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90s timeline
1990: Rainbow continues to build on its success with the launch of SportsChannel Pacific.
1991: John Malone's TCI's Liberty Media becomes a partner in Charles Dolan's SportsChannel Chicago and SportsChannel Pacific.
1993: Rainbow forms The New York Interconnect, the first satellite delivered cable advertising insertion system.
1994: muchmusic usa, the alternative concept in music television, debuts in the United States, as a new Rainbow service.

Bravo, in partnership with the Chum Television Group, is awarded one of six licenses for Canadian distribution and launches Bravo! Canada.

On September 30th, Rainbow launches The Independent Film Channel, the first and only network dedicated to showcasing films made outside the traditional Hollywood system.
1995: Rainbow purchases the Madison Square Garden Properties in partnership with ITT. The deal includes the MSG Network as well as the Knicks and Rangers

News 12 expands beyond Long Island with the launch of both News 12 Connecticut and News 12 Westchester.
1996: Bravo, continuing its worldwide expansion launches Bravo Brasil, the first film and arts network in Brazil, under a strategic alliance with TVA Sistern de Televisao, and Film & Arts, a Bravo Company Network, available throughout Latin America.

Rainbow launches News 12 New Jersey. News 12 New Jersey, a joint venture of Rainbow and Newhouse Communications, the parent company of The Star Ledger.
1997: Cablevision purchases ITT's interest in Madison Square Garden becoming majority owner.

NBC moves from an ownership stake in select Rainbow networks to equity in the company as a whole.

Rainbow Programming Holdings, Inc. changes its name to Rainbow Media Holdings, Inc. to reflect its strategic focus as a content developer and distributor for all platforms.

Cablevision's profile in the world's biggest market grows when it acquires Radio City Entertainment and a 25-year lease of one of New York's most prestigious entertainment properties, Radio City Music Hall.

Romance Classics, the first 24-hour network devoted to programming for women, launches as part of AMC Networks.

IFC enters the sizzling indie film production arena with the launch of two production and financing companies: IFC Productions and Next Wave Films.
1998: Rainbow Media partners with Fox/Liberty (today Fox) to create Fox Sports Net and Fox Sports National Advertising. Fox Sports Net links 22 regional sports channels and delivers local, regional and national sports programming. Rainbow Media's SportsChannel regionals are re-branded Fox Sports Net.

Rainbow Media launches News 12 The Bronx, bringing the company one step closer to a metro ring of News 12 Networks in the suburban areas surrounding New York City.

The next generation of regional television is launched through MetroChannels (launched as MSG MetroChannels), the first "suite of channels" committed to exploring, celebrating, enriching and simplifying life in a single metropolitan region, the complex and ever-changing New York tri-state.
1999: Radio City Music Hall reopens following a $70 million refurbishment, which equips the theater with state-of-the-art production capabilities for video, digital and high-definition television.

Rainbow Advertising Sales Corporation launches Regional New Representation (RNR), to sell advertising for cable's fastest growing programming channels: regional news services. As RNR grows, it will offer advertisers more opportunities to buy advertising across all affiliates for one price, affidavit and bill.

Rainbow Media announces a 10-year strategic equity agreement with the acclaimed culture portal, Salon.com. Reflecting a shared editorial vision, the agreement includes content exchange and development, as well as extension of Rainbow Media's brands onto new platforms and to new audiences.

to 2000s

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