Advertising  

 
MTVN Online Ad Sales
1515 Broadway, 5th Floor
New York, NY 10036
John Colucci
Director, Interactive Sales
212-846-6547 Phone
212-846-1919 Fax
john.colucci("AT")mtvstaff.com


Jordan Horowitz
Online Ad Sales
212-846-6058 Phone
JordanL.Horowitz("AT")mtvstaff.com
   


CMT.com Specs

Banner
Skyscraper
Pop-Ups
728 W x 90 H pixels
160 W x 600 H pixels
400 W x 300 H pixels (max)
File Size
gif / jpg: 20 Kb
Flash: 39 Kb
File Size
gif / jpg: 20 Kb
Flash: 39 Kb
File Size
gif / jpg: 39 Kb
Flash: 39 Kb
336x280 Billboard
(Selected News pages)
180x150 Billboard
(Portal index pages)
336 W x 280 H pixels
180 W x 150 H pixels
File Size
gif / jpg: 20 Kb
Flash: 39 Kb
File Size
gif / jpg: 20 Kb
Flash: 39 Kb
Homepage Ads
(No rich media on homepage)
180 W x 150 H pixels
728 W x 90 H pixels
File Size
gif / jpg: 20 Kb
Flash: 39 Kb
File Size
gif / jpg: 20 Kb
Flash: 39 Kb


Click Thru URL and Alternative Text
A linking URL (click thru) must be submitted for each ad creative. Alternative text is optional (150 character limit).

Banner File Format
GIF, JPEG or SWF files must be used
(please see below for important process for tracking click thrus with flash)

Rich Media
The HTML for the ad cannot require a space larger than the maximum allowed ad size (see above for dedicated pixel size). <HTML>, <BODY>, <HEAD>, hard breaks (carriage returns) or alignment tags should NEVER be included. White spaces must be eliminated.

Flash
  1. Advertiser must provide both Flash and GIF versions of creative that is subject to CMT.com creative approval.
  2. CMT.com will implement a plug-in sniffer script -- users without the Flash plug-in will be served the advertiser provided .gif alternate.
  3. CMT.com accepts .swf files exported to support the flash 6 plug-ins
  4. Maximum frame rate is 31 fps
Click Thru with Flash

To track when a user clicks within a flash, a ClickTag variable MUST be embedded in the .fla file. please follow this example and instruction

http://www.macromedia.com/resources/richmedia/tracking/

add an invisible button making the entire area of the banners clickable. Attach the following object action to the button:

on (release) {

getURL (clickTag, "_blank");

}


  • this will embed the clickTag variable in the FLA file. This allows the click-through URL to be modified at any time during a campaign, as opposed to hard-coding the click command in the .swf file. Target="_blank" is required in the "Basic actions" to make sure the click thru opens a new window.

  • Note: The implementation is different for each version of Flash, please refer to Macromedia documentation for specific instructions and syntax for using the clickTag variable and the getURL action.

    • http://www.macromedia.com/resources/richmedia/tracking/

    also reference:
    http://www.macromedia.com/resources/richmedia/tracking/adserving_guide/
    http://www.macromedia.com/resources/richmedia/tracking/designers_guide/
    client should follow these instructions and coordinate with CMT.com Ad Ops before sending the .swf file.

    TRAFFIC INSTRUCTIONS

    All rich media banner materials must be received at least ten business days prior to the start date for testing purposes.

    All other file formats are accepted on a case by case basis pending testing.

    THIRD PARTY SERVING GUIDELINES
    • CMT.com accepts third-party served ads but requires a ten business day lead time for testing purposes.
    • Advertisers must send all creative to CMT.com at least two(2) business days prior to flight date. CMT.com must approve all creative running with third party tags.
    • CMT.com requires that all third party served rich media campaigns must have alternate GIF versions of creative available.
    • CMT.com is NOT responsible for developing programming scripts to ensure compatibility with third party serving software. Any materials necessary to insure compatibility must be provided by advertisers or their third-party serving agent.
    • CMT.com reserves the right to terminate a campaign at any indication that it is not being properly served.
    Interstitials: Pop Up Windows and Floating Ads
    • Maximum Dimensions: 400W x 300H
    • Flash File Size: 39K
    • GIF File Size: 39K
    • will not appear on the homepage
    General Considerations
    • Rich Media: .GIF alternate must be supplied to accommodate browsers with out the Plug-in
    • All banners with audio must be user initiated
    • CMT.com must approve all ads
    • CMT.com must approve all promotional copy within banners.
    • CMT.com reserves the right to apply a frequency cap to daughter window campaigns.
    • MTVi is not able to serve rich media ads onto pages built in an in-house proprietary language and pages built with forms. Pages affected by this include flipbook pages, sweepstakes entry pages, polling pages, and any type of form voting/submission page.
    • Top Layer Technology or DHTML questions should be directed to Jason Baird @ 212-846-4476