The campaign began in May 2007 by highlighting the value of voting (Your vote is a valuable thing) while serving as a reminder that a federal election would occur later in the year. The advertising advised people that the rules on the deadlines for enrolling to vote had changed and encouraged people who were not enrolled or not enrolled for their current address to enrol or update their details today (Rules have changed and Movers). This message was then reinforced by emphasising the risk that if you didn't enrol or update your details now it might mean missing out on voting at the federal election (You wait, you miss out and Movers).

In August 2007, as the expected election date drew nearer, the campaign was reinvigorated with advertising that urged people to enrol or update their details now because the election could be called at any time (August - You wait, you miss out and August - Movers).

Once the election had been called and a date for polling day was confirmed the advertising advised people of the day of the two enrolment deadlines, the first for people who were not enrolled and the second for people who were already enrolled and only needed to update their details (Close of rolls - You wait you miss out and Close of rolls - Movers).

Once the electoral roll had closed and early voting became available, the campaign shifted focus to inform people of the options available to them if they knew they weren't going to be able to make it to a polling place on election day. This stage also included advertising about electronically assisted voting machines to inform people that, for the first time, those who are blind or have low vision could cast a secret vote at 29 locations across Australia.

In the week before polling day, advertising began on how to correctly complete both of ballot papers to ensure your vote would be counted (How to make your vote count).

A mix of television, cinema, radio, magazine, press, outdoor and online advertising was used throughout the campaign. The messages were also tailored and translated for culturally and linguistically diverse audiences and Indigenous audiences. The press advertising was translated into 20 languages and radio advertising into 33 languages including seven Indigenous languages.

TV	Radio
Press	Poster