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Published September 25, 2007

New Yorkers were the first consumers in the U.S. to get their hands on Halo® 3 after hundreds of eager fans lined up ahead of the midnight extravaganza at Best Buy near Times Square.

The first two in line at Best Buy in New York City finally get Halo 3.

The first two in line at Best Buy in New York City finally get Halo 3.

In addition to day-long activities, some fans in line had the chance to play Halo 3 against on-site celebrities, with a new personality arriving every hour. A number of Bungie team members, local professional athletes, and celebrities were on hand for launch activities and there was a surprise spectacle at the stroke of midnight.

Major Nelson was at the event for Xbox.com. Check out his reports from the scene.

NYC ReleaseHalo 3 Launches in Times Square
It's Major Nelson versus hundreds of anxious gamers as Master Chief finally lands in the middle of New York City.
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The LineTimes Square: The Line
The anticipation grows at the Best Buy store in New York as the release of Halo 3 draws near.
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Live at Best BuyLive at Best Buy
Major Nelson talks to the lucky first person waiting in line at Best Buy near Times Square.
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InterviewInterview with Frank O'Connor
Major Nelson checks in with Halo lead writer Frank O'Connor. 
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InterviewInterview with Harold Ryan of Bungie
Mayor Nelson chats with Harold Ryan, the head of Bungie Studios.
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New York Giants Play Halo 3Two Giants play Halo 3
NFL stars Osi Umenyiora and Kawika Mitchell of the New York Giants test their skills on Halo 3
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Streets of New YorkStreets of New York
After the big launch, the bustling streets of New York are filled with curious onlookers at the Best Buy store in Times Square.
Massages in LineHand Massage for Halo 3 Panorama
Amidst the bustle of New York, Halo 3 players could get a hand massage from a Mountain Dew Game Fuel representative.
The Line Starts Here PanoramaNew York City Panorama
Check out this all-around view of the excitement on the streets of New York City as the launch of Halo 3 approaches.
New York Giants Play Halo 3Game Giants Panorama
Two sets of giants, the game giant Halo 3, and actual New York Giants football players, met at the New York City Best Buy.
photo gallery
Halo 3 Arrives in New York City
The Excitement Builds in Times Square
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