Wed 23 Apr 2008



Tuesday 18 March 2008

Apple has revealed plans to target business customers by announcing its 2.0 software update for the iPhone, which will include push email and calendar capabilities, along with other features.

Apple set itself a target of 10 million iPhone sales by the end of the year. The upgrade, officially available from June, will help it compete with other smartphones in the business market by allowing third party companies to develop software for the device and sell it through an Apple Store application.

A beta version of 2.0, which will also be available for the iPod touch, is now available for third-party developers to test their applications before the official summer launch.

The 2.0 software will provide new enterprise features such as support for Microsoft Exchange ActiveSync. This provides over-the-air push email, contacts and calendars and remote wipe, which deletes information if the phone is ever lost or stolen.

Apple marketing chief Phil Schiller said: “There are a lot of things enterprise customers have told us are holding back the iPhone. We are providing all of these in the next release of iPhone software.”

Apple’s chief executive officer Steve Jobs added: “We’re excited about creating a vibrant third party developer community with potential for thousands of native applications for both the iPhone and iPod touch.”

Other new features include the ability to view PowerPoint attachments in addition to Word and Excel, as well as the ability to mass delete and move email messages on the device.

The iPhone’s potential has been backed by venture capital group Kleiner Perkins Caufield and Byers, which has backed Google, Amazon and other internet companies. It has unveiled a $100 million fund dedicated to supporting companies that are working on software for the iPhone.

Third party applications will be available to download for both the iPhone and iPod touch with Apple earning $0.30 (15p) of every $1 (50p)on software sold through the service.

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