The idea of putting up a broadsheet even when the local market was already deluged of broadsheets came from the Daily Tribune's top executive, Ms. Ninez Cacho Olivares, in November of 1999.

Ms. Olivares, a well-known personality in mass media, decided to establish her own daily after observing that the current crop of dailies had become too conventional and traditional, too sensational, boring in content, too interpretative and too biased in their reportage of the news. She found that they lacked a fresh approach in presenting the news and the whole package of information fare.

She made up her mind to come up with a kind of paper that would offer readers exactly the opposite: not interpretative, unbiased, exciting and fresh and contemporary in its presentations. She always wanted a serious newspaper that would be read by both the young and the old and she wanted a paper that would be known for its free, but responsible journalism.

Biases, she intended, are to be provided their space in the Commentary page, a forum for concerned parties to air their opinions, or sides to, current relevant political or social issues on.

The daily, Ms. Olivares also deemed, would also have a Lifestyle Section that would have more of a magazine format, full of varying themes, albeit non-conventional.

And there would be a strengthening of business stories, written in layman's terms, for easier understanding.

At the same time she also wanted the paper to be attractive and easy on the eye, for which she had to rely on professional and talented artists for its layout and overall appearance.

Within a span of two months, she set out on the quest to fulfill these objectives of hers and publish a trendsetter of a paper.

One by one, she sought people she had known in the newspaper industry; people she knew to be professionals and imbued with journalistic integrity; people on whom she could depend to come out with a newspaper of good quality everyday.

A majority of experienced personalities in the field of journalism composes the roster for the editorial department. The prominent men and women chosen to take charge of the editorial domain are all veterans in their field: Mr. Romulo Mariņas, News Editor; Ms. Gina Capili-Inciong, City Editor; Mr. Chito Lozada and Mr. Jake Martin, Deskmen and Mr. Caesarson Bismonte, Art Director.

Section chiefs are Mr. Emi Perez, Business Editor; Mr. Cris Martinez, Metro Editor; Mr. Aldrin Cardona, Sports Editor; Ms. Gina Rodriquez, Opinion Editor and Ms. Dinah Ventura, Lifestyle Editor.

Later, a few months on, additional personnel for the Editorial Department were needed and Deskmen Ms. Loretta Ann Paje and Ms. Ro-Charmaine Pidal were hired to fill in the slots and complete the fold.

The corporate side of the newspaper has been entrusted to be handled by its Vice President for Operations and Chief Finance Officer, Mr. Peter Olivares.

Ms. Olivares, meanwhile, holds the concurrent positions of President, Publisher and Editor in Chief of the paper. Acquiring the nucleus for the newsroom, the management then assembled other staffers who would form the backbone of the firm.

On February 1, 2000, The Tribune Publishing Co., Inc., officially began operating and came out with its maiden issue, which consisted of 24 pages of incisive reports, insightful opinions and colorful articles. The paper showcased its Life pages, which, at the outset had gotten the nod of approval of both the common readers and even the hard-to-satisfy critics.

In less than six months, it was evident that the Daily Tribune had attracted the attention of readers as indicated by its brisk daily sales and fast growing circulation. With a concept based on its slogan "Without fear or favor," the Tribune proved "unignorable" as it showed to have successfully caught the public's (and the public officials') eye.

By the sixth-month benchmark, it had become very apparent that the Tribune was continuing on its positive progress in tallying consistent growth in sales and as shown by the huge influx of mail sent by patrons for its Commentary section.

Following through with tremendous strides in the tough business of newspapering, it is clearly well on its way to becoming the next indispensable broadsheet in the near future.