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Senior Bowl News Room

Under Armour To Outfit Senior Bowl Players In
New Look Game Jerseys

Innovative performance apparel manufacturer and game title sponsor will outfit South team in state-of-the-art white jerseys, while the North will wear dark blue.

MOBILE, Ala. (January 18, 2008) -- Players participating in the 2008 Under Armour Senior Bowl will have a new look on game day, thanks to newly-designed, state-of-the-art game jerseys designed and provided by the game’s title sponsor, Under Armour.

This year’s Senior Bowl South team will white jerseys with blue numbers and red trim, while the North will wear dark blue jerseys with white numbers and red trim.

"Our commitment to grassroots football competitions is a cornerstone of our marketing approach. The Under Armour Senior Bowl has a storied tradition of on-field authenticity, and we’re proud to provide the performance apparel that will help a player launch his gridiron legacy," said Steve Battista, Vice President of Brand. "For tomorrow's stars playing in this game, the classic white jersey vs. blue jersey match-up will mark the culmination of their collegiate football career."

In addition to the jerseys, Under Armour also provides Senior Bowl players with the most technologically advanced apparel on the market allowing them to perform at optimum levels in the week-long practices and game that are the key tools used by NFL coaches, scouts and training staffs to judge the best talent in the country as they prepare for the draft.

The jersey color change also marks a classic return to the colors used in the Senior Bowl’s early years, when the South wore white jerseys with a star pattern on the shoulder and the North wore dark blue jerseys with shoulder stars, from the very first game in 1950 through the 1962 contest.

In 1963, the South changed to bright red jerseys and the North wore white, a color scheme that was used for every Senior Bowl through 2007, with the exception of 1991-93 when the game used the AFC-NFC team format.

Under Armour is currently in its second year as the Senior Bowl’s title sponsor, and brings its expertise in performance apparel and rich history on the gridiron to the Senior Bowl athletes in what is essentially the first game of the players' potential NFL careers.

Under Armour, known as the originator of moisture wicking performance apparel worn by athletes, launched its first line of footwear-football cleats-during the 2006 NFL draft with a major media campaign entitled CLICK-CLACK™, a reference to the sound that cleats make on concrete just before the players step on the field.

The Senior Bowl annually features 100 of the best senior collegiate football players and top NFL draft prospects on teams representing the North and South. Over 575 former Senior Bowl players are currently active in the NFL, and the 2008 NFL Pro Bowl rosters featured 24 former Senior Bowl players. Over the past seven years, the Senior Bowl has featured an average of 11 NFL first-round draft choices each year with 95 percent of players in the game making active NFL rosters.

“We’re very pleased that Under Armour is the title sponsor of the Senior Bowl game,” said Senior Bowl President and CEO Steve Hale. “As the originator of performance apparel, Under Armour is a an innovative, worldwide corporation whose title sponsorship will continue to greatly enhance our event and the overall Senior Bowl experience not only for our players, but also for the NFL coaches and scouts and thousands of fans who attend our game each year.”

For further information, please visit the Company's website at, or the Senior Bowl’s website at

The 2008 Under Armour Senior Bowl is scheduled for Saturday, January 26, with kickoff set for 3:00 p.m. CST. The game and its weeklong practice sessions will be televised live by the NFL Network.

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Last Updated: Friday, January 18, 2008.