Sponsorship Policy

The Daily Telegraph is the newspaper of choice for the people of New South Wales. Passionate, positive and undeniably woven into the fabric of the community, it is a powerful channel that provides ongoing dialogue with the people of Sydney and New South Wales.

The Daily Telegraph has established strong community ties through support of community activities, including sponsorships of sporting organisations, major events and the arts.

Sponsorship will only be considered if it is the most cost effective means of achieving some or all of the company's marketing and communication objectives, and/or provides a real benefit to its readers and the broader community.

This document outlines all relevant items that should be considered in preparing an application for sponsorship from The Daily Telegraph.

What will be sponsored

Proposals will be considered in all categories except sponsorship of individuals.

Sponsorships should compliment the existing brand values of the publications, enhance their image and provide a platform for increased readership and circulation.

The Daily Telegraph sponsorship program seeks to achieve a balance between sporting, community, arts/cultural events and activities, and charity organisations.

A minimum of two months lead-time is required prior to the event or commencement date of the potential sponsorship. Proposals received with a shorter lead-time are unlikely to be considered.

What will not be sponsored?

The Daily Telegraph will not sponsor programs or events that:

• Support political and religious organisations;
• Denigrate, exclude or offend minority community groups;
• Create environmental hazards.

Sponsorships must provide a selection of the following

• A natural link with
• The Daily Telegraph
• Creative ideas for utilisation of the sponsorship
• Exclusivity
• Cross-promotional opportunities with other sponsor partners
• Naming rights
• On-site sales opportunity
• Key customer hospitality
• Main media promotion time/space (logo exposure does not count)
• Specifically target one of our primary demographics
• Brand The Daily Telegraph as The Official Newspaper of X event
• Provision of reader promotion prizes
• Advertising revenues from the event or other sponsor partners

Application Checklist

The following information will be required to enable a thorough evaluation of your proposal for sponsorship:

• Description and history of the sponsorship property.
• Overview of the marketing plan -- including what is and is not confirmed and an estimated advertising budget.
• Estimated attendance.
• Market research demographics and psychographics.
• List of sponsors who have committed to date.
• A comprehensive list of benefits, including signage opportunities, hospitality and overall value. Value of benefits should be commensurate with desired sponsorship investment.
• Timeline, including important deadlines.
• Potential for this sponsorship to generate sales.

 

Process for Consideration

All proposals must be submitted in writing either by mail or fax.

All proposals are reviewed by the Sponsorship Executives to assess suitability, feasibility, and resources required. Recommended proposals are presented to the Editor and Marketing Manager for approval.

Proposals should be mailed to the following address

Sponsorship Executive
Marketing Department
Level 4
Nationwide News
2 Holt Street
Surry Hills, NSW, 2010

Or via fax

Sponsorship Executive
Marketing Department
(02) 9288 2702