Sophisticated Search Marketing to the IT Buyer
Now you can direct your keyword marketing programs to the IT-focused audience of the IDG Enterprise Network. TechWords is the only keyword-targeted, auction-based, pay-per-click advertising marketplace dedicated to connecting technology advertisers with a core audience of enterprise technology buyers and influencers. This highly contextual network places your ads next to the most relevant content across the IDG enterprise sites, giving you targeted clicks without the waste that can come from broad keyword marketing programs.
TechWords is powered by Quigo's AdSonar advertising platform. AdSonar is a leading network of premium-branded websites offering auction-based, pay-per-click advertising.
IDG Enterprise Network
Made up of the six enterprise IT sites listed below, this powerful network reaches over 5.5 million unique visitors a month and has the highest concentration of high-level IT buyers anywhere on the web.
Computerworld.com • NetworkWorld.com • CIO.com • CSOonline.com • InfoWorld.com • JavaWorld.com
How Does TechWords Benefit Advertisers?
- Premium IDG Network Technology Sites
Allows you to get your message in front of an elite audience of enterprise technology buyers and influencers in an environment they trust on the best technology sites on the web. - Performance-based
You only pay when a user clicks on your ad. - Highly Targeted
Allows you to target your message by page or keyword. Research shows that IT buyers are much more likely to respond to an offer made in a contextually relevant area of an IT site than as a result of a search engine search*.
- Self Service
You have 24/7 access to comprehensive real-time campaign reporting and stats.
How Do I Get Started with TechWords?
- Step 1. Sign up
Sign up for the program with your IDG sales representative and/or a Quigo representative. - Step 2. Develop campaign
Develop a campaign strategy and list of keywords for your search program. - Step 3. Place bids on keywords
Based on your bid in this auction-based marketplace, your ad is placed across the six IDG sites in contextually relevant search areas, near contextually relevant content, and on the home pages. Your program can be of any size and any duration. It can be adjusted on a daily basis depending on your campaign needs. - Step 4. Manage campaign
Manage your campaign directly in our self-service area or have our account services team manage your campaign to optimize it for maximum clicks and efficiency.
Get started today!
Contact your IDG sales representative or create a new account now!
For information contact techwords@adsonar.com.
* Research Results Content Registration Study January 2006 – Base: 102 IT influencers on Computeworld.com
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