Avatar Fan and Tennis Pro Serena Williams and WWE Wrestler Mick Foley Guest
Star in Avatar: The Last Airbender's Hour-Long TV Movie
*Screeners available upon request
BURBANK, Calif., Nov. 14 -- Nickelodeon's hit series Avatar:
The Last Airbender invades television screens with a new one-hour TV movie
"Day of Black Sun" on Friday, Nov. 30 from 8 to 9 p.m. (ET/PT). The epic
third season of the series from creators Mike DiMartino and Bryan Konietzko
continues as Aang and his rag-tag crew launch their massive attack on the Fire
Nation during the solar eclipse. This special television event features the
guest voices of Avatar fan and tennis pro Serena Williams as Ming (Uncle
Iroh's guard) and WWE wrestler Mick Foley as The Boulder.
(Photo: http://www.newscom.com/cgi-bin/prnh/20071114/NYW066 )
In "Day of Black Sun," Aang's army is unlike any force seen before, with
fleets of Waterbenders and a battalion of Earthbenders (including The Boulder,
one of the best-known fighters) working together to pull off one of the most
bizarre and ingenious invasion plans ever imagined. With Sokka, Katara and
Toph at his side, Aang is determined to fulfill his destiny as the Avatar. He
and the gang hunt down the evil Fire Lord for the ultimate showdown while the
solar eclipse temporarily hinders the Fire Nation's powers. But the question
remains; is the Fire Lord ready for Aang?
"The tension has heightened in this third season of Avatar, and fans will
be on the edge of their seats," said Marjorie Cohn, Executive Vice President
of Original Programming and Development, Nickelodeon Television. "An hour-
long TV movie allows us the opportunity to further develop character arcs,
advance the overall story and still provide the action fans love. We know
they won't be disappointed."
In support of the television event, Nick.com/blacksun will feature a
message board, embedded video player, link to Avatar games, collectibles,
downloads, plus a sneak peek of the hour-long movie. On Monday, Nov. 19, the
Avatar Game Tournament will begin, offering fans a chance to play their
favorite Avatar games to boost their team's overall high score and win
Nickpoints and digital prizes in the process. Additionally, a new Game of the
Week, "Avatar: Black Sun Siege," will begin on Thursday, Nov. 29 where players
can control squadrons of Earth and Water Nation soldiers, led by favorite
Avatar characters, in a battle against the marauding Fire Nation.
Since its launch, Avatar has developed a fervent fan base, and not just
with kids. The unique attributes of the show -- epic storytelling, Asian
influence and film quality graphics -- have generated one of the most
passionate fan bases in Nickelodeon's history. Avatar fans have built their
own unique fan sites full of original fiction, storyline proposals, artwork,
comics, message boards, blogs and more, all based on the property.
Fans are responsive on Nick.com as well, where the message boards hold two
out of the top five spots this year on the site this year. Avatar games are
also among the most popular on the site, garnering a total of 70 million game
plays year to date, a 15% increase versus a year ago. The Avatar show page
has generated 12 million visits, ranking within the top five properties on
Nick.com. On TurboNick, the network's video broadband player, the property
has generated more than 34 million streams year-to-date. On Nicktropolis,
Nickelodeon's virtual world, the six rooms within the Avatar environment
combined have generated 17.5 million visits-to-date (Source: Omniture
Launched in February 2005, Avatar: The Last Airbender, currently in its
third season, is ranked among the top 10 properties on all of television among
boys 2-11 and boys 6-11 (4Q07) and No. 4 on all of television with Boys 9-14
in 4Q07. This season, the series has reached a total of 11.4 million total
viewers (persons 2+), including 5.3 million kids 2-11, 3.6 million kids 6-11
and 3.5 million Tweens 9-14. Avatar is currently syndicated to more than 105
countries around the world and is one of Nickelodeon's top rated programs
across broadcast and cable in multiple markets. The series is currently
ranked No. 1 on Nick in Germany, Indonesia, Belgium and Colombia.
The epic story of Avatar: The Last Airbender follows the journey of Aang
(Zach Tyler Eisen), a young boy torn between fulfilling his fate as the long-
awaited Avatar and just wanting to be a regular kid. Aang is called upon to
lead the fight against the vicious Fire Nation to restore balance in his war-
torn world. Aided by a protective teenage Waterbender named Katara (Mae
Whitman) and her bull-headed warrior brother Sokka (Jack DeSena), Aang
proceeds on a perilous journey to save the world while sometimes shaking off
his heavy responsibilities so that he can enjoy being a kid.
Avatar: The Last Airbender was created by Michael DiMartino and Bryan
Konietzko who also serve as executive producers. The series is produced at
the Nickelodeon Animation Studios in Burbank, California.
Nickelodeon, in its 28th year, is the number-one entertainment brand for
kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and
production in the United States and around the world, plus consumer products,
online, recreation, books, magazines and feature films. Nickelodeon's U.S.
television network is seen in more than 96 million households and has been the
number-one-rated basic cable network for 13 consecutive years. Nickelodeon
and all related titles, characters and logos are trademarks of Viacom Inc.
(NYSE: VIA, VIA.B).