Mary Portas

Founding Partner/Creative Director

Yellowdoor Creative Marketing


Communications expert Mary is quite possibly one of the UK’s foremost authorities on retail and brand communication. Previously the Marketing Director of Harvey Nichols, Mary repositioned the Harvey Nichols brand into the world renowned store and restaurant group it is today. Mary’s foresight and unique knowledge of trends and consumer markets prompted her to launch retail and integrated communications agency Yellowdoor in 1997 when she saw a need for integrated and creative brand communication in the retail, fashion, luxury and beauty sectors. Mary has created category challenging campaigns for a wide range of brands on the high street including Clarks, Gossard, Oasis, Swarovski, Dunhill, Boden, Thomas Pink, Kangol, and Patek Philippe. Mary travels regularly around the world and frequently lectures on the theme of brands and retail. Mary’s first book ‘Windows – The art of retail display’ published by Thames and Hudson in five languages, quickly became the worldwide authority on the subject and Mary has recently been commissioned to launch and write a new weekly feature in the Telegraph Magazine on brands, shopping and the retail experience which launched in March 2005.