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ESPN SportsCenter
March 20, 2000
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Inspired by New York Yankees pitcher David Wells' 1998 perfect game, this ad is another gem in the long-running "This is SportsCenter" campaign. "Every once in a while," says anchor Stuart Scott, "it all just comes together and you have a perfect show. Bob Ley in '89. Charley Steiner had his in '91. Dan [Patrick] had one working last season." Only one segment left-can Dan do it? Says Patrick, "That, of course, is the sort of thing that can't never happen in a playoff race." A double negative; no perfect show.

Title
Perfect Show

Year
1998

Agency
Wieden & Kennedy, N.Y.

CD
Stacy Wall

CW
Ernest Lupinacci

Exec. Prod.
Peter Cline

Prod. Co.
Hungry Man

Dir.
Paul Norling

Editor
Gordon Carey, FilmCore





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