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Fox Set To Launch Outdoor RISE Campaign | More News | Wednesday February 14th, 2007 |
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At the end of this month, 20th Century Fox will launch their first wave of outdoor advertising for Fantastic Four: Rise of the Silver Surfer. The campaign, currently known as RISE, will consist of billboards featuring the eye-catching image of the Silver Surfer. This simple but effective visual, paired with the movies release date should work really well to publicize the movie.
As we reported recently, two of these billboards can currently be seen near the Fox lot in Los Angeles. There is no word yet on whether or not this campaign will go worldwide, or if different countries will use different methods of advertising.
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