TVSquad

A new column here at TV Squad, where we talk about all of the things you're missing when you hit fast forward on your DVRs.

This week, I'd like to talk to you about Cheerios.

Specifically, I'd like to talk to you about the Cheerios commercial that has been running for several months. You know it. It's the one where the dad is going to eat Cheerios for six weeks to lower his cholesterol and his son has six weeks to do a report on Shakespeare. I have a question about this particular ad, which seems to be on 33 times a day right now.

Does the dad hate his son?

A new column here at TV Squad, where we talk about all of the things you're missing when you hit fast forward on your DVRs.

I thought I'd kick off the very first Brought To You By...column by talking about yesterday's Super Bowl ads (apparently there was also a game of some sort played...). USA Today did their annual ranking of the best and worst of the ads, having a bunch of viewers watch the ads with meters and give an opinion on the good and the bad, and for some reason Bud got the top spot, the way they do every single year. It must be that the people who vote on these things like horses, wacky comedy, or they're all drunk (on Budweiser). The company got three of the top ten slots, and number one went to the spot where the dog trained the horse, accompanied by the Rocky theme. It's bad enough that Bud seems to win over viewers every year, but this dog/horse ad wasn't even the best of the Bud ads yesterday!

Anyway, I have my own thoughts on the best and worst, and I'll list them after the jump.

Super Bowl XLII is all done except for the cleanup and the hangovers. And, you are probably doing one of two things right now. Either you are joyously celebrating the win of the Wild Card New York Giants over the undefeated (until Sunday) New England Patriots, or your are cursing out that f@#&ing Tom Brady and coach Bill Belichick for screwing up a perfect season and, most likely, starting a new sports curse in New England.

Oh well, at least you have the commercials to take your mind off of it all if you were a Patriots fan. This year's crop was pretty diverse with a mix of serious and humorous ads. Plus, a little star power thrown in just for taste. Thanks to Jason Hughes, Jen Creer, JJ Hawkins, and yours truly, TV Squad has postings about every new commercial that aired, from the E-Trade baby to the guy who attached jumper cables to his nipples.

If you're scratching your head on what the hell I mean then jump over to the next page, where you'll see a list of links to all of our commercial reviews.

Cracked.com has a put together a list of five commercials that companies would really like you to forget. The commercials, mostly from the 1960s, speak to a much different time in American history. They show just how unevolved mainstream America's views of race and gender were.

My two favorites (although I'm unsure whether "favorite" is the appropriate word) were the Folgers commercial where all the husband wants for his birthday is for his wife to make a decent cup of coffee and the Jell-O commercial. This ad features a Chinese baby (pictured at the right) who can't eat the "Western delicacy" with his chopsticks.

Cracked.com has videos for all the commercials so go and have a look.

Like last year, we'll be reviewing all of the commercials during the Super Bowl today, complete with embedded videos of each one. Check back to the site often for the latest additions, or check back later for a summary of links to all of the commercials we covered.

Also check out AOL Sports' coverage of the game.

Shocking Public Service Announcements (PSA) are common in Canada. For example, a few years ago in Quebec, we had a TV ad that contained real footage shot during a daring car stunt that went terribly wrong (the teenage driver died while doing the stunt) so that teens would be "scared straight" by seeing how stupid and deadly reckless driving can be.

The latest shocking PSA TV ad campaign comes from Ontario and is called "Prevent It." These PSAs, which have been airing for a while now, feature shocking and gruesome scenes showing what can happen at work if you don't ensure safety is everyone's primary concern.

Advertisers still spend a ton of money on the Super Bowl. They use it to launch new products, advertise new movies, and convince guys that only one special beer will make us irresistible to scantily clad models. We'll have full coverage of the Super Bowl ads again this year, but maybe we can go one step further. The New York Times reports that there's still one ad slot left for the game, and FOX is only asking for $2.7 million for the 30 second ad.

So how about we all pool all of our money and buy the spot for TV Squad?

So, we've already discussed the AT&T GoPhone commercial featuring Norm Macdonald and Steve Buscemi as gingerbread men. Now, let's talk about another one of my favorite holiday-themed cell phone commercials that I enjoy it so much because it sends a simple message to all of the little girls out in the world: never ask for a pony for Christmas.

In this ad for Verizon, which you will see after the jump, three teens (?) are talking about what they got for Christmas. Two of them received some stylish cell phones, and the third received a very angry, and hungry, pony (actually, according to some, it is a miniature horse) that seems to like to bite its owner. The reason this commercial tickles my fancy is that it the humor is so subtle. It moves in a conversational and natural manner that makes you want to see it every time it appears. Plus, it's one of those ads that makes you focus on the actors' faces because of the reactions they have to a pony eating the roof of a dog house.

When you see the names Norm Macdonald and Steve Buscemi, what comes to mind? Perhaps funny or edgy or, in the case of Buscemi, a bit scary looking? I would tend to agree. How about gingerbread men? When you see those names does it elicit a vision of Macdonald and Buscemi as a father-son gingerbread duo? No, I didn't think so.

And yet here they are, in all of their gingerbreadiness, in a holiday commercial for AT&T's GoPhone. In the ad, Macdonald's character wants a cell phone, but all that Buscemi's gingerbread father wants to do is make sure that no one eats anymore of his house this season. In a touching moment the son gets the phone he wants.

Unfortunately, tragedy strikes as we see a human hand breaking off a piece of the gingerbread man's roof, exposing the lovely gingerbread mother in the bathtub. It's probably one of the funnier holiday ads this season (although the Verizon 'Pony' commercial is pretty good) and you can see it after the jump.

I could spend hours looking for old TV commercials that feature celebrities that went on to bigger and better things. Yes, I have a terrible social life.

After the jump is the long forgotten commercial from 1983 for the Apple Lisa, the very expensive (I think it cost around $8-10,000) computer that launched just before the Mac. I'm not sure how many Lisas Apple sold, but it wasn't a success, though its place in computer history is legendary. The ad stars Kevin Costner, long before his big screen success in movies like The Untouchables, Bull Durham, and Field of Dreams.

It's rather comforting, if a little scary, to see that even computerized icons can age a lot.

Britain's Channel 4 has brought back Max Headroom, the 80s TV character that everyone thought was just a computer creation but was actually actor Matt Frewer, for a series of TV commercials. The ads (or are they called adverts or something over there?) will show Max insulting Channel 4 for ignoring his idea of a digital TV world.

I little piece of your childhood just passed away.

Dick Wilson has died at the age of 91. He played Mr. Whipple on the long-running series of commercials for Charmin bathroom tissue. He would lurk around corners in the grocery store waiting for some hapless housewife to pick up a package of and squeeze it, then he'd come up to them and say "Please don't squeeze the Charmin!" Then he'd squeeze the tissue himself. It seemed like Whipple didn't do anything else for that grocery change except watch out for people who might come down that aisle and squeeze the Charmin, but it's one of the more memorable ad campaigns in TV history. He made over 500 commercials from 1964 to 1985! He also appeared in many TV shows, including Bewtiched, Maude, The Bob Newhart Show, Quincy, M.E., Adam-12, Hogan's Heroes, The Partridge Family, and I Dream of Jeannie.

Godspeed Mr. Whipple. Two classic ads after the jump!

The Travelocity gnome (not sure if he has an official name), that little guy with the accent and hat who tries to help travelers on those TV commercials but usually just ends up being kicked, run over, or electrocuted, was stolen from Northwestern University. The company brought the gnome to the university while they conducted on-campus interviews.

So far there are no leads, and there have been no ransom or demands made either. Officials say this is the first time such a thing has happened at Northwestern. All the other times that fictional gnomes visited the campus everything went smoothly.

I'm so happy to see Mad Men getting the recognition it deserves. It doesn't get Grey's Anatomy numbers (it's on cable) and it hasn't spawned devoted web sites like Lost, but it's critically-acclaimed, loved by those in the know, and has been given a second season by American Movie Classics. And AMC has some treats in store for fans when the season finale airs on October 18.

How much would you spend for a 30 second commercial on Grey's Anatomy? It's the most expensive TV show to advertise on, according to Ad Age magazine. It costs $419,000 for a half minute.

In second place is Sunday Night Football, which costs $358,000, and then The Simpsons, which is a cool $315,000. Rounding out the top 10 are Heroes ($296,000), Desperate Housewives ($270,000), CSI ($248,000), Two and a Half Men ($231,000), Survivor and Private Practice (tied at $208,000 each), and then Prison Break ($200,000).