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Most Americans Would Replace Cable and Satellite TV With Broadband TV, if TV Content Was the Same

  Zogby Survey Also Finds That Majority of Americans Believe That Two-Way
    Video Cell Phones and HD-Quality Internet TV Just Around the Corner

    SAN JOSE, Calif., April 16 /PRNewswire-USNewswire/ -- Fifty-three
percent of Internet users would replace their cable and satellite TV with
broadband TV, if they could get the same TV channels, according to a new
Zogby poll, sponsored by Redback Networks, an Ericsson company.
    The Zogby poll asked 1006 Americans how they use broadband services,
Internet-connected mobile devices and what video and mobile services they
would pay for in the future. The Zogby-Redback findings can be reviewed at
http://www.redback.com. Among the highlighted findings:
    -- 53 percent of Americans would replace cable and satellite with
       broadband TV
    -- 88 percent believe video cell phone calls will become reality within
       five years
    -- 64 percent of parents would subscribe to mobile TV in cars to entertain
       kids
    -- 74 percent believe a video-centric Internet may be more dangerous for
       kids
    -- 55 percent say parents and individuals are responsible for making
       broadband technology safe
    -- 75 percent agree that it is rude to use a BlackBerry or similar device
       in a meeting or restaurant
    -- 70 percent said that people can become 'addicted' to using a BlackBerry
       or similar device
    -- 80 percent agree that it should be illegal to use Internet mobile
       devices while driving
    -- 29 percent feel parents have primary responsibility to make Internet
       devices safe for kids
    -- 12 percent said they either had or nearly had a car accident checking
       email on their Blackberry
    -- 5 percent of respondents confessed checking email on Internet mobile
       devices in the bathroom
    "These findings help illustrate how people use broadband and mobile
devices today and what they anticipate doing in the future. This poll makes
it quite easy to imagine a world where all TV and movie content is portable
and two billion cell users become 2 billion TVs or 2 billion TV
broadcasters," said Alan Lippman, chief video architect of Redback
Networks, and one of the original creators of Real Audio and Real Video ten
years ago. "Within five years, broadband will be as video-centric as your
cable or satellite service, and telephone and high-speed mobile networks
may emerge as alternative platforms for triple-play services, delivering
greater choice to consumers. There also are emerging revenue opportunities
for broadband carriers who meet increasing demand for parental control
services."
    About Redback Networks
    An Ericsson company since January 2007 (Nasdaq: ERIC), Redback Networks
helps manage triple-play services for 50 million subscribers and 15 of the
top 20 telephone carriers worldwide. Redback's multi-service routing
platform delivers next generation broadband services such as VoIP, IPTV,
On-Demand Video, and on-line gaming. Redback Networks has more than 500
carrier customers worldwide and is based in San Jose, CA. For more
information, visit http://www.redback.com.


SOURCE Redback Networks




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