Home | Epic Hindi Language Series Mahabharat Launches Exclusively on Rogers OMNI Television Channels In Ontario and British Columbia
Epic Hindi Language Series Mahabharat Launches Exclusively on Rogers OMNI Television Channels In Ontario and British Columbia
For Immediate Release
TORONTO (August 9, 2005) – Mahabharat, one of the world’s greatest epics – and India’s most successful serial ever – will launch to local audiences exclusively on Rogers OMNI Television. OMNI.2 will premiere the series in Ontario on Sunday, September 4th at 5:30 p.m. ET. OMNI.BC will launch Mahabharat Sunday, Sept 11th at 5:30 PT to viewers in Vancouver, Victoria and the Fraser Valley.
The 94-part epic tale dramatically portrays the extraordinary adventures and spiritual journeys that gave rise to Indian culture and is based on the 100,000 verse poem by Himalayan mystic-philosopher Rishi Ved Vyasa -- known within India to be the fountain of all knowledge.
Three crucial chapters from Mahabharat that make-up the sacred text Gita (Bhagawad-Gita, “Song of the Lord”) have already been released to OMNI viewers. Last November, OMNI.2’s special Diwali presentation of Gita met with enthusiasm and similar response is anticipated for this fall’s broadcast of the series in-full.
“Rogers OMNI Television is proud to be the exclusive broadcaster for Mahabharat in Ontario and British Columbia; both provinces are ethnoculturally diverse and home to a significant Hindi language audience,” says Malcolm Dunlop, Vice President of Programming and Marketing. “Not only does Mahabharat hold tremendous historical significance for Hindi speaking viewers, its story is timeless and universal.”
When Mahabharat was first broadcast in India, it shattered television records by reaching 97.8% viewership. When it was broadcast in the United Kingdom on the BBC Mahabharat achieved audience figures of 5 million, unheard of for a subtitled series being aired in the afternoon.
In deference to the language of the classic text, Mahabharat was produced in Hindi with English subtitles.
Now celebrating its 25th year of diversity broadcasting, Rogers OMNI Television is a free over-the-air system owned by Rogers Communications under its Rogers Media: Television division. Through its operation of ethnic television stations OMNI.1 (CFMT) and OMNI.2, Rogers OMNI has significantly expanded the variety of languages, number of hours and choice of programming being offered for ethnocultural communities throughout Ontario – Canada’s most ethnically diverse province. Combined, the Rogers OMNI stations provide programming in more than 40 languages to ethnocultural groups encompassing close to 50 communities. With the launch of OMNI.2 in September 2002, ethnic programming on OMNI.1 (CFMT) now principally serves the local European, Latino and Caribbean communities, while OMNI.2’s programming reflects the local Pan Asian and African population. With the May 2005 licensing of OMNI.BC (formerly NOWtv), the diversity of programming offered by the Rogers OMNI stations now embraces religious/spiritual audiences on cable 10 in the Vancouver, Fraser Valley and Victoria areas.
Sandy Zwyer - Programme Information Coordinator, (416) 260-3590