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Beauty is in the eye of the beholder
This saying first appeared in the 3rd century BC in Greek. It didn't appear in its current form in print until the 19th century, but in the meantime there were various written forms that expressed much the same thought. In 1588, the English dramatist John Lyly, in his Euphues and his England, wrote:
Shakespeare expressed a similar sentiment in Love's Labours Lost, 1588:
Benjamin Franklin, in Poor Richard's Almanack, 1741, wrote:
David Hume's Essays, Moral and Political, 1742, include:
The person who is widely credited with coining the saying in its current form is Margaret Wolfe Hungerford (née Hamilton), who wrote many books, often under the pseudonym of 'The Duchess'. In Molly Bawn, 1878, there's the line "Beauty is in the eye of the beholder", which is the earliest citation of it that I can find in print.
See other phrases and sayings from Shakespeare.