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The i’m Initiative. You IM. We give.

The i’m™ Initiative from Windows Live Messenger™ makes helping your favorite cause as easy as sending an instant message. Every time you start a conversation using i’m, we share a portion of our advertising revenue with some of the world's most effective social cause organizations. Each of our partners will get a minimum of $100,000. As for the maximum? There is none. The sky's the limit.

It's simple. It's free. You IM, we give.

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Cause Effect presented by mtvU

mtvU Cause Effect We've teamed with mtvU to create "Cause Effect", a new show about real people, committed to real causes, making a real difference.

Watch now >

How i’m works

i’m starts with you. When you start an i’m conversation you start giving.
1
Download the Windows Live Messenger instant messenger service. There's no charge and it's easy to download and use.
2
Place the text code corresponding to the cause of your choice into your Display Name.
3
Keep having i’m conversations so you can keep funding the cause doing the work most important to you.

Already have version 8.1 or higher? Start contributing using i’m.

MONEY RAISED SO FAR:

$706,678.63

SINCE MARCH 2007

Every Conversation Counts

i’m is easy to use, so join now and let the giving begin.
Learn How >

The Causes

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Send to a friend

Bring them on board. Make it a movement. The bigger the conversation, the bigger the impact. Email a friend >