Dilbert loves technology for the sake of technology. In fact, Dilbert loves technology more than people. He's got the social skills of a mousepad and he'd rather surf the Internet than Waikiki (which, considering the physique he developed after years of sitting in front of a PC screen, is a blessing).
Genetically he may be a dog, but Dogbert is no man's best friend. He treats people with disdain, reserving special contempt for Dilbert, who's no master--or match--for Dogbert. (Although he wouldn't admit it, if push came to shove, he'd protect the bumbler. And never let him forget it).
His not-so-secret ambition is to conquer the world and enslave all humans. He anointed himself St. Dogbert, and as such takes special delight in exorcising the demons of stupidity.
He's every employee's worst nightmare. He wasn't born mean and unscrupulous, he worked hard at it. And succeeded. As for stupidity, well, some things are inborn.
His top priorities are the bottom line and looking good in front of his subordinates and
superiors (not necessarily in that order). Of absolutely no concern to him is the professional or personal well-being of his employees. The Boss is technologically challenged but he stays current on all the latest business trends, even though he rarely understands them.