The Oak Ridger has it all...local news, sports, local and business news, state, national and world news, news about schools, weather entertainment, advertising and much more!

The Oak Ridger audience has middle to high income households with large discretionary incomes. Fifty-eight percent of households in the core market have income of $35,000 or more. Statistics show that 72 percent of adults with household incomes of $35,000 or more read a newspaper in the past week.

With a penetration of 56% in the zip code 37830 Monday - Thursday and 64% on Friday, The Oak Ridger covers our market.

Seventy-two percent of The Oak Ridger's readers own their own homes; national studies show that 71 percent of home owners read a newspaper during part of the week. The Oak Ridger readers are affluent and highly educated and have money to spend! It is estimated that $872,592,160 will be spent from people that live in the core market of 37830 and 37840.

Research shows that 43% of adults aged 35 to 49 read a daily newspaper regularly - reading at least 4 out of 5 issues a week. Thirty-one percent of of Oak Ridger readers are between the age of 35 and 54. Nearly half (48%) of the population is 20 to 54 years of age.

In 1948 the Atomic Energy Commission realized a need for establishing a daily newspaper in the "secret city" of Oak Ridge. The first edition of The Oak Ridger was published on January 20, 1949. Through the years, The Oak Ridger has grown to meet the needs of the sophisticated and growing community.

Today, The Oak Ridger is truly a multimedia information company publishing specialty publications, free distribution products, a sophisticated Web site, a senior niche publication, as well as the daily newspaper. As always, The Oak Ridger newspaper contains a mix of local, state and national news with the emphasis on local news and features. It is published Monday through Friday afternoons with the Friday newspaper being a weekend edition full of features and specialty sections. Advertising opportunities are available in each of the products.

Because of our extensive coverage of local news and happenings, The Oak Ridger's daily readership is second to none.

When it comes to local news and information more people today turn to the internet and more specifically the local newspaper's web site. For you that is oakridger.com. The reason is simple: No one else on the internet can provide more localized new and information than the local newspaper. Take your message to your where you customers spend their time.

You want to reach those who will be your customers today and tomorrow. The Oak Ridger web site reaches those people. Twenty thousand of them daily!

• 33% of online newspaper readers have a household income of $75,000 or higher
• 44% of online newspaper readers have three children, 17 and under
• 66% of online newspaper readers own their residence
• 40% of online newspaper readers have a college education
• 42% of online newspaper readers do not read the print edition

2007 Oak Ridger and OakRidger.com Rate Card.