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DSI Toys banks on DJ Skribble[R], Crazy Taxi[R] to draw holiday shoppers.(A Special Advertising Section To Playthings)

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Excitement is building at DSI Toys this holiday sales season, as the company prepares to deliver what could be two of the industry's brightest stars for 2003. July 24th marks the official launch of the DJ SKRIBBLE[R]'S SPINHEADS[TM] line, expected to send wanna-be DJs and their parents clamoring to toy departments.

The popular MTV DJ himself--DJ Skribble[R]--will headline the Manhattan kickoff event. "We've gotten broad trade support for the SPINHEADS[TM] line," says vice-president of marketing Bob Erickson. "The buyers are seeing what we saw in the line ...

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