Commodore 64 Orchestra

This year marks the 25th anniversary of the Commodore 64, the first computer my family owned/cussed at. The Computer History Museum in Mountain View is celebrating the anniversary today. Jack Tramiel, founder and CEO of Commodore, will be there, along with Apple co-founder Steve Wozniak and William C. Lowe, father of the IBM PC.

The Netherlands' C64 Orchestra plays music from the games. Their tunes'll be familiar to anyone who ever waited for the 64's damnable disc drives to load the game visuals.

Coke and There.com = who cares?

Off topic, but I'm flummoxed: Why is Louise Story covering Coke's advertising efforts in virtual world also-ran There.com? That's not much of a news peg, since advertisers have been making earnest and desultory efforts in virtual worlds for years now.

“It’s really bringing the offline world, where you’re drinking our products, and the online worlds together,” said Carol Kruse, vice president for global interactive marketing at the Coca-Cola Company. Because in the online world you can do exciting things, like...look at our products. Oh. Joy.

Strikes me as similar to those stories back in 2003/2004 about all the wacky things you could buy on eBay. Old news.

Our Shared Guitar Hero Future

Off Topic: The NYTimes' Rob Walker on one of my favorite video games, Guitar Hero III:

Guitar Hero offers a connection to all this, but departs from it in an obvious way: You’re not actually playing the guitar. No matter how good you may get at Guitar Hero, if you decide to take up the real instrument at some point, you’ll be starting from scratch. (The reverse is true as well: Slash, the guitarist of Guns N’ Roses and Velvet Revolver fame, recently confided to Conan O’Brien that while he enjoys Guitar Hero, and his actual playing is included in the new version, he stinks at it. “It’s two different animals,” he said.) This isn’t to say that Guitar Hero doesn’t require the steady acquisition of a measurable skill. It does. It’s just not a skill that involves creating music. But maybe that kid at Best Buy isn’t fantasizing about the end of the long and tedious road to attaining musical virtuosity and stardom; maybe, like the controllers of the various warriors and outlaws and strategists whose triumphs unfold in digitally created worlds, what he really wants to be is a great pretender.

Interesting. But I have no doubt whatsoever that during the next year we'll start seeing Guitar Hero enthusiasts start creating original scores via either an upcoming version of the game or some kind of hack/plug-in. The future of music is interactive gaming, bet on it.

And for those of you who doubt there's any skill involved in Guitar Hero, watch this video of an absurdly talented faux shredder.

Label Maker

Rcrdlbl
Nothing to do with online video -- unless you're a futurist musing on the future of TV/movies -- but very, very chill: RCRD LBL, the new ad-supported free download site from Engadget founder Peter Rojas, launched today. The WSJ has the exclusive with some good background information on the fetid music industry. Download options so far are pretty strong: Tracks from Cold War Kids, Battles, New Young Pony Club, many more.

The Superest

K02_old_schoolmate The Superest: Player 1 draws a character with a power. Player 2 then draws a character whose power cancels the power of that previous character. Repeat.

Duty as a journalist to read the paper?

Poynter's Roy Peter Clark writes "It is your duty as a journalist and a citizen to read the newspaper -- emphasis on paper, not pixels." Is there any irony in the fact that he's making the argument online? That I heard about the article through the online journalism listserv?

Here's the rub, Roy: No amount of guilt-induced personal/professional subsidizing will counteract this simple fact: Journalism's all about inviting people to the agora, and the online agora simply accommodates more people, and more efficiently. Embrace it.

Google Health

Does anybody else feel like <a href="http://blogoscoped.com/archive/2007-08-