Monday, April 7, 2008
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Chrysler Puts Customers in Charge
April 07, 2008
Online will make up a large portion of car maker's ad campaigns
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Former VW CMO Gets Goosebumps
April 07, 2008
Kerri Martin's new venture will help marketers, agencies with creative work
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Deutsch/LA Wins Dr Pepper
April 07, 2008 - IPG shop takes over from Y&R on $35 million biz
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Marketers Size Up New Metric System
April 06, 2008 - P&G, Dell look at measuring branding, not sales, on the Web
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Kraft's $100 Million Idea: Cream Cheese-Filled Bagels
April 06, 2008 - Kraft touts convenience in new breakfast product
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Blog Spot
The Ex Files
I Can Has Cheezburger, a Home
Truthiness in Advertising
Scion Makes Ass of U & McGee
STICKER SHOCK
Car sales dip; Big Deal
Consumer Reports driven to advertise?
VW's new marketing campaign and Chevy Maliblues
Fashion Notebook
Breaking News: Commes Des Garcons' Rei Kawakubo To Design Next Guest Collection for H&M
Lessons in Branding: Why the Woody Allen Vs. American Apparel Case Is Actually Kind of Funny
Breaking News: Elle Macpherson Signs On As Global Face of Revlon Brand
     
Brandweek Magazine
CURRENT ISSUEmore »
BRAND BUILDERSmore »
New Products: Kraft's $100 Million Idea: Cream Cheese-Filled Bagels
Research: Where The Ad Dollars Went: A Look At 'o7 Media Spending
Research: Teens Name Coke, McD's As Faves In New Study
Category Wars: Big Chicken Chains Expand Their Range

There were no articles for this section this week. Please check back next week.
COLUMNSmore »
FEATURES & OPINIONSmore »
The Biz: Sprint And The CW Mobilize Supergirl For Mobisodes
The Game: Playoff Push 'Splits' NBA Players; Kia, IHOP Join WNBA Roster
The Biz: Sci Fi Goes To Elle And Back To Promote Battlestar Finale
Letters: Hypnosis Helps Marketers Converse With Subconscious
Especially For Your Discomfort
Don't Be A Heartbreaker
 
Latest Headlines:
Give Your Business Its Own Books
Ladies First

A-B Redefines Marketplace To Stay Ahead of the Pack
In 2008, 'megabrand' Budweiser will have new packaging, a new Bud Ale sibling and new ads
MORE »

AUTOS
Quaker State Infuses 'Q' with Star Power
Porsche Push Drives on the Wild Side
Ford Waves Bye Bye to Jaguar, Land Rover
SPORTS & ENTERTAINMENT
TaylorMade, adidas Gear Up for Spring
NCAA Sacks Gridiron Bash
Baseball Takes Its Hits But Comes Out Swinging
FOOD & BEVERAGE
Teens Name Coke, McD's As Faves in New Study
Miller Rolling New Lite Beer Ads
Modelo Especial 'Quiere' Spanish Speakers
PACKAGED GOODS
St. Ives Puts 'Happy Face' on Aging
Premium Chocolate Wars Are Pure Bliss
Pernod Buys Absolut for $8B
RESTAURANTS
Wendy's Takes Its Chicken Wraps to Go
Subway Enhances Loyalty Program in a 'Single Swipe'
Big Chicken Chains Expand Their Range
APPAREL & RETAIL
Wal-Mart Green Push Supports Earth Month
J.C. Penney Store Traffic Down
Reebok Fills CMO Spot
FINANCIAL SERVICES
Aflac's Duck Means Business This Time
Nielsen: Ad Spend Up 0.6% in 2007
TNS: 2007 Ad Spend Up Only 0.2%
TECH / HARDWARE
Electrolux Debuts Appliances for Do-It-All Women
EDS Campaign Spotlights Clients
MySpace Gets Into Ad-Supported Music
PHARMACEUTICAL
Walgreens' Healthcare Unit Picks Agency for Clinics
Pfizer Pulls Lipitor Ads With Jarvik
LEISURE & TRAVEL
Vegas.com Antes Up $20M Effort
Destination D.C. Takes Visitors on a 'Power Trip'
I'm With the Band: Brands Jump on Summer Tours


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Deutsch/LA Wins Dr Pepper
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