March 11, 2008
Paul Simino
Renouncing academic metaphors


Avoid marketing mismatch
Yes, this is important to higher education, and Herschell Gordon Lewis tells us why. Part 1 of a series.

They’re narcissistic, micro-managed and smart
How can we teach this generation? A special Greentree Gazette magazine and series on Millennials continues.

It began in Waterloo
By the time John Baker graduated from the University of Waterloo, he had started what would become one of the most successful technology companies in the higher education industry. Read about Baker and his company, Desire2Learn, in the March magazine’s “From the President.” Subscribe now or renew so you'll receive it fresh.

Mistake of the Week
Don’t take training for granted.

Blended learning workshop
The Sloan-C Workshop on Blended Learning and Higher Education will center on three primary areas of blended learning: administration, pedagogy and assessment/evaluation. Check this one out if you are an administrative leader, faculty member, instructional designer, researcher or student services professional. April 6 – 8. University of Illinois, Chicago. $595.

Alumni giving
In 2007, alumni giving to U.S. colleges and universities declined 1.5 percent to $8.27 billion. This is still 16.5 percent higher than in 2005, and over the past five years, alumni giving has increased by 25.3 percent. Source: Council for Aid to Education. Check Industry News every day at

Get ready for Greentree Gazette's May magazine
Tom Robinson’s article sheds new light on some greening practices implemented on campuses. Are you a representative of a Green Company with a great product? We'll welcome your advertisement in the May Gazette. Showcase your brand and your products in the higher education industry's premier magazine. Don't miss the May issue advertising deadline of April 11th. Call Luise D'Orta today at 561.630.4300 for a proposal.

What's the buzz?
Your colleagues in higher education are talking. Listen in today. Click here to find out what they're saying.


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