Well, not quite ‘death’ but an indefinite hiatus. I’m powering down this blog for a few reasons, one of which is my desire to finish my PhD. I’ve tried for the last year and a half to do PhD writing and work and this blog, but found the mindsets are somewhat incompatable. I’ve decided to […]
Dynamic Logic have just released their latest study:
Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing various strengths at different points […]
As I’ve mentioned before, the upcoming episode (Wed Oct 24th in the US) of CSI:NY will feature and continue in the online virtual world Second Life. A primer has been released on youtube, getting audiences excited and prepared for cross-platform traversal, which is good!:
I kept forgeting to post about this but just in case there are some of you that not aware of what Radiohead are doing, here it is. Radiohead’s latest album, In Rainbows, will be released in December but you can preorder at their website. Rather than just offer the CDs for buying, Radiohead have undertaken four […]
A couple of years ago Scott Donaton, the editor of Advertising Age, published a book called Madison & Vine: Why the Entertainment and Marketing Industries Must Converge to Survive. Scott revisited ‘branded entertainment’ in a talk he gave recently, which has been published at the Madison & Vine section of Advertising Age. In the article he […]
UK-based Hi-ReS! (Handsome information - Radical entertainment Systems), founded in 1999 by Alexandra Jugovic and Florian Schmitt, have been creating amazing award-winning websites for the film, TV, music and marketing industries for a few years now. Some of their sites, like Requiem for a Dream and Donnie Darko, I mention in my article about ‘Filmmakers That Think […]
That got your attention. Playwright and screenwriter Jason Grote’s new play, 1001, is set to premiere in New York on October 22nd. Jason has done what not many playwrights have done (that I know of — tell me if not!) and created a fictional newspaper for the play, with links to a diegetic blog and […]
New Line Cinema CEOs Bob Shaye and Michael Lynne were interviewed on the Charlie Rose show. They talk about the importance of franchise sequels being equal to or better each time; online fans and Snakes on a Plane; digital on-demand cinemas; simultaneous release across media; audience testing; gambling on Lord of the Rings; merging with Ted […]
A few posts ago I mentioned the new blog, The Extratextuals, and an (at the time) upcoming event . The session was put together by Jeff Gomez:
Jeff Gomez (Moderator), CEO Starlight Runner Entertainment
As the host of the seminar, PGA member Jeff will familiarize producers with the history, criteria and relevance of trans-media storytelling. An expert […]
At the IAB Leadership Forum on User-Generated Content and Social Networking held on June 4th in New York, Tom Troja (VP of Marketing for Pajamas Media) had this to say about how storytelling changes in the UGC context.
