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IN HER ELEMENT: Ayu has an uncanny knack for finding styles that appeal to Asian audiences. "The kids love everything about her," Says MTV Asia producer Mishal Varma. "She's got her finger on the pulse, quite like Madonna does"
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Empress of Pop
Like no J-pop star you've ever seen or heard, Ayumi Hamasaki rose to the top by controlling every aspect of her career and persona. Now she wants the world

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Ayumi Hamasaki
An exclusive interview with TIME

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