“THE SSE WAS THE RIGHT PLACE AT THE RIGHT TIME FOR ME”
Adam joined SSE's programme working on the Ocean Estate in East London in 2003. Originally, he intended to provide sporting activities and other opportunities to young Somali and Bengalis though a project called Open Youth. As he learned more about his skills and interests, and his confidence grew, he decided to focus on media and communication, and founded Somali Eye Media.
Somali Eye Media is the only Somali Media organisation in London. It is an organisation dedicated to providing the Somali community in the UK with an independent media network through which numerous ideas, opinions and commentaries can be entertained.
One arm of its network is the magazine: ‘Somali Eye’. Published once every three months and printed in English and Somali we concentrate on a number of key themes such as health, education, and lifestyle issues. The organisation provides members of the Somali community with regular information on UK current affairs, financial, business, community, and entertainment. We also provide professional services to community developers / service providers and businesses.
Somali Voice Radio broadcasts from Sound Radio on 1503 AM/MW. Producing programmes and pieces in both English and Somali, Somali Voice aims to cover the principal areas that are covered in each issue of the magazine, but crucially the delivery and style is tailored to cater for our target audience: Somalis both young and old.
Somali Eye Media provides a unique opportunity to engage and influence “hard to reach” audiences and to promote services or information from within London and the UK. The organisation, under Adam's leadership, has a specific focus on youth and young families and provides information on a wide range of topics i.e. asylum/immigration, jobs, training and business.
Somali Eye Media is dedicated to promoting the welfare and culture of the Somali community in the United Kingdom and in particular:
To advance education amongst members of the Somali community living in the UK
To advance the education of the public in an understanding and appreciation of Somali culture
To promote activities that encourage people from Somali and other backgrounds to interact with one another