Tuesday, April 08, 2008, 01.05 AM |
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Wendy's is in Malaysia, thanks to Berjaya
BERJAYA Corp Bhd has won the rights to open Wendy's outlets in Malaysia and it will invest some RM10 million to open 10 stores this year. Also present were Wendy's International Division senior vice president James Hartenstein and US Ambassador to Malaysia James Keith. Hartenstein considers Berjaya Corp an experienced partner as it has developed other franchise labels like coffee chain Starbucks, Kenny Rogers Roasters, Borders bookstore and 7-Eleven convenience store. Wendy's was founded in 1969 by Dave Thomas who named his restaurant after his daughter. There are now 6,600 outlets in 22 countries. Hartenstein highlighted how Wendy's differentiates itself from other American fast food chains. "Our burgers are square and that is because our founder Dave Thomas always say we don't cut corners. Quality is indeed our recipe," he said. |
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