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National Geographic Channel

Malaysia Airlines Takes Flight to MEGACITIES on National Geographic Channel


Kuala Lumpur, 14 September 2005 - National Geographic Channel and Malaysia Airlines are jointly presenting a special series of global theme week documentaries titled, MEGACITIES WEEK, which will premiere on the Channel from 18 - 24 September 2005 at 9.00 pm (HKG/MAL/SGP).

Malaysia Airlines is the presenting sponsor of this theme week special in Asia Pacific and Europe. The partnership aims to provide viewers with unique insights into the world's most sophisticated metropolises and raise awareness of the global destinations that Malaysia Airlines serves.

"We are delighted to be partnering Malaysia Airlines for MEGACITIES WEEK, where we take viewers into the inner sanctum of the world's most advanced cities," said Ms Yvonne Tay, Director of Advertising Sales and Integrated Marketing for Southeast Asia, National Geographic Channel Asia (Singapore).

Ms Tay added, "One key element of the campaign will be the airing of a series of National Geographic Channel produced Megacities vignettes featuring unique aspects of these global metropolises, many of which are served by Malaysia Airlines. With the support of Malaysia Airlines, we are able to bring to our viewers and the public a broader perspective of the other side of cities that most of us would otherwise not be aware of".

Viewed by over 100 million homes across Asia Pacific and Europe, each of the 45-second on-air interstitials produced by National Geographic Channel for Malaysia Airlines will highlight the people, landmarks, infrastructure and the systems that keep these cities going.

Encik Yazid Mohamed, Assistant General Manager, Advertising Promotions and Branding, for Malaysia Airlines said, "We are proud to be the presenting sponsor of National Geographic Channel's MEGACITIES WEEK. With the global reach of this program we hope to increase viewers' awareness of Malaysia Airlines as one of the world's 5-Star airlines, connecting passengers to over 110 destinations across 6 continents."

Malaysia Airlines' sponsorship of MEGACITIES WEEK will be further enhanced in Asia through integrated marketing communications covering on-ground promotions, radio contests in Kuala Lumpur, Hong Kong and Singapore as well as local and regional print advertising in Asia.

In addition, Malaysia Airlines is supporting a global contest during this period where the grand prize winner will win a pair of return Business Class air tickets for travel to one of the Megacities destinations served by the airline. Another 2 winning couples will travel Economy Class to 2 Malaysia Airlines' destination in Asia. All contest winners will also receive a set of National Geographic Channel "Megacities Traveller Kit".

Details for participation in the global contest could be found on the web site http://www.ngcasia.com/mas/megacities.


MEGACITIES WEEK takes a revolutionary look at the infrastructure of eight iconic locations around the world: Las Vegas, Mexico City, Hong Kong, London, Paris, Sao Paulo, Mumbai and New York. Through dramatic storytelling, unparalleled access and sophisticated computer graphics blended seamlessly with live action, the special takes viewers beyond the monuments - and into the machinery - that is the true, living marvel of each mega-city.

In Asia, MEGACITIES WEEK premieres Sunday to Saturday, 18 - 24 September 2005 at 9.00 pm (MAL/HKG/SGP). The air date may differ for other regions, please check with your local cable and satellite service providers for more information.

In Malaysia, National Geographic Channel is exclusively available on ASTRO Channel 52.

More information on MEGACITIES WEEK could be found on the web site: http://www.ngcasia.com/mas/megacities.

National Geographic Channel

National Geographic Channels International (NGCI) invites viewers to re-think the way they see television - and the world - with smart, innovative programming. A business enterprise owned by National Geographic Television & Film (NGT&F), FOX Entertainment Group and the National Broadcasting Company (NBC), NGCI contributes to the National Geographic Society's commitment to exploration, conservation and education.

Globally, National Geographic Channel (including NGC U.S. which is a joint venture of NGT&F and Fox Cable Networks Group) is available in over 260 million homes (including day-part households) in 160 countries and 27 languages.

Malaysia Airlines

Malaysia Airlines, the national carrier of Malaysia, is recognised as one of Asia's largest, flying more than 48,000 passengers to over 110 destinations across 6 continents everyday.

Currently operating 111 aircraft, Malaysia Airlines' fleet is one of the world's youngest, dominated by Boeing 737s, 747s and 777s, the most technically advanced aircraft in the sky today.

Malaysia Airlines holds a lengthy record of service and best practices excellence, having received more than 100 awards in the last 10 years, among the notable ones being the first airline to win the "World's Best Cabin Crew" by Skytrax UK consecutively from 2001 till 2004 and the most recent being "5-star airline" also by Skytrax, UK.

The airline emerged number one in the category for "Favourite Airline Food" in a web-based poll by Smart Travel Asia this year.

In March 2005, the airline's cargo arm, MASkargo, received two international standards certification from SIRIM QAS International and was also recognised as "Asia's Top 3 Air Cargo Carrier" for the third consecutive year by Cargonews Asia.

In the Asia Money-Malaysia '"Best Managed Company" polls for 2004, Malaysia Airlines emerged as Most Improved Investor Relations Company, and was also listed within the top 5 in the Best Investor Relations category in the FinanceAsia Best Companies Poll for Malaysia.

The award-winning airline continues with its efforts towards its ultimate goal of positioning itself as a truly global brand well known for its personal touch, warmth and efficiency.

Media Contacts

For more information, please call -

National Geographic Channel Asia (Singapore)
Basil Chua, Senior Marketing Manager
Tel: +65 6325 3848
Email: basilc@ngcasia.com

National Geographic Channel Asia (Singapore)
Angie Tan, Marketing Executive
Tel: +65 6325 3821
Email: angiet@ngcasia.com

Malaysia Airlines
Corporate Communications Department
Tel: 603 2165 5034
Fax: 603 2161 0564
Email: arasu@mas.com.my


For all channel advertising and sponsorship opportunities contact :

Email : avinashh@ngcasia.com
National Geographic Channel
Tel : + 852 2621 8452

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