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OliVita AS
PO.box 551
N-9256 Tromsø
Norway
Phone: + 47 464 33 000


 
Norsk sråk
December 21, 2007 OliVita AS signs a company agreement with Fiskeriforskning

OliVita AS and and Fiskeriforskning signed a company agreement the 21st of December 2007. The agreement was signed by CEO Ivan C. Burkow and Departement Director in OliVita AS, May Britt Manin.



December 13, 2007 - OliVita signs the first company agreement with the Ministry of Fishery and Coastal Affairs

OliVita AS has now extended its product range in the OliVita Store to include company agreements for joint deliverable of OliVita oil to employees that wish to participate in the arrangements. The first agreement was signed with the Ministry of Fisheries and Coastal Affairs, represented by Secretary general Jørn Krog (picture). The agreement was finalized on 13 December at a meeting were professor Bjarne Østetrud informed the employees of the Ministry on how OliVita counteract atherosclerosis leading to heart attack and stroke - the most common causes of death for women (56%) and men (43%) in Europe.




November 30, 2007 - OliVita Store is moved home to Tromsø

Anne Karin Brevig at Kjernekompetanse AS has in cooperation with the web company Zetta AS since July 2006 built OliVita Store to become a routine operation.

As a part of the establishment of OliVita‘s headquarter in Tromsø from August 2007, OliVita store has now been moved home to Tromsø. The picture show Anne Karin Brevig during the transfer of the responsibility for OliVita Store to May Britt Manin and Reidun Klykken Lie at OliVita AS.



November 27, 2007 - OliVita in fruit drink and yoghurt

Two groups of students at the Norwegian University of Life Science at Ås have, as a part of their education in product development, developed concepts and products with OliVita oil as an ingredient in fruit drink and yoghurt, supervised by Associated professor Elling Olav Rukke.

The project results were presented as "Fruit drinks for youths that have left home, including 15% price reduction for students" and "Liquid yoghurt for both children and adults". The presentations included both products with original taste and package and suggested commercial movies.

OliVita AS would like to thank the students Åsmund Bjertnæs, Gry Aletta Bjørlykke, Birte Enstad and Tonje Warholm, and Associated professor Elling Olav Rukke (picture), for inspiring suggestions on how to use OliVita oil as an ingredient in food.



November 15, 2007 - OliVita for sale at Life in Tromsø

OliVita will from 2008 be for sale in all food supplements shops in Norway. Life in Tromsø started to sell OliVita already from November 2007 in close cooperation with OliVita AS. In the period up to Christmas we will present OliVita at our own stand in the Life shops.

The picture shows Reidun Klykken Lie at OliVita working at our stand at a Life shop in Tromsø.

Call us at +47 464 33 000 if you would like to know when we will be present at our stand, or visit us at our office at Vestre gate 27/31 in Tromsø.




September 1, 2007 - Animation film about atherosclerosis

OliVita has in cooperation with Itogha AS developed and produced an animation movie showing the process of atherosclerosis. The film was produced in New York and will during the forthcoming winter be available on OliVitas webpage. Kine Hellebust, a Norwegian actress, did the Norwegian comments under the supervision of producer Kjell Eriksen at Videomaker. The picture show Kine Hellebust and OliVita‘s PR-director May Britt Main after finalizing the Norwegian comments.



August 20, 2007 - OliVita participated at Aqua Nor 2007 in Trondheim

OliVita AS participated August 14-17 at the Aqua Nor exhibition in Trondheim. May Britt Manin and Anne Karin Brevig represented OliVita on our stand. A lot of participants and visitor showed great interest for OliVita, and several hundred taste samples and brochures were distributed.

Among the interested visitors were the Secretary General of the Norwegian Ministry of Fisheries and Coastal affairs Jørn Krog and former MP Rita Tveiten, who were briefed about OliVita by professor Edel Elvevoll (picture).

The fisherman Arne Fagerheim claim that he has improved his life conditions after he started to consume OliVita.
He had to do a hearth surgery 2 years ago, and gives credit to OliVita that he was able to get back to work as a fisherman in Egersund already 6 months after the surgery. If I become 70 years old, I will take OliVita as my second surname, Arne told director May Britt Manin at OliVita AS.



August 1, 2007 - SNN Invest AS become an active owner in OliVita AS

During the summer SNN Invest AS has acquired 16,15% of the shares in OliVita AS, and has become the 4th largest owner. SNN Invest AS wish to use their competence actively in the development of OliVita. On an extraordinary shareholder meeting in Tromsø on 27th July the Managing director Kari Riddervoll at SNN Invest AS was elected as a member of the board of OliVita. She will substitute Edel Elvevoll who leave the board according to her own wishes. Edel Elvevoll will contribute to the development of OliVitas international "Scientific advisory board".



July 1, 2007 - Reidun Klykken Lie is the second OliVita emplyee in Tromsø

Reidun Klykken Lie is employed as a project manager at OliVita with special responsibility for quality, product development and sales.

She has a Master in Fisheries from the Norwegian Institute of Fishery, University of Tromsø. She has also experience from PR, seminar and conference activities.

Reidun will start to work for OliVita in September.



July 1, 2007 - May Britt Manin is the first OliVita employee in Tromsø

May Britt Manin is employed as a director with responsibility for PR- and society contact. She will also be the administrative responsible at the OliVita office in Tromsø.

May Britt Manin has long experience from the Norwegian Fishing Industry, a large contact net and extensive experience from development projects and PR.



July 1, 2007 - OliVita move into new office in Tromsø

OliVita has hired a 75 square metre office in Vestre gate 27-31 in the centre of Tromsø. The office will be staffed during August - September.
OliVita‘s lokaler i Tromsø




May 31, 2007 - ARCTICMED - OliVita‘s first EU-proposal

OliVita has submitted its first EU-application seeking support to transfer know-how from research to industrial capabilities through the Marie Curie Industry-Academia Partnerships and Pathways. The application was developed in cooperation with the Itogha-group, Universities of Tromsø and Milano, research institutes from Finland and Spania, and the European Association for Food Safety, Belgium. The project will strengthen the development of the OliVita organisation in Tromsø.



May 10, 2007 - Seafood is recommended...

OliVita‘s slogan "One heart - one life - If you are concerned about your heart, you should consume seafood. If you need an alternative, OliVita is the right choice" gets support from a recent publication in The American Journal of Cardiology writing:

"In conclusion, these findings provide evidence that associations observed in studies suggesting a benefit of fish or long chain omega-3 fatty acids may be due to a convergence of greater fish intakes with an overall healthier dietary pattern rather than with a specific effect of long chain omega-3 fatty acids".

If you eat fish you get all the omega-3, antioxidants, vitamins, minerals and other trace materials you need in one package. If you consume plain omega-3 products, you will not get the same benefit.

Read the article:
Cundiff et. al. 2007. Relation of Omeg-3 Fatty Acids Intake to Other Dietary Factors Known to Reduce Coronary Heart Disease Risk




May 8, 2007 - Launche of Itogha America‘s web site

The Itogha America‘s web site was launched today with a web shop selling OIL4LIFE, the international brand of the Norwegian OliVita blend. OIL4LIFE is developed according to OliVita‘s formula and concept, but contains pharmaceutical cod liver oil instead of seal oil. OIL4LIFE also contains both vitamin A, vitamin D and vitamin E. OIL4LIFE has a balanced level of long chain omega-3 and antioxidants from special selected olive that efficiently substitute antioxidants lost during the refining process.



May 4, 2007 - OliVita on the way to Russia

OliVita and Fortuna Oils, OliVita‘s producer and supplier of marine oils, have signed an agreement to launche OliVita in the russian food supplements market. It is a time consuming process to register and certify a new health product in Russia. OliVita is hopeful that the registration process can be completed this year.



April 20, 2007 in Lofotposten - Sealoil becomes popular

Due to OliVita‘s participation at LofotFishing 2007 the local newspaper Lofotposten wrote in an article; "After some years of testing seal oil is becoming popular as a health product. OliVita has a special focus towards Lofoten, the area which has been of prime importance regarding traditional processing of marine animals". This was stated by one of the senior representative of the Norwegian fisheries May Britt Manin, who represented OliVita together with Anne Karin Brevig at the stand.

Read the whole article in Norwegian:
20. april 2007 - Lofotposten skriver om OliVita




April 20, 2007 - Successful opening of LofotFishing 2007

The exhibition director Arne Walter Mørch was very pleased with the numbers of visitors at the first day of the 5th LofotFishing exhibition. Already at 18.30 hour had more than 700 persons visited the exhibition. OliVita AS was among the 250 companies present, with May Britt Manin (photo: www.lofoten.com) and Anne Karin Brevig on the stand. OliVita attracted a lot of interest, and more than 400 persons tasted the oil on the opening day.



April 10, 2007 - OliVita will participate at LOFOTFISHING 2007 in Kabelvåg

OliVita will in the year 2007 have a special focus directed towards North-Norway and the costal population. In line with this strategy OliVita has decided to participate with a stand at the exhibition LOFOTFISHING 2007, 20-22 April in Kabelvåg. You will find the OliVita stand at Fiskerigata 4 in the main exhibition hall, where you may taste OliVita while you receive proper information’s about the heart health benefits of the oil.

One heart - one life
If you are concerned about your heart, you should consume seafood. If you need an alternative, OliVita is the right choice. OliVita may also be used in combination with seafood, according to the chefs in Arktisk Meny.



March 29, 2007 - OliVita and Oil4life on display in Tromsø

A permanent display of national- and international brands based on competence developed at the University of Tromsø has been set up at Linken Science Park in Tromsø. Both OliVita and Oil4life products are displayed with brochures and other information materials.



March 13, 2007 - Arktisk Meny develop the OliVita taste

NHO Travel‘s North-Norway project "Arktisk Meny" has in cooperation with OliVita developed several new tastes that may enhance the use of OliVita in cooking. The results were presented at a pres conference in Tromsø through a variety of tasty foods. Both local television, radio and newspapers were present. OliVita will develop a food recipe booklet, which will be distributed too our customers.

Nordlys - OliVita til Kina - 16.03.2007 Tromsø - Arktisk smak 14.03.2007 Norsk fiskeoppdrett AS-Kyst.no - Produktutvikling på høgt nivå 16.03.2007




March 12, 2007 - OliVita on the way to China

Itogha China, Room 1115, 885 Remin Road, Shanghai 200010, China


















OliVita‘s partner Itogha AS has established Itogha China in Shanghai managed by Fiona Yin. The aim is to launch Oil4life in the Chinese food supplements market. It is a time consuming process to register and certify a new health product in China. The Oil4life process has started, and OliVita is hopeful that the registration process can be completed this year.



February 23, 2007 - OliVita take one step forward in the value chain

The board of OliVita has decided to change sales strategy from bulk to ready to use consumer products. The decision was taken to protect the integrity of the OliVita brand guarantying the OliVita qualities.



February 19, 2007 in National Geographics - As heart disease reaches epidemic proportions worldwide...

In the journal National Geographic nr 2, 19.2-11.3, 2007 you will find an article "Mending broken hearts - As heart disease reaches epidemic proportions worldwide....". The article and accompanying animations in the web version shows the development from a healthy heart to cardiovascular disease.




February 18, 2007 in Aftenposten - Fish eating mothers get brighter children

Eating more than 340 gram fatty fish a week, e.g. salmon, mackerel and herring, during pregnancy gives better developed communication- and social skills in 7 year old children, according to a new investigation published in The Lancet this week.



February 14, 2007 - New product design for OliVita?

OliVita has started a project in cooperation with student Nina Cecilie Göthe at Gjøvik College to further develop the OliVita design and to create a common identity for the OliVita products. Professor Per Farstad at Design Instituttet in Oslo guides the project.



February 5, 2007 - OliVita AS expand the horizen with the brand Oil4life.

OliVita AS and partner Itogha AS have signed a distribution contract with Farma Helse AS regarding sales and marketing of the brand Oil4life in Norway, Sweden and Denmark.



February 2, 2007 - Fish better than ever.

The OliVita professor‘s and co-workers at the Universities of Tromsø are stating in a recent newsletter "Seafood the last 20-30 years has become a winner among nutritional experts and many consumers. The EU market for functional foods of 20 billion NOK is increasing at a rate of 15-20% annually".
Nyhetsbrev fra Norges Fiskerihøgskole/Universitetet i Tromsø




January 4, 2007 - OliVita opens "Consumer contacts"

We would like to hear your views and experiences with OliVita oil. If you want to cheer your experiences click "Contacts" and send us an email regarding health effects or the product. OliVita will contact you directly prior to publication on the home page. Views published on the web will be honoured with 1 bottle of OliVita Oil or 1 box of OliVita capsules by your choice.



January 1, 2007 - Fish is better than cod liver oil

The December edition of the international journal "Lipids" has an article, "Enhanced Incorporation of n-3 Fatty Acids from Fish Compared with Fish Oils", produced by the OliVita professor‘s Edel Elvevoll, Bjarne Østerud and co-workers at the University of Tromsø, Norway.

The scientists conclude that eating fish is more efficient than drinking cod liver oil to absorb in the blood the essential long chain omega-3 fatty acids EPA and DHA.



December 19, 2006 - OIL4LIFE is approaching the market

The first OIL4LIFE products were produced today and sent to potential customers in Italy, Germany, Hungary og USA. OIL4LIFE is the international brand of the Norwegian OliVita blend. The OliVita blend and concept is patented and documented through different clinical studies on 1200 subjects. The studies, started in 1986 at Tromsø University in Norway, are still being performed. The formula and concepts of OliVita is used when designing OIL4LIFE, which also contains vitamin A, vitamin D and vitamin E.

OIL4LIFE differs from the Norwegian OliVita blend as marine seal oil is replaced by pharmaceutical cod liver oil. The concept of a balanced intake of antioxidants, from superior olives, and long chain omega 3 fatty acids is retained. This replaces efficiently the antioxidants removed in the refining procedures.



December 4, 2006 - The OliVita professors are candidates to become "Name of the year in north-Norway"

Click here to vote - write the following in your e-mail:
1) Content: Årets nordlending
2) My vote goes to: Edel Elvevoll/Bjarne Østerud
3) Your name, address and phone number (your vote makes you a candidate to receive 5000 NOK from the newspaper Nordlys)

The newspapers in OliVita‘s hometown Tromsø had a thorough covering of the event when the OliVita professors Edel O. Elvevoll and Bjarne Østerud were chosen as ”Name of the year in Norwegian fisheries and aquaculture - 2006”.
Årets navn - Dagbladet Tromsø




November 28, 2006 - The OliVita professors Edel O. Elvevoll and Bjarne Østerud were chosen as ”Name of the year in Norwegian fisheries and aquaculture - 2006”.

The OliVita professors Edel O. Elvevoll and Bjarne Østerud at the University of Tromsø were chosen as ”Name of the year in Norwegian fisheries and aquaculture 2006". The jury stated that the winners were persons that were visible in the media within an area of great importance for the future of Norwegian fisheries. The winners represent a picture of what the future might bring. The value of fish is not only in the fillet, but also as much in other parts of the fish. This years award is a contribute to those who is doing the important science that is building the foundation for the future fisheries and aquaculture. The many years of close research collaboration between seafood and medicine has also resulted in the development of OliVita - Oil4life.
Read more in Fiskaren, NRK, Dagbladet Tromsø, Nordlys and Kysten.no



November 22, 2006 - Sparebank 1‘s Arenabilag writes about OliVita Fullkorn - Cooperation makes success

Public research provides private health benefits.
It took 15 years for the 2 professors at the University of Tromsø to develop and document OliVita oil that prevent cardiovascular diseases. After 1 year on the market the oil is now on its way to the nation via slices of bread. The history about OliVita is a story of a happy marriage between public research and private industry. Read more in the enclosed Arenabilaget, page 4.
Sparebank 1 - Arenabilaget




November 21, 2006 - OliVita Food Supplement is launched in the OliVita shop

OliVita has started to produce food supplements under its own brand. OliVita Oil and OliVita Capsule may now be purchased both in individual sales and as subscription in the Norwegian OliVita Shop in the left column. OliMar will no longer be a part of the assortment.

It is also possible for individuals to convey OliVita Subscription to friends and other interested parties through the Norwegian OliVita Shop in the left column. Each convey will be rewarded by 2 free bottles of OliVita Oil or 2 free boxes of OliVita Capsule of your choice. Remember to fill in the line ”Conveyed by” in the purchasing routine.



November 17, 2006 - Successful Sunkost seminar at Finnsnes

OliMar on the top 10 selling list.
Friday afternoon the OliVita research was presented by professor Bjarne Østerud for 60 participants at a seminar arranged by the food supplements store Sunkost at Finnsnes. After the presentation professor Østerud answered questions for almost one hour, while Sunkost sold 41 bottles of OliMar to the 60 participants. OliMar has from the very start in May 2006 been on our top 10 selling list, says the proud owner of the Sunkost store at Finnsnes.



November 10, 2006 - Fiskaren announce the candidates for ”Name of the year in Norwegian seafood - 2006”.

The OliVita professors Edel O. Elvevoll and Bjarne Østerud are among the candidates for the 2006 award.
The Norwegian newspaper Fiskaren today announced that the two professors at Tromsø University have been doing research linked to the development of marine oils as a heart health ingredient. After fifteen years of research they launched this year a second-generation omega3-product ”OliVita/Oil4life” developed from marine oil and olive oil. Edel Elvevoll is a former Director of research at the Norwegian Institute of Fishery Research. She is also a member of many national and international boards. Bjarne Østerud has a background of thirty years of research on blood coagulation. This year he received H.M. The Norwegian King’s Distinguished Award in gold for his research.

OliVita AS states that 15 ml of OliVita/Oil4life, when eaten on a daily basis, can reduce the risk of developing atherosclerosis and stroke.

Click on "Name of the year 2006" and give your vote to the OliVita professors.



November 8, 2006 - NHO Travel writes about OliVita

Six chefs at Arctic Menu develop new tastes for OliVita oil.
NHO Travel‘s project in North-Norway "Arctic Menu" has on a request from OliVita started to develop new taste variants of the hearth health OliVita oil, developed from marine oil and olive oil. The goal is to develop new tastes to promote the oil as food oil and gourmet oil.
NHO Reiseliv - Nyhetsbrev nr. 16 2006




October 27, 2006 - dinbaker.no writes about OliVita Whole grain

Heart health bread from Tromsø Bakeri
This autumn Tromsø Bakeri launched a bread with documented health benefits. The bread contain OliVita oil which, when eaten on a daily basis, can reduce the risk of developing atherosclerosis and stroke.



October 27, 2006 - Bakeri.net writes about OliVita Whole grain

Bread with marine oil launched
For the first time the marine OliVita oil is used in food. OliVita has in cooperation with Tromsø Bakeri and Fiskeriforskning (fish research institute) developed a new bread. The new bread "OliVita Whole grain" is already for sale in Tomsø. In February the bread may be purchased nationally, promise CEO Ola Eide.




October 18, 2006 - The trade publication FK writes about OliVita Whole grain

Marine oil in the bread
For the first time, marine OliVita oil is used in food. OliVita has in cooperation with Tromsø Bakery and Fiskeriforskning (fish research) developed a new bread. CEO Ola Eide calls this the second generation health food for the heart. Daily consumption does not only contribute to reduce cholesterol levels, but it also prevents Atherosclerosis.
Handelsbladet FK 18. oktober 2006 - Selolje i brødet




October 18, 2006 - NorInnova writes about OliVita Whole grain

OliVita AS launches whole grain bread with omega-3
Tromsø based company OliVita AS, which was established in 2002 with contribution from NorInnova, did on October 13th its second product launch. This time in cooperation with Tromsø Bakery and Fiskeriforskning (fish research institute). Together they have developed a wholegrain bread made with OliVita oil.




October 16, 2006 - Tromsø Bakery advertises for OliVita Whole grain

Tromsø Bakery follows the launch of OliVita Whole grain with ads in the local press, such as the newspaper Nordlys.
Tromsø Bakeri annonserere i Nordlys 16. oktober 2006




Tromsø October 16, 2006 - Bread with marine oil is launched.

For the first time, marine OliVita oil is used in food. OliVita has in cooperation with Tromsø Bakery and Fiskeriforskning (fish research institute) developed a new bread. This new bread, OliVita Whole grain, is already sold in Tromsø.
- In February, the bread is available all across Norway, is Ola Eide in OliVita`s promise.

After 20 years of research, Norwegian researchers at The University of Tromsø have developed an oil which when consumed daily reduces the risk of atherosclerosis cardiovascular disease and strokes. Long chained omega-3 from marine oil and antioxidants from olives was the solution. And OliVita the obvious name of the product.

People will not have to eat capsules, but instead have a slice of bread. One slice equals one capsule, says CEO Ola Eide in OliVita.

OliVita is also sold in liquid form, making the oil possible to use in your own coocking. OliVita is sold in health food stores under the name OliMar, but can also be ordered directly on the Internet from OliVita at www.olivita.com



October 16, 2006 - Kyst.no writes about OliVita Whole grain

Marine oil in bread
On Saturday, the first shipment of bread with marine OliVita oil were in the stores across Tromsø. The new whole grain bread contains 3 to 4 times more omega-3 than it does omega-6 fatty acids in a combination with added antioxidants from olives.




October 14, 2006 - Nordlys writes about OliVita Whole grain.

Thinks super bread will "sell in the goodness"
Today, the first bread with marine OliVita oil is available in the stores – a super bread which may make you healthier.
Nordlys 21. oktober 2006 - Tror superbrød blir "sel-følge"




September 25, 2006 - Matindustrien writes about OliVita

OliVita oil provides both health and jobs
15 years of hard work, combined with a salesman´s cunning and competence, have provided OliVita oil with a new commercial future.
Matindustrien, Utgave 9, september 2006 - Gir sunnhet og arbeidsplasser




September 20, 2006 - NorInnova writes about OliVita

Together we create results!
This was the slogan which is meant to illustrate the cooperation between numerous institutions and companies from the R&D environment in Tromsø under the "FRAMPÅ06" conference in Trondheim. In the break, the participants were served OliVita oil and OliVita Whole grain – a bread developed by Tromsø Bakery and OliVita. In addition Olivia Tapas were served – made from marine meat and developed by the cooks at Arktisk Meny (Arctic Menu).



September 15, 2006 - OliVta participates in Marifunc

OliVita participates in the Nordic Functional Foods project MARIFUNC, which is coordinated by Fiskeriforskning (fish research institute) in Tromsø. The project, which is to last until 12.31.2008, has defined its goal as "To strengthen the marine based food industry in the Nordic countries in the development of innovative marine functional food ingredients taking into account consumer needs and attitudes".
Marifunc - gruppebilde Marifunc - arbeidsgruppe SME Marifunc - plenumsmøte




September 13, 2006 - The omega-3 level is maintained throughout the baking process

OliVita has in cooperation with Tromsø Bakeri and Fiskeriforskning (fish research institute) developed a baking process which doesn´t deteriorate the crucial omega-3 fatty acids. New research at Fiskeriforskning confirms that the omega-3 level is maintained throughout the baking process! This baking process will be used by Tromsø Bakeri in the production of this new and tasty bread with maritime ingredients.



September 11, 2006 - OliVita participates in FRAMPÅ 06

September 11 – 12, OliVita participated with their own stand at the conference FRAMPÅ 06 - the meeting place for regional innovation in Trondheim. OliVita oil, Olivita Whole grain developed by Tromsø Bakeri, and OliVita tapas developed by the cooks at Arktisk Meny (Arctic Menu) were served. At the conference, OliVita represented regional innovation in Tromsø under the title Bread to the people, network to business - Tromsø Bakeri wanted to develop a new and healthy bread product for the region´s population. OliVita has developed an oil which greatly surpasses omega 3. A chain of events, and a solid network connected with the ARENA project Bioklynge Nord brought the two companies together.
Frampå 06 - OliVita‘s stand Frampå 06 - Vidar Wiik fra Tromsø Bakeri stiller ut brød.




August 29, 2006 - OliVita´s new development project meets approval by SkatteFUNN

August 16, 2006, OliVita applied SkatteFunn (governmental funding program) for approval of the project "Product and process development of baked goods". The application was approved based on the project being defined as pre competent development in accordance with chapter 14.5 in the guidelines for governmental funding established by EFTAs surveillance authority.



August 8, 2006 - OliVita AS participates at Nor-Fishing 2006

OliVita AS participated with their own stand at Nor-Fishing 2006 in Trondheim August 7 – 11, 2006. The interest in OliVita´s stand was considerable, and the product received positive mentioning in both the fair´s official newsletter and on NRK radio (Norway´s largest radio station).
OliVita stand i Trondheim 8. august 2006




July 10th 2006 - Seafood International writes about OliVita

OliVita‘s new health oil
Norwegian company OliVita AS has launched its first OliVita product - ruis OliMar, a mixture of marine oil and olive oil, to promote human health, writes Tom Wray.
OliVita‘s new health oil




June 28, 2006 - OliVita participates at "The 52nd SSC Conference of the International Society on Thrombosis and Haemostasis."

OliVita AS participated as bronze sponsor and exhibitor with own stand at "The 52nd SSC Conference of the International Society on Thrombosis and Haemostasis” in Oslo on June 28 – July 1, 2006. The conference gathered more than 1200 international scientists to discuss the latest news in cardiovascular diseases research.
OliVita stand i Oslo 28. juni 2006 - 2 OliVita stand i Oslo 28. juni 2006 - 1




June 20, 2006 - OliVita has signed a PR and communication agreement with the communication agency 2veis.

OliVita has signed a PR and communication agreement with the communication agency 2veis 2veis will contribute with internal and external communication. OliVita will be in great need of communication and PR in connection with the launch of OliVita in both Norway and internationally. OliVita is thusly grateful for this professional assistance.



June 19, 2006 - Fortuna Oils AS opens new production plant

Fortuna Oils AS opened on june 19 a new production plant in Kristiansund for refining marine oils from sea mammals. Fortuna Oils AS produces OliVita oil in bulk and is a major share holder in OliVita AS.
Adm. dir Knut A. Nygaard ønske velkommen Styreformann Per H. Hamnes i kontrollrommet




June 11, 2006 - OliVita AS participates at ”The 1st SAFE Consortium International Congress on Food Safety”.

OliVita AS participated as bronze zponsor and exhibitor with own stand at ”The 1st SAFE Consortium International Congress on Food Safety” in Budapest June 11 – 14, 2006. The conference gathered more than 300 international participants from universities and authorities to discuss the latest news in nutrition and food safety.
OliVitas stand i Budapest - 11. juni 2006




June 8, 2006 - Dagbladet Tromsø writes about OliVita

“Health in every crumb”
Within one month, Vidar Wiik expects that he with help from Ola Eide will be able to offer the ultimate health bread.
Dagbladet Tromsø 8. juni 2006 - Helse i hver smule




May 31, 2006 - Fiskaren/Dagens Næringsliv writes about OliVita

“A drop of sunshine… and OliVita"
The market for omega-3 is exploding and is about to overrun cod liver oil. Two professors from Tromsø are behind the lates product based on marine oil and olive oil.
Fiskaren/Dagens Næringsliv 31. mai 2006 - Et drypp av sol ... og sel




May 30, 2006 - OliVita participates at ”The 3rd open SEAFOODplus Conference”.

OliVita participated as exhibitor with own stand at ”The 3rd open SEAFOODplus Conference” in Tromsø May 30 – 31, 2006. The conference gathered more than 200 international participants from research and industry to discuss the latest news in seafood and nutrition.
OliVita stand i Tromsø 30. mai 2006 - 1 OliVita stand i Tromsø 30. mai 2006 - 2




May 15, 2006 - OliVita receives support in complaint to SkatteFunn

OliVita applied on December 22, 2005 for approval of the project “Product development, testing and demonstrations of OliVita oils in the consumer and ingredients market”. After a complaint, the application was approved based on that “The project is defined as pre competent development in accordance with chapter 14.5 in the guidelines for governmental funding established by EFTAs surveillance authority.”



May 5, 2006 - Fiskeribladet writes about OliVita

“Super oil from marine and olives”
Norwegian scientists claims they have found something bigger than omega-3. A mix of marine oil and olive oil has been tested by 1200 trial persons. The result was an oil with the best from both the Eskimo diet and the Mediterranean diet, says CEO of OliVita, Ola Eide.

Fiskeribladet 5. mai 2006 - Superolje av sel og oliven




May 2, 2006 - Nordlys writes about OliVita

“Super oil from Tromsø – Better than omega-3”
1200 trial persons have been used in the development of OilVita – a mix of marine oil and cold pressed olive oil. The products, OliMar, is about to be launched in all health food stores in the country.
Nordlys 2. mai 2006 - Superoljen




April 30, 2006 - Aftenposten writes about OliVita

“Birth aid for researchers”
Two professors in Tromsø became entrepreneurs against their will. In order to continue the research, they had to commercialize the product.
Happier as small
Good ideas are often neglected in large companies. You have to go ahead at full steam in order to succeed, claims Ola Eide.

Aftenposten 30. april 2006 - Fødselshjelper for forskere Aftenposten 30. april 2006 - Lykkeligere som liten




April 28, 2006 - OliVita to participate at ”The 3rd open SEAFOODplus Conference”.

OliVita has decided to participate at ”The 3rd open SEAFOODplus Conference” which gathers more than 200 international participants from research and industry in Tromsø Mai 30 – 31, 2006 to discuss the latest news in seafood and nutrition. OliVita will have its own stand at the conference.



April 27, 2006 - Fram Foods and Hoyer Industrier become co owners in OliVita AS

Through a share issue in April 2006 Fram Foods hf and Hoyer Industrier AS became co owners of OliVita AS. These companies provide OliVita with sales and marketing competence in the consumer goods market nationally, Nordic and internationally. The largest share holder in Gram Foods is Fram (key personnel) and Bakkavør.



April 27, 2006 - Maricom becomes co owner in OliVita AS

Through a share issue in April 2006, Maricom became co owner of OliVita AS. Maricom provides OliVita communication competence and networks within the fishing trade and administration.



April 26, 2006 - Fortuna Oils AS increases its ownership in OliVita AS

Through a share issue in April 2006, Fortuna Oils AS (a 100% owned subsidiary of GC Rieber) increased its ownership in OliVita AS. Fortuna Oils AS provides OliVita with marine raw material and production competence.



April 25th 2006 - The first OliVita product is launched in Norway.

The first OliVita product —ruis OliMar— is on its way to food supplement shops. ruis OliMar will be launched in shops connected to the Norwegian food supplement chains Sunkost, Life, and Naturlivis during May 2006 by the Norwegian company Naturkost S. Rui AS.



April 18th 2006 - OliVita AS will participate at ”The 1st SAFE Consortium International Congress on Food Safety”.

OliVita AS has decided to promote the company and its products by a bronze sponsorship of ”The 1st SAFE Consortium International Congress on Food Safety”. This Conference will gather over 500 international participants from universities, government and industry in Budapest 11 - 14 June 2006 to discuss the latest in research on food safety, nutrition and food for life. OliVita AS will have a display featuring its products at the Conference.



April 6th 2006 - OliVita AS will participate at "The 52nd SSC Conference of the International Society on Thrombosis and Haemostasis."

OliVita AS has decided to promote the company and its products by a bronze sponsorship of " The 52nd SSC Conference of the International Society on Thrombosis and Haemostasis ". This Conference will gather over 1100 international researchers in Oslo 28 June - 1 July 2006 to discuss the latest in research on cardiovascular disease. OliVita AS will host a 6 sq meter educational display at this meeting.



March 31st 2006 - Professor Bjarne Østerud received H.M. The Norwegian King’s Distinguished Award in gold for his many years of research and teaching.

Professor Bjarne Østerud has dedicated his life‘s research studying the mechanism of how blood clots and, as important side projects, has studied how different food oils used either as a supplement to or as a component in a normal diet may counteract the development of cardiovascular disease, blood clots and other inflammation induced illnesses. After receiving the gold medal Professor Bjarne Østerud mentioned in his speech that a new product developed from his and his colleagues‘ research would soon be launched in the Norwegian market. Called OliVita - oil for life - the product has a unique, patented combination of components that helps protect the body against these diseases (uit.no/nyheter/tromsoflaket/2992).



March 24th 2006 - Omega-3 is not enough!

OliVita is a food supplement based on results from 9 clinical research studies with 1200 participants that took place between 1986 and 2004. The results from the 1986-1987 clinical trials reported in 1995 concluded that omega-3 is not enough.
These findings were bolstered by a report from a group of British scientists who looked into 89 studies reporting health benefits derived by consuming omega-3. They concluded that there was no strong evidence of health benefits to people who consumed omega-3.
The 2 articles containing these results may be downloaded from British Medical Journal; March 24th 2006: 1) Risks and benefits of omega 3 fats for mortality, cardiovascular disease and cancer: a systematic review (bmj.bmjjournals.com/cgi/content/abstract/bmj.38755.366331.2Fv1) and 2) Oily fish and omega 3 fat supplements (bmj.bmjjournals.com/cgi/rapidpdf/bmj.38798.680185.47v1?hrss=1)



March 20, 2006 - OliVita register a new domain

OliVita AS has registered the domain vitaoil.no with assistance from Zetta AS.



March 15, 2006 - OliVita launch its new web page

OliVita AS decided on February 1st 2006 to change its strategy from limited openness to full openness concerning its product and company development. A part of this strategy is to develop a new web page in cooperation with Zetta AS, at the web address www.olivita.com. The web page will be OliVita As official medium towards media and consumers who are looking for inside information’s, but also for potential future partners. As a part of this operation all OliVita‘s domains are transferred to Zetta AS.



March 9, 2006 - Project support from Troms Community

Troms Community has decided to grant NOK 460.000 in support to the project "Product and process development - bakery goods". The project is a cooperation between OliVita AS and Tromsø bakeri AS, with knowledge support from Fiskeriforskning and the University of Tromsø. The technical goal of the project is development, documentation and full scale production of bakery goods with OliVita, which has a potential for a national launch.



March 6th 2006 - The first production of VitaOil

The first tons of VitaOil are produced on March 6th 2006 at the Fortuna Oils plant in Kristiansund, Norway.



January 24th 2006 - Extra virgin olive oil - partner agreement

OliVita AS CEO Ola Eide and board member Knut A. Nygaard established on January 24th 2006 a partner agreement with a world leading producer of extra virgin olive oil.



January 19, 2006 - OliVita send a complain for the project rejection in SkatteFunn

OliVita send a complain for the rejection by SkatteFunn of the projetc "Product development, testing and demonstration of OliVita oil in consumer and ingredient markets".



January 5, 2006 - Rejection on application of approval of R&D-project in SkatteFUNN

OliVita applied December 22, 2005 SkatteFunn of approval for the project "Product development, testing and demonstration of OliVita oil in consumer and ingredient markets". The application was rejected due to: "The project appears to be just a regular product development project with no scientific challenges".



January 1st 2006 - Naturkost S. Rui AS become a shareholder in OliVita AS

Naturkost S. Rui AS became a shareholder in OliVita AS in January 2006. Naturkost S. Rui will provide OliVita with sales expertise in the food supplements market both nationally and internationally. OliVita will be introduced through the company Itogha AS in Germany, Italy, Austria, Switzerland, Holland, Belgium, France, Great Britain, Spain, USA, and Canada. The first agreement with an Italian Pharmacy chain has been established.



September 22, 2005 - OliVita AS recieve Norwegain patent protection

With help from Zacco AS has OliVita AS applied and recieved patent protection for OliVita oil.



April 1st 2005 - Fortuna Oils AS becomes a shareholder in OliVita AS

In April 2005 Fortuna Oils AS (a 100% daughter company of GCRieber) became a shareholder in OliVita AS. Fortuna Oils provides OliVita with marine oils and production expertise.



June 14, 2004 - OliVita makes its first share issue

OliVita AS made its first share issu towards the present shareholders to be able to pay its bills. The number of shares were increased from 100 til 116.



February 1, 2004 - OliVita register domains

OliVita AS has registered the domains olivita.no, olivita.com and olivita.biz.



December 23, 2003 - The OliVita logo- and brand is registered by the Norwegain Patent Authority

The OliVita logo- and brand was developed by Evelyn Grafisk design.
Olivita AS has developed the brand “OliVita – for your health”. The brand has received patent protection from the Norwegian Patent Agency and was registered on December 23rd 2003 under product and service class no. 5 for Pharmaceutic and Veterinary products; food stuff for infants, 29: Animal food stuffs prepared for consumption or conservation, 30: Vegetable food stuffs prepared for consumption or conservation, 31: Food stuffs for animals and fish, 32: Non-alcoholic drinks, 41: Training activity, 42: Scientific and technological services, research and development related purposes, industrial analysis and research and 44: Medicinal analysis related to the treatment of humans.



February 20th 2003 - OliVita launches its first brochure

OliVita is seeking partners who are interested in... developing tasty foods that can improve health.
Through partnerships OliVita AS aims to offer tasty foods which, when eaten on a daily basis, can reduce the risk of developing atherosclerosis and stroke.
The first OliVita brochure




December 16, 2002 - Project support from the NT-programme

The innovation and technology programme for North-Norway (NT-programme) grant OliVita AS NOK 275.000 (50%) in support to the project "Development of a food oil". The project forms the foundation for a first generation businessplan, maketingplan and consumer consepts and propose also potential national- and international partners for OliVita AS.



November 19, 2002 - OliVita AS is established

OliVita AS was registered in the Brønnøysund files with NorInnova AS, Kjernekompetanse AS, Bjarne Østerud og Edel Elvevoll as owners.