Transforming national broadcasting in Serbia
The BBC World Service Trust launches an extensive training programme at Serbia's national broadcaster, RTS, as it transforms from a state to a public broadcaster.
This 30-month project, which is funded by the European Union, is providing extensive journalism, craft and management training to all levels of staff at the national broadcaster.
Radio Television Serbia
RTS has four national radio networks, two national television channels and the largest audience of any broadcaster in Serbia.
However it faces increased competition from new private television channels and radio stations.
An analysis of RTS's training needs was carried out in July 2007.
The objective was to establish which areas of staff expertise could be most effectively enhanced.
The results of the needs analysis shaped the development of an extensive training programme, which will be underway from October 2007.
The BBC World Service Trust is working in partnership with IREX Europe and the Belgrade-based European Centre for Broadcast Journalism (ECBJ).
The project is managed by the European Agency for Reconstruction (EAR).
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