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4Kids Entertainment Named Worldwide Licensing, Marketing and Promotional Agent for Trading Card Game Chaotic; 4Kids to Co-Produce Animated Television Series, Manage Card Game's Worldwide Launch and Develop Merchandising Program



NEW YORK, May 11, 2005 (BUSINESS WIRE) -- 4Kids Entertainment, Inc. (KDE) has acquired the worldwide licensing rights to Chaotic - Apex Marketing and Dracco Company Ltd.'s exciting trading card game.

4Kids Entertainment will manage the licensing, marketing and promotional initiatives for this trading card property and will join creative forces with Apex Marketing to develop and produce an all-new children's animated series based on Chaotic. 4Kids will jointly own the copyright to the Chaotic television series, which is expected to debut on 4Kids TV in Fall 2006.

The Chaotic trading card game enjoyed great success in Denmark.

"Chaotic is truly a unique property that we are proud to add to our portfolio," said Alfred R. Kahn, Chairman and Chief Executive Officer of 4Kids Entertainment. "Chaotic has all the elements to become a worldwide television and merchandising hit."

In addition to marketing the trading cards and co-producing the television series, 4Kids will look to develop licensing partnerships in all core categories, initially focusing on toys, interactive entertainment and collectibles.

About 4Kids Entertainment

Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (KDE) is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; television, film, music and home video production and distribution; media planning and buying; product development; and Web site development. For further information, visit the Company's Web site at www.4KidsEntertainment.com.

The information contained in this press release, other than historical information, consists of forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors beyond the Company's control, including general economic conditions, consumer spending levels, competition from toy companies, motion picture studios and other licensing companies, the uncertainty of public response to the Company's properties and other factors could cause actual results to differ materially from the Company's expectations.

SOURCE: 4Kids Entertainment, Inc.


Dan Klores Communications
Jeffrey Klein, 212-981-5189
jeff_klein@dkcnews.com
or
Karyn Barr, 212-981-5263
karyn_barr@dkcnews.com
or
KCSA Investor Relations
Todd Fromer, 212-896-1215
tfromer@kcsa.com
or
Michael Cimini, 212-896-1233
mcimini@kcsa.com

Copyright Business Wire 2005


Copyright ©2007 MarketWatch, Inc. All rights reserved. Please see our Terms of Use. MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc."

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