Cynopsis 12/15/04 Print E-mail
Sabrina Animated on WPIX-NY (Sunday, 9:30am) bests all FOX BOX, CBS Kids and NBC Kids weekend programs!

 Contact: Clark Morehouse 212.210.1060/David Ozer 516.626.1007
Source: NSI/WRAP Overnights, 12/11/04  12/12/04


Good morning. It's Wednesday, December 15, 2004, and this is your early morning Kids! briefing.

Cartoon Network’s Fridays live hosted programming block (6:30p-12a) this past week set new ratings records with 4.6 K6-11 (+39% vs. last year) and 4.3 K2-11 (+48%).   Airing during the block on Friday was the holiday special, Grandma Got Run Over by a Reindeer, 9p, which was the highest rated special on the network in 2004, earning a 5.3 among K6-11,and a 5.1 K2-11. The Fridays block also boosted the network's single night primetime (8-11p) rating to an all time high for the calendar year with a 4.9 K6-11 (+33%) and a 4.6 K2-11 (+39%).

This past Friday night at 8p, The N (6p-6a) premiered Part II of Degrassi: The Next Generation School Shooting episode subtitled Time Stands Still.  The play was the highest rated show in the network's history earning a 2.7 for Teens 12-17, and a 4.7 gal Teens 12-17.  Degrassi School shooting was watched by 540,000 viewers making this the most watched telecast ever on The N.

The new Christmas episode of Playhouse Disney’s series Higglytown Heroes bowed as a primetime special Sunday, December 12, 7:30p, improving the time period by +108% with Kids 2-5 (588,000 vs. 290,000) versus the past four weeks and up +150% from last year (588,000 vs. 235,000).  Disney Channel’s Playhouse Disney preschool block airs M-F, 6a-2p and Sat. & Sun.

Disney Channel will premiere is new 2D animated action/adventure/comedy series American Dragon: Jake Long, Friday, January 21, 8p.  Targeted to K6-11, Jake is a 13-yr old who lives in NYC with his extended Chinese-American family that includes his recently immigrated grandfather Lao Shi, and grandad's 600-yr-old magical Shar-Pei named Fu Dog.  While Jake is an average kid who likes skateboarding and is dealing with homework and adolescence, the arrival of his grandfather also unlocks ‘his destiny,’ and the beginning of his training to become an American Dragon.  The series is produced by Disney TV Animation and executive produced by series creator and playwright Jeff Goode, as well as Matt Negrete (Kim Possible), Eddie Guzelian (Disney's Fillmore) and Christian Roman.  Roman also serves as the director of the episodes.  Fridays at 8p is so far only the time slot for the series premiere.  American Dragon: Jake Long will have a strong lead in, January 21, with the first Disney Channel broadcast of Harry Potter and the Sorcerer's Stone, 5p.

Tonight on CBS' 60 Minutes Wednesday, 8p, correspondent Mika Brzezinski will offer up the first of several reports on the power of tweens in the US and how marketers are targeting this consumer group.  The segment specifically features how the marketing firm Girls' Intelligence Agency uses its 'agents' (AKA tween girls) and their friends to help evaluate not yet released products and establish if a product will be hot.

Comic book creator Stan Lee’s POW! Entertainment, Inc. is finalizing a deal to partner with Celebrities In Action, Inc. (CIA) to co-develop and co-produce and distribute an animated series, including direct to DVD feature films, video, games apparel and publishing among other consumer products.  The premise of the series and subsequent merchandise is simple, pit celebrities of note, at least their animated superhero forms, in competition against characters from various other worlds.  Now, exactly which world are the celebrities from?

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 in thousands (000) 12/05/04-12/12/04:
K2-11 Prog Day 6a-11p (000)    K2-11 Primetime 8p-11p         (000)
NICK:                               1241    CARTOON NET:                      1111
NAN**:                               754    DIS. CH.*:                                   950
CARTOON NET:               745    NAN**:                                        754
DIS. CH*:                           706    ABC FAM:                                  376
ABC FAM.:                         227   TOON DIS:                                 141
TOON DIS.:                       140    ESPN:                                        119
NOG/THE N:                       98    MTV:                                           108
MTV:                                    57    APL:                                             78
ESPN:                                  45   COMEDY:                                     61
APL:                                     42    BET:                                             57
Source: Disney Research from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Denotes a network that broadcasts less than 51% of minutes in a 24hr day.

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among K6-11 in thousands (000) 12/05/04-12/12/04:
K6-11  Prog. Day 6a-11p     (000)   K6-11 Primetime 8p-11p         (000)
NICK:                                      649    DIS. CH*:                                   695
NAN**:                                    540    CARTOON NET:                       692
CARTOON NET:                    460    NAN**:                                       238
DIS CH*:                                 393   ABC FAMILY:                             316
ABC FAM:                              153    ESPN:                                          70
TOON DIS.:                              58   MTV:                                             78
MTV:                                         31   TOON DIS:                                   66
BET:                                         28   COMEDY:                                     49
ESPN:                                      28   APL:                                              46
APL:                                         27   The N:                                           44
                                                        BET:                                              44
Source: Disney Research from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Denotes a network that broadcasts less than 51% of minutes in a 24hr day.

Weekly, Top Ten Basic Cable Ad Supported Networks, 12/05/04-12/12/04: Total Day and Primetime Rankings among Tweens 9-14 in thousands (000)
TWEENS 9-14  Prog. Day 6a-11p  (000)  TWEENS 9-14 PT 8p-11p (000)
NAN**:                                               507    DIS. CH*:                           677
NICK:                                                 458    NAN**:                               507
DIS. CH*:                                           338    CARTOON NET:               485
CARTOON NET:                               310    ABC FAM:                          276
ABC FAM:                                         202    MTV:                                   229
MTV:                                                 124     COMEDY:                          131
COMEDY:                                           59     ESPN:                                126
BET:                                                    56     BET:                                     74
ESPN:                                                 48     THE N:                                 71
TOON DIS:                                          43     TOON DIS:                          57
Source: Disney Research from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Denotes a network that broadcasts less than 51% of minutes in a 24hr day.

Entara Ltd., producers of the Jakers! The Adventures of Piggley Winks, has teamed up with Martin Yaffe to develop a new line of toys by Born to Play.  A range of products is slated to launch this summer 05, followed by an extended rollout for fall/winter 2005.  Targeted to K3-6 the toy line is based on the Jakers! The Adventures of Piggley Winks characters, and reflects the same qualities of the show including imagination, story telling, problem solving, and the importance of friendship and adventure.  Jakers! The Adventures of Piggley Winks TV series airs in the US on PBS Kids.  The toy line by Born to Play will include: an Interactive farm set with sound features; articulated figurines and vehicles; bath toys; outdoor toys and role play toys such as adventure kits.

Sesame Workshop has partnered with Thinkwell Design & Production to create Sesame Street Presents, a series of interactive museum learning exhibitions. These interactive exhibitions will combine Sesame Street’s characters with educational curriculum based learning for K2-8 and an array of interactive sets and environments.  The first of these interactive exhibitions is Sesame Street Presents: The Body, a multi-year tour that is set to premiere at Phoenix’s Arizona Science Center, May 14, 2005 running through November 27, 2005, and it will then travel to cities around the country through 2010.  The Body features four education zones: How You Work, Your Insides, Your Outsides and Staying Healthy.  Sesame Street Presents: The Body is part of Sesame Workshop’s company-wide, multi-year initiative, Healthy Habits for Life, which was created out of the concerns of childhood obesity. 

Ragdoll Ltd. has developed Look What I Can Do!, an educational exercise project in conjunction with Young Minds Inspired and featuring the stars of its TV series the Boohbahs, which airs in the US on PBS Kids.  The Look What I Can Do program will debut in preschool and daycare centers in the US this month with the aim of encouraging & incorporating physical movement into the daily lives of preschoolers and underlining the importance of letting kids express their imaginations in free play.  The Look What I Can Do program comes with a Boohbah themed activity kit that provides teachers with a range of ready-made activities for teachers to get kids up & moving and is being distributed to 10,000 participating preschools & daycare centers nationwide.  Young Minds Inspired specializes in developing educational in-school curriculum-based programs.

No worries about getting that video rental back to Blockbuster stores on-time because soon it just won’t matter anymore.  As of January 1, 2005, Blockbuster will eliminate its late fee charges for movie or video game rentals at its 4,500+ brick and mortar franchise stores.  ‘Doing away with late fees is the biggest and most important customer benefit we’ve ever offered…,” explained John Antioco, Blockbuster Chairman/CEO about the Blockbusters ongoing efforts to give its consumers what they want.  Too good to be true?  While there are no late fees, Blockbuster still has due dates: 1 wk for games, 2 days or 1 wk for movies.  Customers can keep movies/games an extra few days, triggering Blockbuster’s new one-week grace period.  After that, if a customer keeps the movie/game longer, the product will automatically sold to them, less the rental fee.  Customers will then have 30 days to return the product to receive a full credit refund, less a ‘minimal’ restocking fee.  Blockbuster estimates that in 2005, late fees would have generated about $250-$300m to its operating income.  The company expects to offset that by growth in revenues from increased store traffic, less promotional & marketing activity, and increased focus on operating expense management.  Additional Blockbuster consumer friendly endeavors put in place over the past 18 months, includes in-store movie, game and online DVD subscription programs, which offer customers no due dates, no late fees and an unlimited number of movie or game rentals, up to three at a time depending on the program, for one monthly fee.

Kids Cable Network Averages in thousands (000) for Saturday, December 11, 2004, 6am-11pm, ranked by K2-11:
NICKELODEON:              K2-11 1511; K6-11 956; TWEENS 9-14 664
CARTOON NETWORK:  K2-11   930; K6-11 637; TWEENS 9-14 382
DISNEY CHANNEL:        K2-11   906; K6-11 628; TWEENS 9-14 506
TOON DISNEY:               K2-11   221; K6-11 106; TWEENS 9-14   62
ABC FAMILY:                   K2-11   201; K6-11 135; TWEENS 9-14 109
Source: MTVN Research from Nielsen Media Research Data

Kids Cable Network Averages in thousands (000) for Sunday, December 12, 2004, 6am-11pm, ranked by K2-11:
NICKELODEON:              K2-11 1387; K6-11  999; TWEENS 9-14 753
DISNEY CHANNEL:        K2-11  1010; K6-11  556; TWEENS 9-14 391
CARTOON NETWORK:  K2-11    797; K6-11  486; TWEENS 9-14 308
ABC FAMILY:                  K2-11    213; K6-11  159; TWEENS 9-14 132
TOON DISNEY:               K2-11   109; K6-11    49; TWEENS 9-14    37
Source: MTVN Research from Nielsen Media Research Data

Kids Cable Network Averages in thousands (000) for Monday, December 13, 2004, 6am-11pm, ranked by K2-11:
NICKELODEON:              K2-11 1423; K6-11 604; TWEENS 9-14 426
CARTOON NETWORK:  K2-11   666; K6-11 386; TWEENS 9-14 246
DISNEY CHANNEL:        K2-11   632; K6-11 285; TWEENS 9-14 280
ABC FAMILY:                  K2-11   201; K6-11 118; TWEENS 9-14 105
TOON DISNEY:              K2-11   123; K6-11   70; TWEENS 9-14   56
Source: MTVN Research from Nielsen Media Research Data


Cynopsis: Kids! has new ad space available in 2005.

Top of Page is available for certain day(s), as is this
Post-Editorial space.

For a Media Kit outlining 2005 rates/avails
as well as subscriber demographics, just holler.

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Answer to Yesterday's Trivia Question:  Finish this pre-1990's ad jingle: 
        "Whenever there's a pool, there's always a thirst.
        Whenever there is school, they'll always be homework.
        Whenever there's a beat, there's always a drum.
        Whenever there's fun, there's always _____________."   COCA COLA.  Kudos to:  Ran Flasterstein-Brighter Child Interactive/Worthington OH; Johnny Gnall-Stelor Prods/Darnestown; Meredith Hahn-Cornell Univ; Josh Lasser-"McEnroe"/NY; Debbie Vasquez-Coca Cola/Dallas; Ted Biaselli-Playhouse Disney/Burbank; David Hiltz-Korhani of Canada/Toronto; Erica Enriquez-Cartoon Net and Boomerang/Australia

Today's Trivia Question:   From what show is this exchange:
Character #1:  My father said, 'It doesn't matter what you look like. You can be tall or short, or fat or thin, or ugly or handsome, or you can be black or yellow or white. It doesn't matter. What does matter is the size of your heart and the strength of your character."
Character #2:  "You know something? You're a pretty nice guy. You're no Norman Vincent Peale. But you're a nice guy." 

(click here with your answer and be sure to include your name, company, city and time zone with your answer.  Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you've been mentioned in any of the Cynopsis editions, you can't be mentioned again that calendar week.)

Later -- Gwen

Gwen Billings for Cynthia Turner's Cynopsis Kids!
Publisher/Editor Cynthia Turner
12/15/04  3:42am

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