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Simple Is Hard

Many otherwise well-conceived brands are diluted or lost through misguided efforts to be “more creative” or to “enhance” the promise of the brand, and thus stray from leadership’s point-on-the-horizon vision. Likewise, simplicity is often discounted, even though the simple and the obvious are the most effective concepts to communicate because they make the most sense to any audience.

This parody illustrates what happens when the power of simplicity is ignored in a misguided effort to enhance a brand.

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