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  #1  
Old 11-23-2005, 08:17 PM
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Default TopicStyle Exclusive: Welcome to RUEHL - UPDATED!

















More Pics ON PAGE 3


The Elements of Ruehl

For those who don't work there or have yet to see one, here's some background information, albeit, unnecessary, that you should know. If anything it should add to the "experience":

The store front is made to look like a Greenwitch Village brownstone. More accurately, 3 brownstones. Nos. 921, 923, and of course 925. Each "house" has it's own story respectively. The first was the home of a leatherman by the name of Ruehl who emmigrated here from Germany around the 1850's. His leathershop was a successful one as his store was quite popular and he made a decent living. You can see the elements of this as you first walk into the store and into the "leathershop". His son took over the business and moved in next door, to 923. The son was quite intreged with the fashion styles of James Dean, leather and jeans so he decided he would make an attempt and producing the same look. And thus RUEHL jeans were "born". All four concepts have a huge focus on denim now, but the RUEHL brand wants to differenciate itself by being THE denim authority. With Desiel and Lucky already established, one can only hope. And, of course, we enter No. 925, the current state of RUEHL. No. 925 incorporates all that was past into the new world, where the grandson of Ruehl was more interested in the finer aspect of life... books, art, and music. Look up at the walls as you walk in and you'll notice the antiqued books... many of them first editions. Yes, they are for sale. There are fine works of art (no, not for sale) out and about the store for you to look at. Yes, you can browse through them, they are bolted securely to the floor. Our logo is a French Bulldog, named Trubble. His story goes like this: "Upon opening their shop in Greenwich Village, little did the Ruehl family realize that their first customer would be an inquisitive little bulldog with a steadfast demeanor and a confident attitude." I guess we can't even keep the dogs out.

Check out our fine music selection which includes such artists as Miguel Migs, Frou Frou, and Theivery Corporation, all available at the cashwrap. The lastest up and coming periodicals are also available and occasionally we'll even sell you some fresh flowers.

So yeah, next time you're in the House of Ruehl, sit down, relax, pick up a New York Times, and bask in the richness that we have created just for you.

--------------------------------------------------------------------------------------

In case anyone was wondering, Mike Jeffries while he was visiting us on Tour commented that he does not intend on opening up an e-commerce site for RUEHL. As you can tell a lot of work has been put into the store itself, from the interior design elements to the background story. RUEHL was meant to be an experience, by which you could only have in full, total sensory immersion. Mike wants you to come to the store, he wants to sit in our conservitory (as I randomly walk around spritzing like a mad man), he wants you to feel as if you've stepped out of the mall and walked in to a small Greenwitch Village cottage. Honestly, I firmly agree with him. Hopefully there will be more RUEHLs in more accessable locales, but until then, it is well worth the trip just to shop at one. Even if you don't buy anything, I know you'll see something you'll like. And that's just how Mike wants it.
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Last edited by Trubble : 08-27-2006 at 10:38 AM.
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  #2  
Old 11-23-2005, 08:33 PM
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wow... me likey
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Old 11-23-2005, 11:49 PM
ihavehalfamind ihavehalfamind is offline
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Thanks for the pictures! It'll be forever before I see a Ruehl in person. I think I like A&F's look better though. I hope we get a Ruehl around here... Or maybe not, so I can go to one on vacation and come back with clothes no one else has.
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Old 11-24-2005, 12:17 AM
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hey trubble, do they have that "can i have my number back?" shirt in stock at your store?
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Old 11-24-2005, 01:08 AM
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yeah... what size you need?
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Old 11-24-2005, 02:14 AM
misterkyle misterkyle is offline
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yeah omg

when i saw it all in person i was freaking out

it's SOO awesome.
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Old 11-24-2005, 03:18 AM
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Quote:
Originally Posted by Trubble
yeah... what size you need?
lemme know if u guys have a L...pm me
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Old 11-25-2005, 01:04 AM
misterkyle misterkyle is offline
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haha

i just showed a friend of mine who lives in vegas all the pictures

and just talked about it and he's soo jealous

i can't wait to go back
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Old 11-26-2005, 05:30 PM
ugachic8457 ugachic8457 is offline
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Default thats nice

everything looks so nice...
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  #10  
Old 11-27-2005, 01:31 AM
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I just got back from the fashion island one, it was awesome!! they offered me a job haha but i told them that i was from LA and it was like 100 mile drive to get down there ruehl is awesome though, very high end. I got like 2 tshirts and it ended up costing me about $120.
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  #11  
Old 11-27-2005, 02:27 AM
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psh... seems like i exceeded my bandwidth this month with everyone accessing the pictures. anyone wanna host them for me?
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Old 11-27-2005, 02:40 AM
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Quote:
Originally Posted by Trubble
psh... seems like i exceeded my bandwidth this month with everyone accessing the pictures. anyone wanna host them for me?
i still see them?
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Old 11-27-2005, 11:17 AM
jlasik jlasik is offline
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I just went to Ruehl in Tysons Corner yesterday, and it is by far the best store I have ever step foot in. Everything about the store is so amazing. The clothes are great as well as the atmosphere. I myself bought two t-shirts ($80.00), but I think the price is worth it, and I plan on going back in a week or two. Hopefully they will open more stores. A good location would be Aventura Mall or Bal Harbour Shops in Miami.
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Old 11-27-2005, 04:50 PM
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Yup, great atmosphere in Ruehl.
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  #15  
Old 11-28-2005, 09:49 AM
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This is killer. Thanks so much for posting those!
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  #16  
Old 11-28-2005, 03:56 PM
integlspwr integlspwr is offline
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use www.imageshack.us for your imagehosting needs.
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  #17  
Old 11-28-2005, 04:15 PM
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I emailed the author and asked him to provide me the images and I will host.
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  #18  
Old 11-29-2005, 12:23 AM
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hah hah, I am the unofficial king of the RUEHL board

No... scratch that, I am the OFFICIAL King of the RUEHL Board!!!
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  #19  
Old 11-30-2005, 07:16 PM
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Wow, I havent seen a fireplace in either of the stores I've been in.
Pretty cool!
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Old 11-30-2005, 09:31 PM
misterkyle misterkyle is offline
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Quote:
Originally Posted by Garage
Wow, I havent seen a fireplace in either of the stores I've been in.
Pretty cool!
ur sig is awesome

haha.
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