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Brazen Careerist: The New Rules for Success
 
 
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Brazen Careerist: The New Rules for Success (Hardcover)
by Penelope Trunk (Author)
Key Phrases: quarterlife crisis, messy desk, hiring manager, Esther Williams, Ninth House
  3.9 out of 5 stars 33 customer reviews (33 customer reviews)  

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Editorial Reviews
Guy Kawasaki, author of The Art of the Start
"Take everything you think you 'know' about career strategies, throw them away, and read this book because the rules have changed. 'Brazen,' 'counter-intuitive,' and 'radical' are the best three descriptions of Trunk's work. Life is too short to be stuck in a rat hole..."

Robert I. Sutton, Ph.D, author of the New York Times Bestseller The No Asshole Rule
"A delightful book, with some edgy advice that made me squirm a bit at times. I agreed with 90% of it, found myself arguing with the other 10%, and was completely engaged from start to finish."

See all Editorial Reviews

Product Details
  • Hardcover: 224 pages
  • Publisher: Business Plus (May 25, 2007)
  • Language: English
  • ISBN-10: 0446578649
  • ISBN-13: 978-0446578646
  • Product Dimensions: 8.3 x 5.7 x 1 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars 33 customer reviews (33 customer reviews)
  • Amazon.com Sales Rank: #126,646 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)
  • Also Available in: Audio CD (Audiobook,CD) |  Audio Download  |  MP3 CD (Audiobook,CD) |  All Editions

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Penelope Trunk's latest blog posts
       
 
Penelope Trunk sent the following posts to customers who purchased Brazen Careerist: The New Rules for Success
 
11:25 PM PDT, June 1, 2007, updated at 9:31 PM PDT, June 13, 2007
Q: What makes your career advice different?
A: I explain why old advice - like pay your dues, climb the ladder, and don’t have gaps in your resume - is outdated and irrelevant in today’s workplace. I have a reputation for giving advice that is counterintuitive but effective, like take long lunches, ignore people who steal your ideas, and stop vying for a promotion. Both the New York Times and Business Week cited my writing as especially in tune with today’s new workplace.
Also, I am known for test-driving my advice before spewing it. In my personal life, I routinely (often awkwardly) demonstrate buzzwords before they buzz, like the quarterlife crisis, portfolio career, and shared-care parenting. My own career choices have been featured by Time magazine and the London Guardian as examples of the new issues people face at work today.
 
Q: What is your work history:
A: I spent ten years as a marketing executive in the software industry and then I founded two companies of my own. I have endured an IPO, a merger and a bankruptcy. Prior to that I was a professional beach volleyball player.
 
I have had a number of ludicrous jobs that taught me a lot about myself and the world. For example, I was a chicken farmer in rural France and killed our food for dinner; I answered fan mail for Esther Williams, and determined who scored saucy photos from the 1940s and who got the more up-to-date head shots; I worked at the Chicago Mercantile Exchange using the open outcry system for European currency arbitrage, and I got fired for not keeping up with the trades the day the Berlin Wall fell.
 
Q: What was it like playing volleyball?
A: I spent a lot of my time in a bathing suit. I spent eight hours a day on the beach and two hours a day at the gym. I was in a Bud Light commercial, and I had sponsor names written across my chest.
 
I realized after being on the tour was that what really interested me was the process of getting sponsors. So after my learning curve started to flatten in beach volleyball, I moved into marketing. I picked the software industry because I knew people in software made a lot of money and I was sick of struggling to pay rent. 
 
Q: How did you become a writer?
A: I started writing business advice when Fortune magazine published an open call for a woman to write about her own life as an executive. I auditioned with a piece about my brother’s stupid Internet ideas, and a piece about my boss’s sex appeal, and I won the job.
 
I never thought I would be a full-time writer. But I was standing next to the World Trade Center when the first tower fell. I got so close to death that I got to that stage where you make peace with it. When I lived, I couldn’t go back to my office, which was four blocks away.
So I sat in my apartment, churning out my weekly column and  thinking I was an unemployed software executive. But then I realized that I was a full-time writer. And I stopped looking for software marketing jobs.
 
Today, I am a columnist at Yahoo Finance and the Boston Globe, and my syndicated column runs in more than 200 publications worldwide.
 
Q: Why did you start blogging?
 
In April 2006 I did a lot of research for a column I wrote for the Boston Globe about blogging. The column concluded that if you want a successful career, you should be blogging. But the column was about to run, and I realized I didn’t have a blog myself, and that would look really bad.
 
So I started one. I told myself I’d just do a couple of posts a week, but it only took two weeks before I was posting every day. It was totally addictive right from the beginning.
Today, about 450,000 people read my blog each month.
 
 
Q: Where are you based?
A: I have spent roughly ten years each in Chicago, Boston, Los Angeles and New York City. Seven months ago, I wrote a series of columns about how to leverage scientific data about what makes us happy in order to choose a job and a place to live. I took my own advice and moved from New York City to Madison, Wisconsin even though I had never been there before. The first word my baby learned in Wisconsin was cow.
Comment    

11:24 PM PDT, June 1, 2007, updated at 11:30 PM PDT, June 2, 2007

Are you taking long lunches? Ignoring sexual harassment? Do you keep your desk neat to the point of looking like you don't have enough to do? The answer to all three should be -- yes, if you want to succeed in your career on your own terms. Penelope Trunk gives anything but standard advice to help the new workforce succeed on their own terms in any industry. Trunk asserts that a take-charge attitude and fresh perspective are the only ways to make it in today's job market. These 45 tips will get you thinking bigger, acting bolder, and blazing trails you never thought possible.
Comment    

 

Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
quarterlife crisis, messy desk, hiring manager
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Esther Williams, Ninth House
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Customer Reviews
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35 of 43 people found the following review helpful:
2.0 out of 5 stars Dangerous, Irresponsible Advice, Salted With a Few Gems, July 30, 2007
By P. Mullaney "kightlinger" (Atlanta, Georgia USA)
(REAL NAME)   
Gen-Yers beware. This book may tell you what you want to hear, but it's not telling you what you need to know.

I'm not one of the Baby Boomers that Trunk so often chides in this book - I'm a Gen-Xer. And I will tell you that about half of what is in this book (long lunches, wearing headphones, vacation time faits accomplis) is stuff that I would fire you for doing twice.

I am not some doofus from a dying generation that doesn't comprehend changes in office culture. I'm from the generation that's employing your generation. There are a few tidbits of good advice here: don't worry about people stealing your ideas; learn to take criticism well and act on it; leave your ego out of things. But much of the other advice is a prescription for career suicide.

Perhaps Ms. Trunk is correct that office etiquette will change in 10 or 20 years. But unless you plan on not eating, wearing nice clothes or driving a new car in the years before those changes take hold, you're going to have to play the game as it's played *right now*. And outside of a few select hi-tech and software companies, that game is not the one Ms. Trunk describes. Not by a long stretch.

Think about this for a second: of all the "how-to book" authors out there, maybe one or two a year make serious money writing. If Ms. Trunk's theory of careerism worked, wouldn't she be out in the business world using it, instead of selling you books about it for an eighth of the money?


 
8 of 13 people found the following review helpful:
4.0 out of 5 stars Half of this advice is good...but which half?, August 24, 2007
By Dr Cathy Goodwin (Seattle, WA USA)
(TOP 500 REVIEWER)    (REAL NAME)   
Marketing texts like to quote some famous person (the name varies) as saying, "I know my advertising works...but I don't know which half."

That's the challenge of Brazen Careerist. I love the concept: experienced career coaches and consultants know the old party line doesn't work and never did. Many of Trunk's off-beat suggestions actually make a lot of sense. But others should come with a warning label.

Take the networking for introverts chapter. Trunk suggests using email to blog, especially when congratulating someone who just got good press. Unfortunately, a busy person may respond politely but won't remember you -- and these emails tend to be more annoying than helpful. Parties? Unless you're really gifted and focused, you won't get much out of five-minute snatches of small talk.

Similarly, commenting on blogs and "helping others" must be undertaken with great care. One of my acquaintances likes to send me messages: "I hear you were looking for someone who can do this..." The problem is (a) she doesn't get what I need, so her recommendations miss the mark; (b) by the time she responds the need has been met; and (c) now I have to write a nice thank you note, acknowledging her efforts. Frankly, these offers to help are more of a nuisance than a networking ploy.

Trunk's dismissal of midlife crisis as driving a Porsche too fast (page 2) is a good example of cross-generation communication failure.

And I have a lot of question about happiness topping off at $40,000 a year. In today's New York, your entire take-home pay would go to a studio apartment! (In one of her blog entries, Trunk encourages us to avoid relocating to cities where we'll be lost among higher-earning residents. That's another story.)

Measures of happiness can be questioned, like any other assessments. Money can't buy happiness, but it saves a lot of misery. Try telling your child (or yourself) that you have to put your dog to sleep because you can't afford a $700 vet bill.

Sure, you spend more when you earn more. But you also have the option to save more. And when Trunk earned $200,000 a year, I doubt she secretly wished to go back to her bare bones budget, even though she was forced to spend big bucks to maintain her image.

But other chapters are gems, such as, "If you're stuck - take an adventure."

Trunk's own early career featured beach ball volleyball, which seemed a waste at the time. I'm not surprised she remembers this period of her life with fondness. When you're young it is important to experience success, fun and self-mastery. The exact form those qualities take is less important than the quality of your experience.


Chapter 7 says a cover letter is a piece of direct mail -- true. The resume advice is quite good, especially "Ditch the line about references on request" (p. 25).

The chapter on getting along with one's boss is good (though not really new to Gen X). I also liked the chapter on not working too hard (although I don't think you can avoid face time as easily as she suggests).

The chapter on using harassment to get what you want also is good but not really new. Sometimes you can get promoted but often you can get a quiet settlement that funds your new business or time off. I don't think the stigma is as strong as Trunk suggests. I know one female academic who filed three harassment complaints at three different universities, but never had trouble moving on to a new job.

And then there are chapters in the middle, like "Grad School Will Not Save You." True, grad school can become a time and money sink. You'll get greater payback from an MBA when you're younger. But I got my own graduate degrees when I was older than the norm, gaining opportunities that would not be open otherwise. Executive programs can lead to networking opportunities for mid-life career changers and I would think even more so for the Gen Xers.

Similarly, promotions are worth getting because they're markers -- evidence that you were well-regarded by your former employer. Small raises add up. You get the big raises (usually) when you change jobs.

Bottom Line: I recommend reading Brazen Careerists to challenge all your assumptions about the workplace. But unless you know you're a savvy corporate power player, do some reality testing before implementing anything that might be risky.



 
29 of 30 people found the following review helpful:
1.0 out of 5 stars TERRIBLE, TERRIBLE ADVICE, August 9, 2007
By Tax Whiz "Tax Whiz" (New York City, NY)
This book is just a mish-mosh of Ms. Trunk's weekly column on yahoo, where she spews some of the most insane "advice" I have ever seen. For example, she recently advised her readers NOT to report sexual harrassment because it would look bad on the person being harrassed! In another column, she advised moving back home with the folks to save money. I don't think this is something most parents would welcome. She's also recently advised female workers that it's okay to "show some skin" at work; to not give priority to work projects that won't matter 5 years from now (hmmm...I don't think any boss would take well to an employee saying "Sorry boss, this won't matter in 5 years so I'm going to pass on it"), and other such dribble. Her message is always "appearance matters more than substance".

Ms. Trunk touts herself as a career "expert" but if you read her bio, there is nothing that gives her these qualifications. She worked for a handful of companies, all of which went bankrupt or otherwise folded (even the company she founded is out of business); she was a professional volley ball player (not sure how that enhances her as an "expert"); and for a while she modeled advertisements on her chest. And we're supposed to take her seriously????

I'm not even sure she has a college degree (nothing is mentioned in her bio, which leads me to believe she only has a high school education), and she certainly doesn't have any advanced degrees, nor has she published any serious studies on careers/career-related issues (everything is pretty much her opinion, rarely backed up by serious data). I don't even consider her 10 years as a marketing exec to be anything of substance. How can you possibly be an "expert" by remaining in one field for your entire worklife?

There are much better career-advice books out there than Ms. Trunk's. Look for those written by people who run exec search firms/job placement firms/employment agencies/HR depts/etc, and/or who hold advanced degrees in Organizational/Industrial Psychology and study these issues for a living. In other words, people who actually work on a daily basis with real companies and real employees and who understand the needs, requirements, limits, and expectations of both.

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5.0 out of 5 stars Trunk rules!
I actually HATE self-help books: too many, too much waste of paper and heavy on egotistical b.s. by crappy writers. I LIKE this one and your boss might not. Read more
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1.0 out of 5 stars Awful Advice!!!
Awful. Terrible. Ridiculous. I could go on but it is not worth my time. If you want to keep your job do not follow her advice!
Published 4 months ago by W. Malone

1.0 out of 5 stars Absolute Garbage
This must be rated by family and friends up until this point because this book is so bad it would be laughable if there weren't people being hurt by this advice. Read more
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4.0 out of 5 stars Empathy Enclosed
As a business owner with young employees, I find Ms. Trunk's blog and book has helped me to empathize with the increasingly different work-ethic and attitudes of the people with... Read more
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5.0 out of 5 stars Review the book, not the reviews!
The review below should be banished because it isn't a review of the book, it's a review of the reviews. It is totally unfair to give one star to a book you haven't read. Read more
Published 6 months ago by Raised on the Beatles

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