To view the ad in full, go to: www.aglassandahalffullproductions.com

FALLON AND MPC 'GO APE' FOR CADBURY'S DAIRY MILK

Juan Cabral, Creative Director at Fallon has made his directorial debut with ‘Gorilla’s Moment,’ the first chapter in the new Cadbury Dairy Milk campaign: ‘Glass and a Half Full Productions’.

The creative idea for the campaign is founded upon the notion that all communications should be as effortlessly enjoyable as eating the bar itself.   For ‘Glass and a Half Full Productions’ is a production house that exists solely to create content that makes you feel as if you’ve just eaten a bar of Cadbury Dairy Milk. A production house that makes things that make you smile.

With Telecine by MPC’s Mark Gethin, Gorilla’s Moment, is a 90 second spot, which pulls back to show the aforementioned primate, enjoying the Phil Collins’ hit ‘In the Air Tonight,’ before launching into the well known drum solo himself.

MPC VFX Supervisor, Tom Harding, used flame’s ‘warper’ to enhance the humanistic facial expressions and breathing or nostril flaring of the gorilla.

Director: Juan Cabral

Production Company: Blink

Producer: Matthew Fone

DoP: Dan Bronks

Editor: Joe Guest at Final Cut

Advertising Agency: Fallon

Agency Producer: Nicky Barnes

Creative: Richard Flintham/Juan Cabral

 

Post Production Co: MPC

Post Production Producer: Graham Bird

Telecine: Mark Gethin

VFX Supervisor: Tom Harding

VFX team: Richard McKeand, Ann Krogstad, Martin Cook, Tom Cardo-Moreno,