Canada's "Environmental Choice" Eco-Logo symbol of certification features three stylized doves intertwined to form a maple leaf, representing consumers, industry and government working together to improve Canada's environment. Established in 1988, the program helps consumers identify products and services that are less harmful to the environment.
A product or service may be certified because it is made or offered in a way that improves energy efficiency, reduces hazardous by-products, uses recycled materials or because the product itself can be reused. Product manufacturers, importers or purveyors of services may apply for a license to use the Eco-Logo once a guideline containing criteria relevant to the product or service type has been approved. Environmental Choice guidelines are based on the best information available at the time and are upgraded as new information and technology make higher standards possible. Guidelines are developed in consultation with industry, environmental groups, universities and independent technical and scientific advisors.
Environmental Choice issues kits to potential licensees, and Environment Canada's independent Technical Agency assists companies through the application process. Agreements granting use of the Eco-Logo are renewed annually and continued compliance with the guideline is monitored. Certified products and services must continue to meet all applicable safety and performance standards; specifically, they must be as good in every other respect as is generally expected of that type.
Currently, Environmental Choice has more than 1400 approved products, with 119 licensees and 29 guidelines under which companies may be licensed and their products certified.
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