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BRDC Archive
Lloyd, Richard
Date of Birth:   18/02/45
Statistics (Main Racing Category)
  Debut:
  Last Race:
  Wins:
1967
not applicable
24
Career Description
EDUCATED AT: Horris Hill, Wellington College and Colchester Art School. MARRIED TO: Philippa. Three daughters - Sophie (21), Chloe (19)and Amy (15). INTERESTED IN: Renovating old properties and collecting metal toys and full sized ones! MEMBER OF: BRDC, St Moritz Tobogganing Club and the West Higland Gathering. 1964-1970: Decca Records, Mike Leander, Peter Gormley/Cliff Richard management. 1967-1970: First competitive evnt at Brands in TR4A. 1968 switched to Triumph Spitfire but crashed heavily at Brands and tried to glue it back together but was never the same so got in touch with Messrs Cox and Clarke to build a proper one which was the start of the Gold Seal Cars Spitfire team with many class wins and one overall win - Crystla Palace. First overseas events Mugello 1969 in a Stapleton Morgan and 1970 with the Spitfire with Messrs Marshall, Britten and Cox. 1971-1974: Established PR business - Motor Race Relations represented Mike Hailwood, Peter Gethin, Chris Craft etc and launched Formula Super Vee for VW GB. 1973-1976: Drove Chevrolet Camaros and Opel Commodore (1976) winning many British Saloon Car Championship events. Won sponsorship from Simoniz, Mobil and Vladivar Vodka, AJ Rivers etc. 1977-1979: Drove VW Golf GTi to a hat-trick of British Saloon Car Championship class wins and second overall in 1978. Sponsors - VW GB and Akai. Established GTi Engineering. BRDC Silver Star (1978). 1980: Developed and ran two Audi 80s in British Saloon Car Championship for Stirling Moss and Richard Lloyd. Sponsors -Audi and Akai. 1981-1982: Introduced Canon to motor racing sponsoring Porsche 924 GTR in World Sportscar Championship. Contested all the classic long distance events. Drivers Jonathan Palmer, Tony Dron, Andy Rouse and Richard Lloyd. 1983-1990: Established Richard Lloyd Racing bought one of the first customer Porsche 956s and quickly became the leading private team in WSC scoring four victories and finished second at Le Mans in 1985. Commissioned design and build of six special RLR chassis. Sponsors - Canon, Liqui Moly, Rothmans, Porsche Cars GB, Italya Sports etc. 1991-1995: Motor industry sonsultancies. Helped major US automotive interior trim component manufacturer establish European business. Raced in the Porsche 924 Championship winning five races and securing the overall title after fifteen year lay-off. 1996-Current: Established Audi Sport UK Ltd to contest BTCC for Audi UK. Champions in 1996, Runner-up in 1997. Ran Audi R8C's at Le Mans in 1999 on behalf of Audi AG. Designed, built and developed six speed Audi S4's for Audi North America one of which won the Speedvision GT Championship in 2001. Company now renamed Apex Motorsport Ltd and responsible for running Team Bentley at Le Mans. Continued interest in specialised automotive trim business. Currently campaigning my old Spitfire in selected HSCC events and at Goodwood Revival meeting. The 1985 Canon Porsche 956 has now been rebuilt and should appear in some Group C events in 2002.
 
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