McDonald's has been an icon brand in New Zealand since opening its first restaurant in Porirua, Wellington on 7 June 1976. Today, McDonald's has 147 restaurants throughout New Zealand and employs more than 6,000 New Zealanders nationwide.
Each week, hungry Kiwis eat their way through more than one million hamburgers - and one is uniquely local. New Zealand is the only place in the world to sell the Kiwiburger, invented by Bryan Old of McDonald's Hamilton.
McDonald's restaurants across the country are largely owned by individual
franchisees. While the company's head office uses the collective buying
power of the chain to negotiate electricity rates, power accounts are
received and paid for locally by the franchisees. This poses challenges
when it comes to monitoring or benchmarking energy consumption, an important
exercise when the collective cost of power to the Golden Arches icon is
millions of dollars per year.
When the company's energy contract with its previous electricity retailer
was nearing an end, McDonald's faced a huge task.
The company had to gather information on historical power use for all
its restaurants before collating the data to form a picture of McDonald's
With no centralised electricity metering system and power accounts sent
to the individual owner-operators, the company had to extract historical
power use data from some 54 individual franchisees around the country.
So when McDonald's was introduced to the concept of Stream technology,
taking information from half-hourly Time-Of-Use meters and downloading
it onto a web-site in an easily digestible form, The company could immediately
see the huge benefits available for both the corporate entity and the
local franchisees. The meters are now installed in some 100 restaurants.
"As a head office we have master access to download the information
we need for the next tendering round with an electricity retailer, says
McDonald's Equipment Manager, Kevin De Jong.
The process will be faster, far more accurate and much easier.
"The process will be faster, far more accurate and much easier."
The company is also using the information gathered to undertake a case
study on the benefits and pay-back on power factor correction at three
In the long term, McDonald's expects to use Stream technology to help
develop a comprehensive energy management plan that will address every
facet of its power consumption, from energy saving devices to impacts
on new restaurant planning.
Kevin expects the benefits to franchisees will continue to grow.
"Right now a store manager or franchisee can download their restaurant's
information from the website, enabling them to see where the peaks in
energy consumption are occurring," says Kevin.
We're making a concerted effort to get those peaks down, use less energy
and reduce electricity line charges.
"As a company we are making a concerted effort to get those peaks
down, use less energy and reduce electricity line charges."
Franchisees who own a number of restaurants are also able to compare electricity
consumption across their different sites.
The ability to measure energy use against unit sales is a future goal
for McDonald's, giving it the ability to monitor how much energy a restaurant
should be using as a percentage of sales in any given hour.
Stream is constantly working on new customer developments and with the
comprehensive information the technology can deliver this vision is not
out of reach.
McDonald's says it would definitely recommend Stream to others.
It's a valuable tool if you want to make a conscientious move towards
managing your energy.
"It's a valuable tool if you want to make a conscientious move towards
managing your energy," says Kevin.