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McDonald's has been an icon brand in New Zealand since opening its first restaurant in Porirua, Wellington on 7 June 1976. Today, McDonald's has 147 restaurants throughout New Zealand and employs more than 6,000 New Zealanders nationwide.

Each week, hungry Kiwis eat their way through more than one million hamburgers - and one is uniquely local. New Zealand is the only place in the world to sell the Kiwiburger, invented by Bryan Old of McDonald's Hamilton.

the Challenge

McDonald's restaurants across the country are largely owned by individual franchisees. While the company's head office uses the collective buying power of the chain to negotiate electricity rates, power accounts are received and paid for locally by the franchisees. This poses challenges when it comes to monitoring or benchmarking energy consumption, an important exercise when the collective cost of power to the Golden Arches icon is millions of dollars per year.

the Solution

When the company's energy contract with its previous electricity retailer was nearing an end, McDonald's faced a huge task.

The company had to gather information on historical power use for all its restaurants before collating the data to form a picture of McDonald's electricity use.

With no centralised electricity metering system and power accounts sent to the individual owner-operators, the company had to extract historical power use data from some 54 individual franchisees around the country.

So when McDonald's was introduced to the concept of Stream technology, taking information from half-hourly Time-Of-Use meters and downloading it onto a web-site in an easily digestible form, The company could immediately see the huge benefits available for both the corporate entity and the local franchisees. The meters are now installed in some 100 restaurants.

"As a head office we have master access to download the information we need for the next tendering round with an electricity retailer, says McDonald's Equipment Manager, Kevin De Jong.

The process will be faster, far more accurate and much easier.

"The process will be faster, far more accurate and much easier."

The company is also using the information gathered to undertake a case study on the benefits and pay-back on power factor correction at three restaurants.

In the long term, McDonald's expects to use Stream technology to help develop a comprehensive energy management plan that will address every facet of its power consumption, from energy saving devices to impacts on new restaurant planning.

Kevin expects the benefits to franchisees will continue to grow.

"Right now a store manager or franchisee can download their restaurant's information from the website, enabling them to see where the peaks in energy consumption are occurring," says Kevin.

We're making a concerted effort to get those peaks down, use less energy and reduce electricity line charges.

"As a company we are making a concerted effort to get those peaks down, use less energy and reduce electricity line charges."

Franchisees who own a number of restaurants are also able to compare electricity consumption across their different sites.

The ability to measure energy use against unit sales is a future goal for McDonald's, giving it the ability to monitor how much energy a restaurant should be using as a percentage of sales in any given hour.

Stream is constantly working on new customer developments and with the comprehensive information the technology can deliver this vision is not out of reach.

McDonald's says it would definitely recommend Stream to others.

It's a valuable tool if you want to make a conscientious move towards managing your energy.

"It's a valuable tool if you want to make a conscientious move towards managing your energy," says Kevin.

Allied Foods

Allied Foods Case Study

It not only gives us a site-by-site profile, it also allows us to get the big picture for the group

Lion Breweries

Warehouse Case Study

The system is set to trigger an automatic response if the electricity demand is predicted to exceed a certain level

Warehouse

Warehouse Case Study

Now we can get what we need ourselves and it's instant via the website

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