Pitchfork: The White Stripes Sell Cameras

Flip over to the White Stripes' MySpace blog or the news section of their website, and you'll be greeted with a cryptic note containing a question mark, a quote from pioneering experimental photographer Man Ray ("The tricks of today are the truths of tomorrow") and a roman numeral. That numeral, X XV MMVII, seemed to be tipping us off to some kind of goings-on on October 15, 2007. But what?

Cameras! Find the accompanying question mark on the site, and it reveals that, at 12 PM EST on the 15th (Monday), the White Stripes will begin taking orders for the his'n'hers cameras depicted above. There's the "Meg" Diana camera, which comes with a custom filter and a ringflash accessory (which produces a unique appearance of a 3D shadow on the images), or the "Jack" Holga camera, with custom filters and a fisheye lens accessory. What's more, the first 333 folks to order both cameras get a "mystery gift". Please say it's a lenscap!

Both cameras appear to be of the lomographic variety, a type of instrument which tends to produce images with particularly vivid colors, strange exposures, and a lot of weird unintended effects. They're really neat!

The Stripes have yet to reschedule that big tour of theirs.