AVNLive Launches
New site offers exclusive news and behind-the-scenes coverage of the adult industry
By: Wade Garrett
Posted: 03/31/2008
CHATSWORTH, Calif. - AVN Media Network has entered the online video market with the launch of a dynamic new web portal, AVNLive.com.
AVNLive takes the user behind the scenes of the adult industry with exclusive interviews, set visits, event coverage, podcasts, breaking news updates and more. Capitalizing on the popularity of web 2.0 sites such as YouTube and MySpace, the site will eventually grow to encompass user-generated content and social networking.
"The AVN brand is well-positioned for growth as we harness the power of this new media sector by providing unprecedented access to the adult industry," said Mary Beth Barnett, director of AVN's Digital Media Department. "This is our initial roll-out. We want to dive into further development for the second phase of AVNLive.com to continue to meet the demands of the new TMZ-style media consumption."
According to Alexa.com, 30 of the 50 most visited sites on the web feature online video; five of those 50 are video sharing sites, among them YouPorn.com and RedTube.com. A January 2008 survey by research firm Burst Media found that 18-34-year-old are the most frequent viewers of online video content.
Internet research firm comScore Networks found that almost 75 percent of U.S. Internet users watched videos online in July 2007, up from 71.4 percent in March.
AVNLive is currently updated several times a week with a slate of content that includes Fresh Off the Bus interviews with new talent, movie trailers and a weekly wrap-up of adult industry news hosted by popular starlet Michelle Maylene.
Current features on the site include interviews with controversial 'Girls Gone Wild' mogul Joe Francis, and legendary adult actress Amber Lynn, and footage of Joanna Angel's Not Another Porn Movie release party.
Upcoming AVNLive features include an exclusive interview with Hustler publisher Larry Flynt, a visit to the recent Phoenix Forum and on-set coverage of major adult productions including the forthcoming Adam & Eve/Zero Tolerance blockbuster Roller Dollz and All Media Play's Not Bewitched XXX.
The site allows AVN to create added synergy with its advertisers, offering high-profile promotional opportunities for content producers.
"Viral marketing via YouTube and other online video sites has proven to be a highly effective tool for advertisers," said (whoever). "By giving our customers the chance to promote their products on AVNLive, we can help them boost sales and raise their company profiles. We believe the site will strengthen our relationships in the industry while exposing our brand to an even wider audience."
As the site continues to grow, AVN will use the hosted video clips to bring its news coverage to life, linking the videos to stories posted on the main site at AVN.com.
"We're excited about the potential of the online video medium and its impact on our news coverage," said whoever. "Keep an eye on AVNLive.com as we tap into the on-demand entertainment industry and its new creative advertising."
Watch AVN.com and AVNLive.com for further updates. Producers and talent wishing to get involved with AVNLive.com may contact (email address.)
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