Kuala Lumpur, 14 September 2005 - National Geographic
Channel and Malaysia Airlines are jointly presenting a special
series of global theme week documentaries titled, MEGACITIES
WEEK, which will premiere on the Channel from 18 - 24 September
2005 at 9.00 pm (HKG/MAL/SGP).
Malaysia Airlines is the presenting sponsor of this theme
week special in Asia Pacific and Europe. The partnership aims
to provide viewers with unique insights into the world's most
sophisticated metropolises and raise awareness of the global
destinations that Malaysia Airlines serves.
"We are delighted to be partnering Malaysia Airlines
for MEGACITIES WEEK, where we take viewers into the inner
sanctum of the world's most advanced cities," said Ms
Yvonne Tay, Director of Advertising Sales and Integrated Marketing
for Southeast Asia, National Geographic Channel Asia (Singapore).
Ms Tay added, "One key element of the campaign will
be the airing of a series of National Geographic Channel produced
Megacities vignettes featuring unique aspects of these global
metropolises, many of which are served by Malaysia Airlines.
With the support of Malaysia Airlines, we are able to bring
to our viewers and the public a broader perspective of the
other side of cities that most of us would otherwise not be
Viewed by over 100 million homes across Asia Pacific and
Europe, each of the 45-second on-air interstitials produced
by National Geographic Channel for Malaysia Airlines will
highlight the people, landmarks, infrastructure and the systems
that keep these cities going.
Encik Yazid Mohamed, Assistant General Manager, Advertising
Promotions and Branding, for Malaysia Airlines said, "We
are proud to be the presenting sponsor of National Geographic
Channel's MEGACITIES WEEK. With the global reach of this program
we hope to increase viewers' awareness of Malaysia Airlines
as one of the world's 5-Star airlines, connecting passengers
to over 110 destinations across 6 continents."
Malaysia Airlines' sponsorship of MEGACITIES WEEK will be
further enhanced in Asia through integrated marketing communications
covering on-ground promotions, radio contests in Kuala Lumpur,
Hong Kong and Singapore as well as local and regional print
advertising in Asia.
In addition, Malaysia Airlines is supporting a global contest
during this period where the grand prize winner will win a
pair of return Business Class air tickets for travel to one
of the Megacities destinations served by the airline. Another
2 winning couples will travel Economy Class to 2 Malaysia
Airlines' destination in Asia. All contest winners will also
receive a set of National Geographic Channel "Megacities
Details for participation in the global contest could be
found on the web site http://www.ngcasia.com/mas/megacities.
MEGACITIES WEEK takes a revolutionary look at the infrastructure
of eight iconic locations around the world: Las Vegas, Mexico
City, Hong Kong, London, Paris, Sao Paulo, Mumbai and New
York. Through dramatic storytelling, unparalleled access and
sophisticated computer graphics blended seamlessly with live
action, the special takes viewers beyond the monuments - and
into the machinery - that is the true, living marvel of each
In Asia, MEGACITIES WEEK premieres Sunday to Saturday, 18
- 24 September 2005 at 9.00 pm (MAL/HKG/SGP). The air date
may differ for other regions, please check with your local
cable and satellite service providers for more information.
In Malaysia, National Geographic Channel is exclusively available
on ASTRO Channel 52.
More information on MEGACITIES WEEK could be found on the
web site: http://www.ngcasia.com/mas/megacities.
National Geographic Channel
National Geographic Channels International (NGCI) invites
viewers to re-think the way they see television - and the
world - with smart, innovative programming. A business enterprise
owned by National Geographic Television & Film (NGT&F),
FOX Entertainment Group and the National Broadcasting Company
(NBC), NGCI contributes to the National Geographic Society's
commitment to exploration, conservation and education.
Globally, National Geographic Channel (including NGC U.S.
which is a joint venture of NGT&F and Fox Cable Networks
Group) is available in over 260 million homes (including day-part
households) in 160 countries and 27 languages.
Malaysia Airlines, the national carrier of Malaysia, is recognised
as one of Asia's largest, flying more than 48,000 passengers
to over 110 destinations across 6 continents everyday.
Currently operating 111 aircraft, Malaysia Airlines' fleet
is one of the world's youngest, dominated by Boeing 737s,
747s and 777s, the most technically advanced aircraft in the
Malaysia Airlines holds a lengthy record of service and best
practices excellence, having received more than 100 awards
in the last 10 years, among the notable ones being the first
airline to win the "World's Best Cabin Crew" by
Skytrax UK consecutively from 2001 till 2004 and the most
recent being "5-star airline" also by Skytrax, UK.
The airline emerged number one in the category for "Favourite
Airline Food" in a web-based poll by Smart Travel Asia
In March 2005, the airline's cargo arm, MASkargo, received
two international standards certification from SIRIM QAS International
and was also recognised as "Asia's Top 3 Air Cargo Carrier"
for the third consecutive year by Cargonews Asia.
In the Asia Money-Malaysia '"Best Managed Company"
polls for 2004, Malaysia Airlines emerged as Most Improved
Investor Relations Company, and was also listed within the
top 5 in the Best Investor Relations category in the FinanceAsia
Best Companies Poll for Malaysia.
The award-winning airline continues with its efforts towards
its ultimate goal of positioning itself as a truly global
brand well known for its personal touch, warmth and efficiency.
For more information, please call -
National Geographic Channel Asia (Singapore)
Basil Chua, Senior Marketing Manager
Tel: +65 6325 3848
National Geographic Channel Asia (Singapore)
Angie Tan, Marketing Executive
Tel: +65 6325 3821
Corporate Communications Department
Tel: 603 2165 5034
Fax: 603 2161 0564