Attention Entertainment Editors:
Global Television Ratings Momentum Continues...From The 05-06 Broadcast Year-In-Review, To High Profile Fall '06 Primetime Rollout
Network Delivers More New Entries In the Top 20 Than Any Other
Consistent Wins in Key Toronto/Vancouver Media Markets Keep Audience and
New Season Up 17% in Toronto, 45% in Vancouver
TORONTO, Sept. 18 /CNW/ - As Global Television kicks off the most
talked-about Fall season on record, the results of a comprehensive ratings
review of the 05-06 broadcast season delivers insight into the strong momentum
driving the network's growth.
With overall gains in the coveted 18-49 demographic, and increased Top 20
traction in Toronto/Vancouver - the nation's most competitive, most
sought-after markets for advertisers - Global has made significant strides.
Continuing this trend - detailed below in the 'Ratings Essentials'
breakout - Fall 2006 on Global Television promises sustained growth. Garnering
an array of solid primetime victories over the last 3 weeks, the primetime
slate features a powerful mix of proven performers and new franchises with
intense breakout potential. Heavyweight ratings-winners including House,
Prison Break and Survivor lead the way for critical and industry favourites
Shark, Brothers & Sisters and Kidnapped, each taking a freshman bow this
"We are gratified by the ongoing support of our audience and industry
partners," said Kathleen Dore, President of Television & Radio for CanWest
MediaWorks Inc. "Our substantial growth this past season inspires our team to
remain focussed and passionate about building our television business, and
delivering Canada's most compelling television network."
GLOBAL TELEVISION 'RATINGS ESSENTIALS' 05/06 REVIEW:
The strategic Global primetime buys take hold, gaining more new Top 20
spots in Toronto/Vancouver than any other broadcaster - with ratings drivers
Prison Break, House and Survivor leading this story.
Global Top 20 Programs -
Toronto: 5 in 04/05, increasing to 7 in 05/06
Vancouver: 7 in 04/05, increasing to 8 in 05/06
CTV Top 20 Programs -
Toronto: 14 in 04/05, down to 12 in 05/06
Vancouver: 12 in 04/05, static at 12 in 05/06
PRISON BREAK- Unprecedented as the only new show to crack the Top 20 in
05/06. With an average of 876,000 in the key demo of Adults 18-49 and 1.4
million viewers nationally (2+).
HOUSE - The award-winning hour saw explosive growth in its sophomore
season...up 79% in Toronto and 54% in Vancouver in 18-49, and averaging
1.6 million viewers last year (2+). In Spring 2006, it built to over 2 million
and continued its momentum this year as 2.9 million viewers (2+) tuned into
the season premiere - up 48% from last year's premiere.
SURVIVOR- Year over year, still the No.1 show in key Toronto/Vancouver
markets, 18-49 and still the No.1 reality show in Canada.
- (*)STRONG PRIMETIME START FOR 2006(*) - In the first 3 weeks of the new
season, Global Television has shown an overall 17% growth in primetime in
Toronto, and 45% in Vancouver vs. this period in Fall '05.
GLOBAL NATIONAL - Following the move to a consistent 5:30 p.m. timeslot
across Canada (6:30 in the Maritimes) on February 6th, 2006, Global National
With Kevin Newman quickly became the nation's most-watched national newscast,
drawing an average of 945,000 total viewers 2+ across Canada, as compared to
CTV National's 822,000 and CBC National with 584,000. ((*)February 6 -
August 27, 2006, Monday to Friday)
ET CANADA - In its first season, ET Canada achieved a dead heat
nationally with the well-established primetime competitor among Adults 18-49 -
ultimately emerging as the clear choice for viewers in this demo. ET Canada
increased viewership in its time period by 96% in Toronto and 148% in
Vancouver in 05/06. In Vancouver, ET Canada became the most-watched Canadian
entertainment news program. In Toronto, gains continued as ratings matched
those of the competition.
(xx)Notably, in the first 3 weeks of the new '06 season, ET Canada has
been the most-watched entertainment news magazine in these markets in 18-49,
eclipsing the nearest competitor with ratings 70% higher in Toronto and 320%
higher in Vancouver.
-All Data BBM Nielsen Media Research based on Adults 18-49 unless
CanWest Global Communications Corp. (www.canwestglobal.com), an
international media company listed on the TSX (trading symbols: CGS and
CGS.A)and NYSE (trading symbol: CWG), is Canada's largest media company.
CanWest is Canada's largest publisher of daily newspapers, and owns, operates
and/or holds substantial interests in free-to-air and subscription-based
television networks, out-of-home advertising, web sites, and radio stations
and networks in Canada, New Zealand, Australia, Singapore, Malaysia,
Indonesia, Turkey, Ireland and the United Kingdom.
For further information: Grace Park, (416) 446-5331, firstname.lastname@example.org