THE WORLD'S LARGEST FASHION MAGAZINE FOR THE WOMAN WITH A STYLE -- AND MIND -- OF HER OWN.
"Our mission is pretty straightforward: to help smart, fashionable women express their individuality in all aspects of their lives, particularly their own style." - Roberta Myers, Editor-In-Chief
ELLE began in France 60 years ago as a general-interest women's magazine with a fresh, independent point of view. The mission then and now is to CHERCHEZ LA FEMME -- to help readers find the woman inside themselves.
It speaks to 4.8 million ELLE readers in search of what's next in their lives, and to marketers in search of consumers. And to all of us at ELLE, it speaks to our mission in every sense of the word - editorially, promotionally, philosophically.
ONE IN FIVE
Today there are 39 editions read in over 60 countries, giving ELLE a global brand awareness:
Nearly half the women in the industrialized world are familiar with ELLE magazine, and more than one in five have read an issue in the past six months. Source: Roper ASW 2003
UNPARALLELED GLOBAL NETWORK
The ELLE brand is a growing network of over 60 magazines, 20 websites, and branded merchandise generating 1 billion in annual sales.
- ELLE—39 editions read in over 60 countries
- ELLE DECOR—19 editions read in 24 countries
- ELLEgirl—9 editions
- elle.com—16 sites around the world
- ellegirl.com—3 sites around the world
- elledecor.com—4 sites around the world
ONE BRAND/THREE AUDIENCES
· ELLEgirl/ellegirl.com—median age 17.0 yrs.
· ELLE/elle.com—median age 34.7 yrs.
· ELLE DECOR/elledecor.com—median age 40.9 yrs.
ELLEgirl age, Source: HFM publisher's estimate
ELLE and ELLE DECOR median age, Source: 2005 Fall MRI, Total Adults