Monday November 5, 2007


Drumming gorilla hits Canadian movie screens

Cadbury’s Phil Collins-loving, drum-playing gorilla can be seen on movie screens across Canada with the chocolate maker running a cinema campaign to drive consumers to a contest at

The 90-second ad of a gorilla hammering out the drum solo for “In the air tonight” became the viral hit of the late summer. To take advantage of that popularity, Cadbury Canada, with the help of media agency M2 and MacLaren McCann, which adapted the spot for maximum movie screen effect, will run the spot on 850 movie screens across Canada (except Quebec) for the next four weeks. The ad will end with a throw to

“This ad is pure visual entertainment and ideal for the theatre,” said Monica Tenorio, marketing director, Cadbury Chocolate, Cadbury Adams Canada, in a release. “We wanted to give Canadians the chance to sit back and enjoy the genius of Phil Collins and the gorilla on the big screen with big sound.”

The original ad was created by “A Glass and a Half Full Productions,” a new Cadbury marketing platform that produces original pieces of entertainment. According to the Cadbury release, “The concept is to make you smile as much when you watch it as when you enjoy a Cadbury Dairy Milk, which is made with a glass and a half of fresh milk.”

Visitors to can see the ad again, or play a game for a chance to win the grand prize of a gorilla suit, a purple drum kit and a year’s supply of bananas and Cadbury chocolate bars.

The watch-and-repeat style game gives players a top-down view of a drum set. After a drum sequence plays, with each drum lighting up, visitors have to repeat the sequence correctly to earn an e-ballot. The site was created by Carnyx Communications in Toronto.

David Brown

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President William Jefferson Clinton Live and In Person. Toronto. November 13

Power Within is proud to present the honorable President William Jefferson Clinton & Author of November 13th, 2007 - Metro Toronto Convention Centre, South Building - 1:30 PM - 3:30 PM

General Admission $99 + GST
VIP Executive $119 + GST
Emerald Rate $1500 +GST includes Opportunity to meet President Clinton & a copy of his newest book Giving: How Each of Us Can Change the World

Don't miss out on an experience that thousands of Canadians have called the event of a lifetime!

Register today!

Classified Advertisements:
The following are paid classified advertisements. For booking information please call Jennifer Micallef at 416-764-1575, or by email at

Junior Account Manager, Vancouver

We're not saying there's no grunt work at Rethink. But we have fewer layers than most places. That means in addition to grunt work, you'll also get great opportunities on high-profile clients.

If you're detailed-oriented, have 2-5 years agency experience and want to work in an extremely creative environment, please send your resume to

We are looking for a team player with strong sales leadership skills. If you have experience with a promotional marketing company, we want to hear from you!

Position:   Partnership Marketing Specialist (12 Month Contract)
Location:   Burnhamthorpe & The West Mall

Submit interest to

Develop strategic marketing relationships and manage implementation of national partnership marketing programs.


  • 3 to 5 years marketing/sales experience, developing and managing national partnership marketing programs
  • Exceptional relationship building skills, with proven ability to develop positive relations


Do you have what it takes to write something witty, dark, beautiful or provocative? If so, here's your chance to prove it. WAX, a full service advertising and design agency, is holding a "Copywriting Caption Contest". Submit your best caption, and you could win a position with WAX as a full-fledged copywriter. To enter, and for full contest rules, visit

Manager, Customer Relationship Marketing

Position:   Manager, Customer Relationship Marketing
Location:   Burnhamthorpe & The West Mall

Submit interest to

Develop, manage and execute database marketing communications; analyze and provide actionable insight to marketing programs and help manage Blockbuster loyalty programs.

  1. Work with internal stakeholders to plan, manage, execute and measure database communications to support the marketing plan
  2. Responsible for the daily management of the Blockbuster Rewards loyalty program
  3. Contribute to business objectives and the development of the marketing plan by providing analytical expertise for consumer behaviour


  • 5+ years marketing experience including 3+ years database marketing

Senior Studio Designer

Friendly production studio with a commitment to excellence looking to add a Senior Studio Designer with buttoned-down print production, typography and design skills who has a strong interest in growing into a supervisory role. A real team player looking to become a team leader, utilizing your ability to contribute new ideas, show initiative, manage people and solve problems.

Must have a minimum of 5 years of relevant experience, graphic arts/print production diploma with serious Creative Suite expertise (InDesign, Photoshop, Illustrator), knowledge of printing processes, great organizational, time-management and communication skills.

Please send your resume to

SCENE is Canada's first card-based entertainment loyalty program specifically targeting the youth market. Since launching in 2007 it has become one of Canada's fastest growing programs and will continue to broaden its entertainment options for Members. It offers members a chance to earn rewards fast, such as free movies and concession combos, just by going to the movies. The program is free to join and enrolment is done online at

Scene LP is pleased to announce two exciting opportunities at Cineplex Entertainment's Toronto Home Office:

Marketing Web Manager
Business Coordinator

For more information on this opportunity, please visit

Traffic Supervisor

OBN is one of Canada's fastest growing media companies. We operate the only national network of video boards reaching an audience of over 13 million . We have an immediate opening for a Traffic Supervisor in our Toronto office. You would be responsible for the trafficking of ads across the network. If you understand advertising and have an eye for detail then this may be the position for you.

Qualified candidates should forward their resume to Please reply with "Traffic Supervisor 10007" in the subject area. Only those selected for an interview will be contacted.

Have you ever heard of Up Here magazine?
No? Now you see why we need you.

We need a Promotion Manager to help increase awareness and circulation for Up Here publications. It's an easy sell. Interest in the North is at an all time high, with Canada and the world eyeing our economic, political and environmental significance. Topping it all off is a history and culture like no other.

We've been publishing for years. We love the North and our magazines. And we hope you love this great challenge.

If you're interested in an adventurous life in Yellowknife, contact

Are you a designer with a love for white space?
Because the Northwest Territories has lots of it.

Our Yellowknife office requires an Intermediate Graphic Designer.

You have:

  • 3+ years experience
  • Designed from concept to print - annual reports, promotional brochures, ads and displays
  • Knowledge of current Mac platform design programs - InDesign, Photoshop, Illustrator, Acrobat etc.

Must have:

  • A sense of adventure
  • A good parka or the intention of acquiring a good parka

Outcrop is a marketing pioneer and leader in the North, with offices in all three territories.

Send your resume to

Tag Advertising - Calgary - Art Directors
How do you feel about making the logo bigger?

Tag Advertising in Calgary is getting lots of new local and national accounts. We're looking for talented and experienced Art Directors to further grow Tag's reputation as Calgary's hot shop.

Besides your desire to have fun creating award-winning ads with a group of talented people, you'll bring strong conceptual and design skills with solid strategic thinking and at least 5 years of agency experience. If you fit the bill, send us your resume and a few PDF samples of your work to

Take your integrated expertise to the next level

Draftfcb is seeking a proactive and passionate Account Supervisor for a challenging role on the agency's largest, fully integrated account. Ideal candidate has at least 4 years advertising agency experience combined with knowledge of integrated advertising including traditional, interactive, direct, and promotions. Position requires exceptional project management skills and ability to see the big picture and provide sound strategic solutions to solve business issues or leverage an opportunity. Strong interpersonal skills are essential to build relationships in a fast, dynamic environment. Packaged goods experience an asset. Forward resumes quoting job 100:

Director, Engagement Strategy

We're looking for a new type of 'media' person at our agency. A role so new we're not even sure this type of person exists yet. We're looking for a Director, Engagement Strategy. We believe that the old school rules of reach and frequency are no longer enough in a world where consumers are attention deficit and control their media. You're at heart a culturally attuned creative person who seeks ways to engage consumers across every point of the purchase cycle while steadfastly measuring results along the way. You're adept at planning traditional media, but are more interested in piecing together plans that include DR, mobile, online, in-store, generating buzz, street level, events and PR. We're not sure what this position is worth, but let's start the conversation after we've reviewed your portfolio. You might be worth even more than you thought.

Please send your resume to

Help drive results at a leading multinational agency

Draftfcb, an integrated agency, is looking for an enthusiastic self-starter to assume the role of Account Manager on a fast-paced national account. Two to three years in Direct Marketing with prior account management experience is a must. The successful candidate will ensure delivery of high quality, strategically sound, response-generating and idea-driven work. Must be client-oriented, have strong interpersonal, problem solving and organizational skills. Strong writing skills, ability to work in a fast paced, team oriented environment while building strong internal external and client relationships. Please forward resumes to


We're looking for an individual with a unique set of skills that combines marketing knowledge, creativity & graphics experience. Interested candidates should have the following qualifications:

  • 1-2 years marketing work experience & business/marketing educational background
  • Advanced knowledge of Adobe Illustrator and Photoshop in addition to other MS Office applications
  • Excellent communication skills
  • Advertising industry knowledge would be an asset
  • Diligent, resourceful and organized
mediacity is Canada's largest office tower advertising network. This position, based in

Toronto, is a great opportunity for someone to grow and be part of a successful team.

Please send your resume in confidence to

NEWAD is on the hunt for Account Executives to join our Toronto sales team. If you have great experience, are skilled at negotiations + presentations, are customer service orientated and thrive on a challenge then we want to meet you! We provide on-going training, advantageous earning potential, and an awesome work environment!

Account Executive- Event Marketing: (ref # MD-AE-EM 110)
5-7 years sales experience (ideally in promotional advertising) + the ability to create, pitch, sell and see through adaptive event marketing campaigns for high profile clients.

Account Executive: (ref # MD-AE-110)
2-3 years sales experience (ideally out of home) and/or agency + media planning experience

Check out our website for all the details send your resume to

Senior Media Advisor

Are you getting too far removed from actually doing the media you loved? Too much corporate stuff? Politics? Then you might want to call us. We are a small group of senior media professionals who are applying our years of planning and buying experience in a hands on way, providing clients with the kind of media expertise that only the most senior people in the industry can do - we actually do the media ourselves. The clients love it and we love it. And we are doing it in a very non corporate, casual environment - sound interesting?

Email us today at

This position can be full or part time. Denneboom Media is a division of Adbargains Inc.


News Editor:
David Brown (416) 764-1595

Published by:
The Marketing Group