To view the ad in full, go to: www.aglassandahalffullproductions.com
FALLON AND MPC 'GO APE' FOR CADBURY'S DAIRY MILK
Juan Cabral, Creative Director at Fallon has made his directorial debut with ‘Gorilla’s Moment,’ the first chapter in the new Cadbury Dairy Milk campaign: ‘Glass and a Half Full Productions’.
The creative idea for the campaign is founded upon the notion that all communications should be as effortlessly enjoyable as eating the bar itself. For ‘Glass and a Half Full Productions’ is a production house that exists solely to create content that makes you feel as if you’ve just eaten a bar of Cadbury Dairy Milk. A production house that makes things that make you smile.
With Telecine by MPC’s Mark Gethin, Gorilla’s Moment, is a 90 second spot, which pulls back to show the aforementioned primate, enjoying the Phil Collins’ hit ‘In the Air Tonight,’ before launching into the well known drum solo himself.
MPC VFX Supervisor, Tom Harding, used flame’s ‘warper’ to enhance the humanistic facial expressions and breathing or nostril flaring of the gorilla.
Director: Juan Cabral
Production Company: Blink
Producer: Matthew Fone
DoP: Dan Bronks
Editor: Joe Guest at Final Cut
Advertising Agency: Fallon
Agency Producer: Nicky Barnes
Creative: Richard Flintham/Juan Cabral
Post Production Co: MPC
Post Production Producer:
VFX Supervisor: Tom Harding
VFX team: Richard McKeand, Ann Krogstad, Martin Cook, Tom Cardo-Moreno,