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Posted by: Bex on Monday, March 06, 2006 - 11:22 AM GMT
There are thousands of articles, books and forum posts which showed that content is king in search engine optimization (SEO). In this article, you can find some ways that can help you improve this king content for your web site.
Note: About The Author
Article by Mike Pham of http://www.TopTrafficWholesaler.com. Increase your site sales with our targeted website traffic and Free search engine submission.
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Posted by: Bex on Sunday, October 16, 2005 - 09:02 PM GMT
As many webmasters and regular web-surfers would know, an online forum community is a great place to meet large groups of people online. Forums provide a means through which visitors to a website can interact with one another and exchange ideas or reviews of products or just talk about anything under the sun. Acute marketers and webmasters will already know that these communities are often excellent places for free advertising.
Note: About The Author
Dax Christopher maintains a two year old webmaster community at http://www.Buildtolearn.com, a forum community that discusses web-hosting and webmaster related issues such as web-design, page coding, SEO and many others. Visit BuildtoLearn.com to learn more about developing and growing large communities.
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Posted by: Bex on Tuesday, September 27, 2005 - 10:09 AM GMT
With summer vacations over and schools back in session, marketing plan "season" is fast approaching. This is a time when you reflect on the effectiveness of your business marketing programs. You will be planning to improve performance of some marketing programs, discontinue some, and try others for the first time.
Note: About The Author
Bobette Kyle has been proprietor at http://www.WebSiteMarketingPlan.com since 2002. For tips on how to make the marketing plan process go smoothly, visit http://www.MarketingPlanArticles.com and read "Tips to Help Calm ‘Marketing Plan Panic.'"
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Posted by: Bex on Monday, September 19, 2005 - 10:41 AM GMT
Here's a business marketing tip to gain maximum profit from any product or service in your business marketing lineup, and how you will gain extreme profits when you follow these 5 simple, LAZY steps;
Note: About The Author
Steve Majors - To-the-point training and coaching for business and wealth creation through creative Real Estate investing. Known as "The Lazy Investor", with courses and training sessions to slingshot your success. http://SteveMajors.com
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Posted by: Bex on Tuesday, September 06, 2005 - 11:37 AM GMT
When making your living in the sales industry, and working with people, it is important to not only get your point across verbally, but you want to allow for your body language to send a clear message as well.
Note: About The Author
Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com, a mortgage resource site, he is also the owner of http://www.callprospect.com, a mortgage lead company.
jay@jconners.com
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Posted by: Bex on Sunday, September 04, 2005 - 11:08 PM GMT
Advertising is everything some people say.
Regardless if you have a product, a service, a hobby website or just want to share pictures of your wedding, you have to advertise somehow to get the traffic to your site or blog.
Note: About The Author
Sandra Stammberger is the owner of Insider Scripts. At Insider Script's programmers are working around the clock to develop affordable, powerful money making scripts that will help you drive traffic to your business. http://www.insider-scripts.com.
ascnetwork@gmx.net
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Posted by: Bex on Thursday, September 01, 2005 - 10:05 AM GMT
Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords.
Note: About The Author
Zaak O'Conan discovers and presents information on to enhance your site, newsletter, marketing and other Internet related topics. You'll find his other articles that expand your horizons at http://WebWorkersWeekly.com.
Zaak@WebWorkersWeekly.com
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Posted by: Bex on Thursday, September 01, 2005 - 09:58 AM GMT
Network marketing has quickly become one of the fastest growing ways to work at home. Sometimes called Multi Level Marketing or Affiliate Marketing, Network marketing is based around the concept of recruiting. You join a program that utilizes network marketing to sell a product, and you make money by recruiting new sellers who have purchased their products from you and are now selling their own. You may get a cut of their sales and their recruits' sales and so on for many levels. The possibilities are endless, and so is the income potential. So it sounds all gravy right? All you have to do is get your business up and running by joining the program of your choice and recruiting new prospects.
Note: About the Author:
Joe Borowy is the author of this article. He also runs
href="http://www.successforfreedom.com" target=_blank>www.successforfreedom.com and is
devoted to providing realistic opportunities that result in success for his
readers and network marketers. He takes a new approach to network
marketing.
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Posted by: Bex on Tuesday, August 30, 2005 - 04:17 PM GMT
Network marketing has quickly become one of the fastest growing ways to work at home. Sometimes called Multi Level Marketing or Affiliate Marketing, Network marketing is based around the concept of recruiting. You join a program that utilizes network marketing to sell a product, and you make money by recruiting new sellers who have purchased their products from you and are now selling their own. You may get a cut of their sales and their recruits' sales and so on for many levels. The possibilities are endless, and so is the income potential. So it sounds all gravy right? All you have to do is get your business up and running by joining the program of your choice and recruiting new prospects.
Note: About the Author:
Joe Borowy is the author of this article. He also runs
href="http://www.successforfreedom.com" target=_blank>www.successforfreedom.com and is
devoted to providing realistic opportunities that result in success for his
readers and network marketers. He takes a new approach to network
marketing.
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Posted by: Bex on Tuesday, August 30, 2005 - 04:12 PM GMT
Last week I got a call from Jose, who was looking for help improving his ads. He'd been running the same ad in four local papers for two months and only gotten one response. He was understandably frustrated. With more than a dozen very satisfied clients, he knows that the residential property management services he and his brother provide should interest more people, but he wasn't having any success getting attention or generating leads.
Note: About the Author:
The author, Charlie Cook, helps service professionals, small business owners
and marketing professionals attract more clients and be more successful. Sign up
to receive the Free Marketing Strategy eBook, '7 Steps to get more clients and
grow your business' at
href="http://www.marketingforsuccess.com" target=_blank>http://www.marketingforsuccess.com
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Posted by: Bex on Wednesday, February 23, 2005 - 10:14 AM GMT
Do you ever get frustrated with your marketing? Are you putting in a lot of effort but not getting the results you want? Don't you wish you could just hit a switch and get a better response from your mailings, sales calls and web site?
Note: About The Author
2005 © In Mind Communications, LLC. All rights reserved.
The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up for the Free Marketing Plan eBook, '7 Steps to get more clients and grow your business' at http://www.marketingforsuccess.com.
ccook@marketingforsuccess.com
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Posted by: Bex on Thursday, January 27, 2005 - 09:46 AM GMT
How to increase your website traffic with zero cost'. It's a bold statement don't you think. But, believe me it's true. You can increase your traffic by 1000% with no cost involved if you do it the right way. Continue reading if you want to know how.
Note: About The Author
Nas Romli runs a site that help people to start their own home based business within 24 hours.Many have benefited from this service.Drop by at his site for more information about this amazing service: http://www.cashflowsecret.net
nas@cashflowsecret.net
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Posted by: Bex on Wednesday, January 26, 2005 - 02:38 PM GMT
Most internet business owners know the basics when it comes to getting ranked well in search engines. Put the keyword in the title. Put the keyword in your headline, the text, etc...
Note: About The Author
This article is written by Anik Singal, founder of AffiliateClassroom.com. Anik Singal has developed his own affiliate system that helped him earn well over $10,000 in just 60 days. Now, he's looking for a few students to train one step at a time.
http://www.AffiliateClassroom.com
support@affiliateclassroom.com
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Posted by: Bex on Wednesday, January 12, 2005 - 10:04 PM GMT
While it can be spelt a variety of ways, agreement after that can be difficult.
It is a business to some, and understandably, they extol their own theories.
Note: About The Author
Seamus Dolly is at www.CountContol.com.
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Posted by: Bex on Monday, January 10, 2005 - 10:00 AM GMT
So you're about to embark on your first web project and you're wondering where on earth to start? Well, one of the first things you'll need is a web hosting package. There are so many out there it can seem daunting to try and choose one. In this article we'll teach you the basics to help you make an informed decision.
Note: About The Author
Steve Ashton is a programmer and web developer. He runs two popular websites, http://www.abetterwebhost.com and http://www.domainnamescenter.com.
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Posted by: Bex on Thursday, October 14, 2004 - 09:43 AM GMT
Browsing the internet there are literally thousands of affiliate marketing resources and a person often gets overwhelmed by the sheer choice of programs, products and services they offer.
Note: About The Author
Erol Alici publishes Homebiztycoon Tips, a fresh and informative newsletter dedicated to supporting people like YOU! If you`re looking for the *best rated* home business opportunities, the latest time saving tools and helpful support from an honest friend in the business, come by and grab a F-R-E-E subscription today at: http://www.homebiztycoon.com
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Posted by: Bex on Friday, September 17, 2004 - 09:50 AM GMT
"Viral Marketing" is giving something away for free and allowing people to pass it on to others. The main purpose of viral marketing is to spread your message to as many people as possible without having to spend any money for advertising.
In order to start an effective viral marketing campaign, you need to provide people with a reason for passing your information around. For example, jokes are often passed around just because they are funny. However, how often have you forwarded an ad for an eBook on to other people? Unless you were an affiliate of that eBook, you probably never sent it on to a single person.
Note: About The Author
Gina Gaudio-Graves, Esq. is an attorney and an Internet Marketing Consultant specializing in internet advertising. Gina founded The Abundance Group, LLC in 1996 which provides assistance to people looking to make an income online. Gina has written a series of viral eBooks which are available through ViralMarketingOnline. Visit: http://www.ViralMarketingOnline.com for a free viral eBook as Gina's gift and sign-up for our newsletter.
Gina@ViralMarketingOnline.com
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Posted by: Bex on Friday, August 27, 2004 - 12:51 PM GMT
If you are anything like me, you’d probably like to have a website on the Internet but you just have no idea how to go about it. All this talk of web hosting, bandwidth, disc space, and other jargon can cause one to say, “This is too complicated and technical, I just wanted to have a place to put all of my favorite skateboarding photos, cool information on ramp designs, and the best places to skate!” To get a website on the Web you have to go through a web host. The question is how do you find the web host for you?
Note: About The Author
Jesse S. Somer
M6.Net
http://www.m6.net
Jesse S. Somer is a novice in the computer world hoping to inform others like him that the Internet is nothing to fear.
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Posted by: Bex on Tuesday, August 24, 2004 - 12:05 PM GMT
You have decided it is about time you jumped on the web hosting bandwagon. You have a website in mind you would like to create. You have a domain name ready to go. The one and only thing that you are missing is the actual web hosting space. Now there are hundreds of different web hosting companies that will promise you hundreds of different guarantees. How do you know which one is legit and which one is bogus?
Note: About The Author
Mitch Keeler
http://www.hostlibrary.com/
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Posted by: Bex on Tuesday, July 13, 2004 - 04:31 PM GMT
Understanding exactly what search engines do and what search engine optimization is seems to elude many new website owners when first starting out. The fact is that when you’re not familiar enough with the industry to determine SEO fact from SEO fiction can only mean trouble for your website. Could you be making those same mistakes with your site?
Note: About The Author
Adam Roper is the founder of GlobalFusion - a Multimedia & Web Development firm based in Sydney, Australia that designs everything from websites to DVDs and Multimedia Kiosks. If you have questions about creating HTML Email Templates or want someone else to do the design work for you, visit our website at: http://www.globalfusion.com.au or shoot us at: info@globalfusion.com.au
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Posted by: Bex on Thursday, July 01, 2004 - 09:14 AM GMT
Are you serious about get this website done fast and clear and want to make money with your website? Then you will absolutely need some good web design agency to build the website of your dream and that it the aim, right?
Note: About The Author
Oleg Lazarenko
Production manager of Metamorphosis Website Design Studio - Custom design, Website Templates, Web design Articles and Tutorials.
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Posted by: Bex on Wednesday, June 30, 2004 - 12:27 PM GMT
This article is meant to all who already have a website or who propose to buy it. Website – the term comprises three things : Domain, Hosting (Web space) & Web Design
Note: About The Author
Teeyes Siva heads the Sales Operations @ aalpha NET (www.aalphanet.com) , India’s leading domain name registration, web hosting service provider.
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Posted by: Bex on Thursday, June 24, 2004 - 11:31 AM GMT
Web marketing has taken on many different shapes during the last 5 years. It has gone from banner advertising to e-mail campaigns, and now we are in the age of pay-per-click systems like Overture and Google Adwords. While everybody may not agree about the effectiveness of using pay-per-clicks advertising, the one thing nobody can take away from them is their ability to drive traffic to a website.
Note: About The Author
Craig Neidel has worked for NetSource Communications Inc. (a web development company) for 6 years and has experience in web development and web marketing. www.ntsource.com
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Posted by: Bex on Thursday, June 17, 2004 - 10:09 AM GMT
There are many websites that fail to target their required traffic, even if they’ve had some search engine optimisation work done. One of the main causes for this is simply because the website isn’t search engine friendly.
Note: About The Author
Arif Hanid
Internet Marketing Manager for Ambleton Computing.
Experts in all areas of Internet Marketing, inc. SEO and Web Design.
www.ambleton.co.uk
arif_hanid@ambleton.com
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Posted by: Bex on Monday, June 14, 2004 - 10:43 AM GMT
Keyword Research is the first task in optimizing your web site and pay-per-click campaign. Here you need to know what keywords your target group is using.
Note: About The Author
Kim Thaysen, Manager for Aleksika. Experts in Search Engine Marketing. Aleksika is all about helping you do smarter business by increasing marketing Return on Investment.
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Posted by: Bex on Monday, June 14, 2004 - 10:40 AM GMT
Most webmasters have no idea on how to make a search engine friendly web site. If you are one of them this will all change by following these steps below.
Note: About The Author
Matt Colyer is the owner of the Marhen.com Network which includes www.linkexchangeit.com and is a part-time SEO. He also is a php, CGI and ASP developer.
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Posted by: Bex on Tuesday, June 08, 2004 - 10:28 AM GMT
Before anyone can start optimizing a web site, you must understand how search engines work.
Note: About The Author
Matt Colyer is the owner of the Marhen.com Network and is a part-time SEO. He also is a php, CGI and ASP developer.
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Posted by: Bex on Wednesday, May 26, 2004 - 10:08 AM GMT
This is another one of the controversial questions in many of the SEO (Search Engine Optimization) forums, yet it is very easy to answer for any particular search engine. While popular belief seems to be that pages should be very short (less than 10K) to rank well with the leading search engine, this article conclusively answers that question… with a completely different answer.
Note: About The Author
Jon Ricerca is the lead researcher and author of the Search Engine Ranking Factor reports at Search Engine Geek. For more information, please visit: http://www.SearchEngineGeek.com
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Posted by: Bex on Wednesday, May 19, 2004 - 10:26 AM GMT
Working with Leads or Opt-In Clients can be very confusing at times, Some people will tell you that Leads are not a good source of advertising while others will say that you can not get much better ways of Advertising..
Note: About The Author
Damon Smith is the Publisher for HaileysComet Weekly Ezine. A marketing and advertising newsletter that has tips and articles that will help you build your list in less time and effort. Subscribe to our newsletter and receive free weekly ads,and our 5Part Mini Ecourse ListBuilding on a Budget!
http://www.haileyscometweekly.com
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Posted by: Bex on Wednesday, May 19, 2004 - 10:24 AM GMT
It only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. The best (and most cost-effective) way to do that is with great search engine placement. However, search engines are text machines, and most catalogs don’t have a lot of text, so herein lies the problem.
Note: About The Author
Copy not getting results? Let Karon provide search engine copywriting, catalog copywriting, or other types for you. Just visit http://www.marketingwords.com. You can also learn to write your own SEO copy that impresses the engines and your visitors at http://www.copywritingcourse.com.
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Posted by: Bex on Monday, May 17, 2004 - 10:55 AM GMT
An email newsletter is probably the most effective way to communicate with your target audience. One of the main considerations before you create and deliver an email newsletter is what format to use: HTML or Text.
Note: About The Author
Mario Sanchez is a Miami based freelance writer who focuses on Internet marketing and web design topics. He publishes The Internet Digest ( http://www.theinternetdigest.net ), a growing collection of web design and Internet marketing articles, tips and resources. You can freely reprint his weekly articles in your website, ezine, or ebook.
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Posted by: Bex on Monday, May 17, 2004 - 10:53 AM GMT
Having an eye catching website is great, but are you optimizing your website to allow the best performance possible? I receive several emails a day from clients asking how they can get more hits to their websites, what can be done to increase sales, and how to prepare their sites for search engines. There are very simple things that can be done to help your website perform its best.
Note: About The Author
Tara Grant, owner of http://www.designbytara.com, http://www.southernmomsonline.com, and http://www.wahpnetwork.com.
Tara is a mom of two small children and a warm-hearted entrepreneur. An avid networker in the WAHM community, Tara's website designs and promotion packages are reasonably priced and geared toward female entrepreneurs and small business
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Posted by: Bex on Monday, May 17, 2004 - 10:50 AM GMT
Many webmasters like the idea of adding background music to their web sites but most shy away from doing it worrying about slow loading pages and large file sizes. There are many different ways to add background music to your site and some of them don't require large files to achieve professional results. Let's examine all the different ways to add background music to your site and rate them to find the best solution for you.
Note: About The Author
Article by Alan Steward, a professional recording engineer and producer who worked with many Grammy award winning groups and musicians.
(c)2004 Alan Steward - http://www.musicleads.net
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Posted by: Bex on Friday, May 14, 2004 - 10:37 AM GMT
The most difficult area of SEO is building link popularity. You may be thinking why? Because there are no easy ways to build link popularity. In this article I will tell you how to get links and how to find them.
Note: About The Author
Matt Colyer is the owner of the Marhen.com Network and is a part-time SEO. He also is a php, CGI and ASP developer.
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Posted by: Bex on Friday, May 14, 2004 - 10:34 AM GMT
Search engine optimization is one of most popular online marketing tool for any website. With more websites coming online every day the competition gets larger, so you have to make sure you can out SEO them before they out do you. In this article I will tell how to increase your ranking and how to out do your competition.
Note: About The Author
Matt Colyer is a php, cgi developer and part time SEO. He also owns the www.marhen.com Network.
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Posted by: Bex on Friday, May 14, 2004 - 10:23 AM GMT
Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it.
Note: Brian Daniels (sales@xcelweb.com) is the founder of http://www.xcelweb.com, a company dedicated to online Internet Marketing and Web Design. He has just released a new Ebook dedicated to Internet Marketing and Search Engine Optimisation.
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Posted by: coopers on Wednesday, February 25, 2004 - 10:05 AM GMT
Since last week, Yahoo
doesn't display Google results anymore. Yahoo has
started to use its own new search engine software.
Although almost all experts expected it, Yahoo isn't
replacing Google with its own Inktomi technology. Yahoo
has developed a brand new search engine, based on Inktomi,
AltaVista and AllTheWeb technology.
Yahoo's search engine spider is capturing the full
text of web pages, up to a 500,000 characters limit.
The new Yahoo search also supports many file types,
including HTML, PDF, and Microsoft Office documents.
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Posted by: Bex on Friday, November 28, 2003 - 10:04 AM GMT
Each of the following Ten Marketing Tips is based on a
highly effective - but often overlooked marketing tactic.
How many are you using? How many have you overlooked?
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Posted by: Bex on Friday, November 28, 2003 - 10:03 AM GMT
Search Engine Ranking for Beginners
Search engine optimization is best left in the mystical land of the Intenet Marketing Guru right? Good Search engine rankings are tough to achieve. Understanding search engine marketing takes years of studying and only people with true insider knowledge and secret tools rank well in Google right? WRONG. Pure crap as a matter of fact.
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Posted by: Bex on Friday, November 28, 2003 - 10:02 AM GMT
Managing Your Personal Brand for Optimal Success
Once upon a time, our value to companies was linked to our loyalty and longevity. We wore the corporate uniform, knew how many steps it would take to get to the top, and received a nice pension plan when we retired after 30 years of loyal service. But the days of corporate uniforms and pension plans are long gone. And with them, job security. Today, as marketing professionals in the new world of work, we need to manage our own careers. And we must do so in the midst of budget cuts, layoffs and restructuring.
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Posted by: Bex on Wednesday, November 19, 2003 - 09:55 AM GMT
Oftentimes, my web design and search engine optimization clients ask me to explain Google's "Page Rank" designation. Since this can play an important role in the amount of targeted fr^ee traffic you receive to your web site, I've decided to explain it here in the simplest of layman's terms.
To begin with, if you have no idea what I'm talking about when I say "Page Rank", I suggest you download the Google toolbar. If you're serious about gaining the advantage of search engine traffic, you'll want to use the research ability that this tool affords you.
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Posted by: Bex on Wednesday, November 19, 2003 - 09:51 AM GMT
Marketing can be defined as 'whatever you do to promote and
grow your business' including market research, advertising,
publicity, sales, merchandising and distribution. With
traditional marketing techniques all of these things are
delivered in print format or in person. Internet marketing
however, uses the power of online networks and interactive
media to reach your marketing objectives...no paper, no
telephone calls, no in person appearances.
How can Internet marketing save you time, money and resources?
Read on...
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Posted by: Bex on Wednesday, November 19, 2003 - 09:49 AM GMT
Back in the old days of the Internet - in 1993, - there were 284 locations on the entire World Wide Web. According to Bill Clinton, only 8 of them ended in .com or .net when he was sworn into office. As of January 1, 2003, there were 171,000,000 domain hosts in use. In 1995, the largest search engine database was Altavista, and it had most of the Internet categorized.
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Posted by: coopers on Friday, October 31, 2003 - 08:46 AM GMT
First impressions are extremely important if you hope to do business on the Web. After you refine your ads, and if you make your pitch to a targeted group, you will start to get visitors to your web site. Here is where many would be entrepreneurs drop the ball.
Putting up a web site is not a difficult task, but designing a good one is, and if you don't pay attention, it might be working against you. Think about it, the web site is not only the first impression of you and your business, it is crucial to your success or failure.
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Posted by: Bex on Friday, October 17, 2003 - 10:33 AM GMT
How many times have you... heard that running solo ads in ezines is the most effective way to advertise? Every single marketer swears that solo ads can bring you big profits.
Well, I've been placing solo ads in various marketing ezines for 5 months now. And I have to agree: solo ads work...
...if you know HOW to use them.
How to write effective solo ad I've learned the hard way. I've lost $527.00 in my first two months. Now, here is the good news: you don't have to waste your time trying to figure out how to create a good solo ad. I've done it for you. :)
By following these six tips you'll be able to create solo ads that produce incredible results.
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Posted by: Bex on Thursday, October 16, 2003 - 12:05 PM GMT
I believe the key to effective time management is having a
PLAN. Once you have done that, communicate your plans to
others involved in your life (those nearest and dearest to
you), or those people working with you in business.
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Posted by: Bex on Friday, September 12, 2003 - 10:23 AM GMT
Written words are a powerful marketing tool. They have the ability to persuade, reason, explain & direct the reader to take action. They can hold someone's imagination and open them up to possibilities never before visualized. But used improperly or without due care & attention they can destroy all the good work you have done in one foul swoop.
Developing copy for your website is therefore a job that should not be taken on lightly. Here are 5 keys to help hold your readers' attention and convert them to sales and sign-ups on your site.
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Posted by: Bex on Friday, August 29, 2003 - 10:21 AM GMT
Does marketing your business seem overwhelming? Have you wondered how you were ever going to fit marketing into your weekly workload?
I know that marketing is usually an entrepreneur's least favorite activity to do! Every week I receive emails from entrepreneurs who are ready to get their business off the ground but don't know where to start. Sound familiar?
I'm going to share with you 5 strategies you can take to get started marketing your business or re-vitalize your existing marketing. These 5 strategies have been used by entrepreneurs over and over again, with these consistent results: greater confidence, energy and enthusiasm for marketing, AND more
clients
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Posted by: coopers on Saturday, August 16, 2003 - 10:08 PM GMT
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that:
a) clearly describe the purpose and content of your site, and,
b) allow your site to show up as close to the first results page as possible.
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Posted by: coopers on Saturday, August 02, 2003 - 12:27 AM GMT
With 40 million websites in existence, and more than 3 billion web pages indexed by Google at the time of this writing (July 2003), it’s no wonder that more and more people are relying on search engines to find their way through the unruly world that the web has become.
Nowadays, it is crucial to get your pages indexed by the most important search engines. To maximize traffic to your site, you must make sure that all your internal pages are indexed, not just your main page (homepage).
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Posted by: Bex on Thursday, July 24, 2003 - 10:42 AM GMT
If you have the slightest thought of selling anything online,
you must be able to answer one question before you do
anything...
Who wants to buy your product or service?
If you're going to sell, there has to be a market that will
buy, it's an irrefutable law of business and it applies to
online businesses as well.
"Catering to a niche" or "specializing" or "targeting a
market," whatever you call it, it's the key to a small
business succeeding on the Internet.
Let Amazon or Ebay sell everything to everyone. Small online
businesses target a few select markets and give those markets
the special attention that only small businesses can give.
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Posted by: Bex on Friday, July 18, 2003 - 10:41 AM GMT
Who says publicity stunts are passé? Outrageous staged
events designed solely to show up on the evening news still get the job done when they're clever and fun.
Stan Heimowitz, owner of Celebrity Gems in Castro Valley, California, not long ago successfully dramatized in the streets of San Francisco the fact that IntraLinux, a small software company -- Heimowitz's client -- is challenging Microsoft,
the industry giant.
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Posted by: Bex on Thursday, June 19, 2003 - 11:11 AM GMT
There are many low cost ways to market your service or product both on the Web. All require tiresome manual research and constant attention. However, as a fellow entrepreneur, I can assure you that they will eventually pay off if you do it right. The search engines are a wonderful resource. One of the newer, more advanced, very accurate and rapidly growing is Google. Google's proprietary PageRank© system is used to determine how relevant your site is. We have uncovered some of what makes Google tick.
First, to view your sites PageRank©, simply download the Google Toolbar for Internet Explorer, and visit your sites home page. Ironically, while we researched Google we stumbled upon the formula by conducting a search in Google.
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Posted by: Bex on Thursday, June 12, 2003 - 11:19 AM GMT
Hiring a good marketing firm is critical to the success of any business. Here are some things to look for.
First, it’s important to understand the distinction between a company that limits itself to advertising and one that operates as a consultant to your business and has developed marketing expertise. The advantage of an advertising firm is they will easily take direction and implement direct mail programs, print ads, and/or radio and television commercials. The downside is your small company may need more diversity and direction.
Hiring a company that partners with you because as well as brings years of marketing experience to the table is ultimately more valuable. The upside is your company will get the exposure it needs to create more sales and profit, and you’ll learn more about marketing along the way.
In today’s world, you have all the options of print media as well the vehicles that fuel e-commerce. First decide if your firm can benefit from an online marketing plan, then factor that into your budget and allocate enough for print and/or internet-related programs. Which brings us to a critical factor in this process – your budget.
Budget
Successful companies typically spend 22 percent of their marketing budget on direct marketing for their products and services. To determine how you will spend your marketing dollars, you need to determine your short- and long-term goals as well as what results are willing to accept? For example, if you want to secure five new projects before the end of a period, look back historically and estimate how many contacts your sales people make before getting one hot lead. Of those, how many do you estimate you can close?
What we want here is averages, not the exception to the rule. With these numbers you can determine how many direct mail pieces you’ll need to deliver based on a conservative return on investment (ROI) using an estimate of .5 to 1 percent. Of course you’ll increase that ROI with disciplined follow through such as phone calls. But knowing the amount of money you can afford to spend on reaching your number goal leads you to the next step – finding a company that can deliver on time and on budget.
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Posted by: Bex on Tuesday, June 10, 2003 - 10:25 AM GMT
When you are starting out in a new home business and no one
knows who you are, one of the greatest challenges you will
face is how to drum up new business.
If there were not people in your community or marketplace that
you knew who needed your products or services, you probably
would not have started your business to begin with. But, once
you have talked to those who you personally knew who needed
your what you offer, then your next task is to find others
who will help keep your doors open.
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Posted by: Bex on Tuesday, June 10, 2003 - 10:23 AM GMT
Have you ever wondered why car
dealerships use crazy tactics like
shining lights that point nowhere into
the sky, clowns walking on stilts, and
balloons that tower into the sky?
These crazy ideas seem pointless. But,
if you think about it, all the car dealerships
are doing is setting themselves apart from the
competition and getting prospective car-buyers
to walk in the door.
What if you could get website traffic to
"walk" to your website with the need for
your goods or services?
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Posted by: Bex on Thursday, June 05, 2003 - 01:09 PM GMT
To succeed in the digital marketplace you must focus your marketing.
Here are a few tips that emphasize positioning, top of mind awareness,
and delivering a focused-impact.
1. Positioning is a powerful concept in marketing. To illustrate, have
you ever visited a fast food restaurant, and, in a rush to complete
your order asked for a coke when you "perhaps" meant to order
some other soft drink? The Coke brand and its owners have
achieved a top of mind awareness. Their brand name has become
synonymous with a commodity that has a strong demand.
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Posted by: Bex on Tuesday, June 03, 2003 - 11:36 AM GMT
Debunking the myth that search engines bring in the most traffic.
Here are the real techniques that generate the most traffic.
Five (5) Things You Can Do to Increase Your Repeat Traffic Today:
Where do you think most webmasters get their traffic from? Search engines? No. Free For All Links Pages? No. Classified Ads? Not even close. Fact is, most webmasters get their traffic from bookmarks and -- as See You Again Shortcut™ quickly proliferates to thousands of web sites -- desktop shortcuts. In
other words, repeat visitors.
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Posted by: Bex on Wednesday, May 14, 2003 - 10:30 AM GMT
The telephone is still the best and most effective way to reach people. It can help generate more sales and build your business. Unfortunately most people don’t like the telephone and don’t use it effectively. In order to become more proficient using the telephone, you need to follow some basic guidelines and then practice, practice and then practice some more.
Like everything else, selling by using the telephone has changed over the years. The hard sell approach doesn’t cut it today. With voice mail, answering machines, tele-zappers, and caller ID the old fashion way doesn’t work any longer.
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Posted by: Bex on Monday, May 12, 2003 - 10:24 AM GMT
Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site - it presents information about goods and services when the interest level is high and it can be acted on immediately. Up till now opt-in e-mail marketing has been an effective complement to search engine ranking campaigns; but the never-ending deluge of Spam is rapidly ruining the effectiveness of opt-in e-mail and helping to add luster to the value and cost-effectiveness of search engine traffic.
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Posted by: Bex on Saturday, May 10, 2003 - 06:06 PM GMT
OK, you've been working on your brand new web site for months — the graphics look great, it's user-friendly, easy to navigate, takes your prospects where you want them to go, etc. Now you have to get qualified visitors to your site, and keep them coming back.
We'll look at five proven techniques for accomplishing that. All five may or may not work for you. Finding the right combination is the key to success in driving traffic to your site. Like other marketing channels, you'll need to test and retest these approaches to find what works for you.
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Posted by: Bex on Saturday, May 10, 2003 - 05:57 PM GMT
Have you ever noticed that when you look at your browser favorites menu or the address bar, some entries have their own little icon beside their URL?
It's called a "Favicon" (a graphic file with a .ico extension) and it's placed in the root directory of the web site. Everytime you bookmark a site that has its own favicon.ico file, it is added to your browser, and it will be visible from then on in the favorites menu and in the address bar.
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Posted by: coopers on Sunday, May 04, 2003 - 03:14 PM GMT
Google is becoming the most important directory/search engine so understanding how it works and what it looks for is the key to getting listed.
First of all, here's what Google DOESN'T like: http://www.google.com/webmasters/2.html
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Posted by: coopers on Wednesday, April 16, 2003 - 08:30 PM GMT
How do you know when your advertising dollars are being well spent? First, let’s expose two of the most common fallacies about advertising. Number one is that good advertising magically generates so many leads you have trouble keeping up with them. Number two is that advertising is some big executive’s hyped idea that never worked in the first place. The truth, I propose, lies somewhere in the middle.
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Posted by: coopers on Saturday, April 12, 2003 - 01:03 PM GMT
Many web designers focus just on the actual look and feel of a page and dismiss seemingly minor details like the page title. However, a good title can, in just a few words, tell your visitors what they can expect by reading your page. More importantly, the page title is the only way that many visitors will be able to identify and find your page. A good title can therefore increase the traffic to your site.
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Posted by: coopers on Saturday, April 05, 2003 - 02:47 PM GMT
If you want to improve search engine ranking of your web site, you need to find a large number of high quality links from other web sites. These are called inbound links. Gaining links from high ranking sites that point to yours will increase your link popularity in the search engines.
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Posted by: coopers on Saturday, April 05, 2003 - 02:44 PM GMT
It's hard enough to bring people to your little corner of cyberspace, and once they're there, you have just a few brief seconds to catch their attention. A simple click-of-the-mouse and your site visitor is gone!
Keep as many interested prospects on your site by avoiding these blunders:
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Posted by: Bex on Tuesday, March 18, 2003 - 09:35 PM GMT
Ever since the birth of the web and the introduction of search engines there have been a constant battle between search engines contra marketers trying to circumvent their algorithms.
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Posted by: Bex on Thursday, March 13, 2003 - 02:43 PM GMT
(Why search engine optimization is alive, well, and kicking –
and as crucial as ever to the success and profitability of your business)
By Aimee Cremasco, President, Word Associates
“If you build it, they will come…”
“If you build it, they will come…”
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Posted by: Bex on Thursday, March 13, 2003 - 02:33 PM GMT
Google updates its entire database of Web sites about once a month. This process of updating the database is called the "Google Dance" because the newly indexed Web pages appear first at www2.google.com, then they'll be transferred to www3.google.com until they finally appear in the main index at www.google.com.
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Posted by: coopers on Tuesday, March 04, 2003 - 09:23 PM GMT
Too many small business owners today run ad campaigns that get
little to no results, and they have no idea why. When you have
the knowledge to troubleshoot the poor responses, you also have
the knowledge to make the needed changes so that - next time
- your sales improve! Let’s take a look at the breakdown of
an ad campaign, and how to determine what went wrong.
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Posted by: coopers on Sunday, February 16, 2003 - 12:04 PM GMT
By Robin Nobles
One area of search engine marketing that has changed dramatically over the years is submissions. Submitting to the search engines used to be so complicated, with having to choose between manual versus software submissions; only being able to submit so many pages a day; having to be careful about oversubmitting; and the list goes on.
Submissions used to be the worst part of the search engine optimization process, at least for me.
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Posted by: coopers on Sunday, February 16, 2003 - 12:01 PM GMT
Get Googled And Build Credibility
Copyright (c) 2003 by Angela Booth
Value your privacy? Get over it. The bad news is that thanks to
the Web, privacy no longer exists. Get Googled, and within a few
short seconds anyone who knows your name will be able to learn
quite a bit about you.
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Posted by: coopers on Sunday, February 16, 2003 - 11:46 AM GMT
Search engines are the most widely used means of finding
information on the Internet for it's so easy to find information
on any imaginable topic. Search engine marketing is a highly
effective method of driving hordes of targeted visitors to your
web site if you achieve good rankings on them.
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Posted by: coopers on Sunday, January 05, 2003 - 06:20 PM GMT
In my opinion reciprocal links are second only to search engines as a way to get traffic to ones site.
Reciprocal links are links with other sites, which are generally related to the theme of your website. The concept is simple you link to site, and that sites webmaster returns the favour and links back to your site. For some reason or another you always receive a lot more traffic from sites, then you give out.
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Posted by: coopers on Sunday, January 05, 2003 - 06:14 PM GMT
Not by any sense of the word is search engine marketing a secret. However there are secrets and tricks to search engine marketing. In this article we'll try to successfully educate you on the different factors which contribute to SEO, SEO is becoming a 'Hot Word' in Internet marketing
In case you don't already know, SEO stands for Search Engine Optimization. And it is a vital part of any online marketers quest for success.
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Posted by: coopers on Sunday, January 05, 2003 - 06:10 PM GMT
Google is by far the most popular search engine available today for both ordinary surfers and webmasters.
Surfers like it because of the highly relevant results it gives, and the speed at which it delivers them. This is due to its complex text matching algorithm and of course the Pagerank™ system that this engine uses. More on the Pagerank™ system later.
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Posted by: coopers on Thursday, January 02, 2003 - 09:36 PM GMT
Copyright [C] 2003 Shahnaz Rauf www.snzeport.com
No. This is not another article about attentiongrabbing, interest generating ads.
Just the other day I was on the verge of sending outmy weekly Newsletter, when some intuition kicked inand made me click again on a featured profile. Whoops!the website was offline and I was left with absolutelyno way of contacting that client, because the emailaddress was centered to the domain name. Well Istopped that feature just in time to wait for theclient to get back to me.
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Posted by: coopers on Wednesday, January 01, 2003 - 12:30 PM GMT
What is Link Popularity?
Link popularity is a criterion that many search engines use when ranking web pages within their index. Simply put, most search engines give a ranking boost to sites that have incoming links from quality, related sites. This method of establishing importance, pioneered by the increasingly popular Google, is now used in some form by 19 of the top 20 search engines. While it is still possible to achieve high rankings for non-competitive terms without a great deal of link popularity, it is unlikely your site will rank well for very popular terms without it.
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Posted by: coopers on Saturday, December 28, 2002 - 10:53 PM GMT
A Look at Ask Jeeves and Teoma
By Robin Nobles
Recently, Jim Lanzone, Vice President of Product Management with Ask Jeeves, attended a chat session with students from the Academy, and he answered a lot of very interesting questions about Ask Jeeves' Web properties.
So, let's look at this interview with Jim, and learn more about Ask Jeeves and their relatively new search engine on the block, Teoma.
As Vice President of Product Management, Jim overseas the strategy, features, Web design, and product development for all of Ask Jeeves' properties, including Ask.com, Teoma, and Ask Jeeves for Kids at AJKids.com. Ask Jeeves is a top twenty Web property and is among the most recognized Internet brands worldwide.
Jim began by giving some background information about Ask Jeeves and Teoma.
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Posted by: coopers on Saturday, December 28, 2002 - 10:44 PM GMT
A good ad is a marvelous, magical thing. An
object of emotion as well as intellect. A work
of art.
Once you've done one, you know what a good ad
can do. Turn nerves taut. Make fellows mellow.
Raise eyebrows or raise hopes. Inspire or
intimidate or influence. Impart information that
motivates action.
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Posted by: coopers on Saturday, December 28, 2002 - 10:39 PM GMT
Year In Review
by Bob Osgoodby
The Christmas gifts that were wrapped with such care, are now just a memory - at least until the bills from the charge cards arrive - and a New Year is upon us. No, this will not be an anthology of events, but rather some impressions.
The year started off with dire warnings about viruses that would "eat our hard drive" and turn our computers into a pile of worthless scrap metal. While some were real threats, the majority fell into the hoax variety, intended to scare the computer newbies, who immediately passed them on without checking to see if they were real.
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Posted by: coopers on Thursday, December 26, 2002 - 02:05 PM GMT
More and more search engines rank your web pages based on the number of links that point to your web site (link popularity). Google uses link popularity as its most important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi, and others also use link popularity in their formulas.
In the near future every major search engine will use link popularity, so developing and maintaining it are essential to the success of your business.
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Posted by: Bex on Sunday, December 22, 2002 - 10:28 AM GMT
Google launched a new service called 'Froogle'
this week.
It lets you search for information about products
that are for sale online. It's a comparison shopping service that
uses the same search technology as Google. This means that it uses
ranking algorithms to return the results.
The Froogle service is in direct competiton
with Ask Jeeves' new comparative shopping service (see news below)
and existing services like DealTime.com.
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Posted by: Bex on Thursday, December 19, 2002 - 10:06 PM GMT
We all know the importance of a powerful headline. However,
writing a great headline isn't as easy as it sounds.
An effective headline will literally force your potential
customers to learn more. It will instantly ignite a certain
emotion and intrigue them to read on.
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Posted by: Bex on Sunday, December 15, 2002 - 01:06 PM GMT
In this article I reveal what I believe are the two most important ranking factors used by Google.
My findings are as a result of my ongoing optimization experiments of my network of web sites on Google.
The top two Google ranking factors are:
1. PageRank
2. Incoming Text Link Keywords
I'll explain each in more detail and what you MUST do to maximize the effectiveness of each element.
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Posted by: Bex on Friday, November 29, 2002 - 10:38 PM GMT
In this article I will show you the results of my test with the Lycos InSite Pro paid inclusion site submission program.
I recently tested the Lycos InSite Pro paid inclusion system. InSite Pro offers guaranteed inclusion in the Lycos web index within 48 hours of submission, and full refresh of my web pages every 48 hours.
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Posted by: Bex on Friday, November 29, 2002 - 10:34 PM GMT
In this article I show you why most guaranteed top ranking packages offered by search engine optimization companies aren't really what they're made out to be.
There are literally hundreds of search engine optimization companies online. They're all trying to everyone else with special offers and guarantees. My favorite gimmick has to be the guaranteed top rankings offer.
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Posted by: Bex on Friday, November 29, 2002 - 10:33 PM GMT
In this article I show you how to justify a search engine optimization budget to your VP of Marketing, CFO, President, or CEO.
If you're a marketing manager, I'm sure you use all the weapons at your disposal to achieve your sales and profit targets.
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Posted by: Bex on Friday, November 29, 2002 - 10:33 PM GMT
In this article I show you how to select the best category when submitting to a web directory, to give your site every chance of achieving top rankings for the keywords you want to target.
Selecting the right category when submitting to a web directory can mean the difference between achieving top rankings and being lost in oblivion.
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Posted by: Bex on Friday, November 29, 2002 - 10:32 PM GMT
In this article I show you how to optimize a web page for the Ask Jeeves search engine in 6 easy steps.
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Posted by: Bex on Friday, November 29, 2002 - 10:32 PM GMT
In this article I discuss seven illegal, or almost illegal, search engine optimization and related techniques.
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Posted by: Bex on Friday, November 29, 2002 - 10:31 PM GMT
In this article I discuss ten controversial search engine optimization techniques that should be used with caution, or even avoided altogether.
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Posted by: Bex on Friday, November 29, 2002 - 10:30 PM GMT
In this article I show you three ways to get listed in Google, including one method that is virtually guaranteed to work.
I'm constantly surprised by what I find when dealing with search engine optimization clients.
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Posted by: Bex on Friday, November 29, 2002 - 10:29 PM GMT
In this article I show you my top twelve tips for creating effective Google AdWords Select ads.
I've been testing the Google pay per click advertising system for a while, with much success. These tips will help you create ads that generate higher click through rates, and lower cost per click.
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