts say adoption of new OS is weak, exacerbated by lack of TV ads
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Universal Pictures Hit By Pirating Again
October 26, 2007 - Premiere of 'American Gangster' usurped online
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Toyota: Driven To Push Other Prius Models?
October 26, 2007 - Automaker sees possibility as 'desirable'
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Blog Spot
THE BRANDWIKI
Preview: The Secret to Becoming a 7-Figure CMO
Deconstructing Apple's Halo Effect
Wii Viral Sexist But Funny
SHORT TAKES
MARKETING NIGHTMARE
THIS CALL'S FOR YOU
AND WE HIT THE TRIFECTA
BRANDWEEK NRX
Chameleon.
Quote of the day.
Check.
STICKER SHOCK
Auto marketing - a thankless job, but someone will always do it
VW's Magic Bus?
Hope Tiger's Enclave has an alarm
MOVIE MARKETING MADNESS
Movie Marketing Madness: Dan in Real Life
Ghosts of movie marketing past
Indie films finding success hard to come by this fall
   
Brandweek Magazine
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BRAND BUILDERSmore »
Management: VW Hopes Thompson Will Take The Wheel
New Products: Samsung Hopes 'Juke' Will Give Sales A Jolt
Tie-ins: Seinfeld, McD's, Brach's Help Build Bee Movie Buzz
Strategy: Seiko Fashions A Timely Message With $20M Effort
Dirty Laundry Dot Com
COLUMNSmore »
FEATURES & OPINIONSmore »
The Game: ESPN Drives To The Hoop; TNT Refocuses NBA Game Plan
The Biz: Studios Take Direct (to DVD) Approach To Reach Audiences
The Game: London Bridges International Marketing Gap For NFL, NBA
Letters: How Annoying Would Reading Books Be If They Had Pop-up AdS?
Want Proof Of What's Healthy? Fat Chance
Smells Like The Publishing Spirit
Redemption Revisited

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Boost Your Presentation Performance
Global Travel Guide: Part One

Scion Web Strategy Takes Stealth Approach
Leaving ho-hum marketing to others, Scion is forging its own path online via virtual worlds and gaming sites. It¿s a gamble that may pay off big.
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AUTOS
Auto Marketers on the Lam: 'It would take an act of Congress' to come back to the industry, says one.
VW Hopes Jan Thompson Will Take the Wheel
Volkswagen Driving Right at Toyota
SPORTS & ENTERTAINMENT
Family Guy Rolls Out Dark Humor in Street Promo
Licensees Ready To 'Go' With Speed Racer
NHL Network Signs Cenergy as Lead Agency
FOOD & BEVERAGE
Heineken Going High-End With' Classy' Tagline
Partida Tequila Thinks Confession Is Good for the Brand
WSJ: Major Food Companies Eyed by U.S. Over Iraq Deals
PACKAGED GOODS
Caveat: Influencers Growing Wary of Fakes
Q+A: Lil Jon Raps On About NHL, Oakley And Crunk
Welcome to the Minor Leagues
RESTAURANTS
Applebee's Steps Out With a 'Spokesapple'
Taco Bell Unveils World Series-based Promotion
Jamba Juice Puts Squeeze on McD, BK for Breakfast
APPAREL & RETAIL
Wal-Mart, Better Homes & Gardens in Licensing Deal
For LVMH, China Is Fashion Retail's Future
Wednesday Media Roundup: Top Stories From Other Sites
FINANCIAL SERVICES
A Classic Returns: BankAmericard Making a Comeback
MasterCard Comes to 'Life' in TV Deal
TECH / HARDWARE
Microsoft Joins Growing Facebook Empire
Is Apple's Shine Starting To Dim?
Nielsen Tapped To Bolster Google TV Ads
PHARMACEUTICAL
Pfizer Takes Deep Breath, Exhales Exubera
LEISURE & TRAVEL
Q&A: Holiday Inn Sets Ambitious Agenda for Change
Holiday Inn Being Made Over, Including New Logo
Power at Hand: Hampton Hotels Finds Value in Cell Phone Ads


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