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What Is Behavioral Targeting?

The nitty gritty on how Web marketers
are targeting ads more precisely to their most coveted consumers.

BNET Launches in
UK and Australia

We took to the streets in London, Sydney, and San Francsico to find out how work life is different around the world.

An Airline Business That’s Booming

Business in the sky might be tough, but the view on the ground is downright optimistic. Here’s a look at who’s cashing in on ground handling.

Plot Your Growth Strategy: Go Global

Keep your business growing in
a slowdown: Make the leap overseas.
Here are 10 countries for
expansion — and why they’re
the places to be.

Why Your Mental RAM Can’t Cut It

Overwhelmed by to-do lists? BNET’s CC Holland looks at why mental disk-space errors are all too common.

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More BNET Articles & Advice

Management

What Is Forced Ranking?
Forced ranking is a controversial workforce management tool that uses intense yearly evaluations to identify a company's best and worst performing employees.
Tags: Forced Ranking, Performance Management, Human Resources, Workforce Management, Jennifer Alsever, Management, Performance, Workplace, Termination, Forced Distribution, Jack Welch, Dick Grote, Worker, General Electric Co., Employee, BNET Briefing
Office Designs for Optimizing Collaboration
The nature of work has changed considerably since the first cubicle was introduced in 1968. Today's workplaces need to be as adaptable and collaborative ...
Tags: Team, Cubicle, Employee, Collaboration, Microsoft Office, Microsoft Corp., Worker, Wall, Construction, Team Management, Management, Jane Hodges, Office Design, Office Architecture, Workspace, Design
Mastering the Art of Effective Decision Making
Two managers can be equally knowledgeable, yet one may be wildly successful while the other mediocre at best. What's the difference? The ability to ...
Tags: Tools & Techniques, BNET Staff, decisions, decision-making, leadership, management, Top 5
Running Effective Teams
Managing remote teams, developing employees, and dealing with turnover all require planning and coordination. Learn how to make your team more efficient in five ...
Tags: Team Management, Management, BNET Staff, team, Top 5
Mastering the Art of Motivation
What can you do to make sure employee enthusiasm doesn't drop off once your new hires fall into a daily routine? This collection of ...
Tags: Motivation, BNET Staff, leadership, management, motivation, Top 5

Strategy

What Is Behavioral Targeting?
Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers
Tags: Behavioral Targeting, Web Marketing, Cookies, IP Address, Advertising, Ad Networks, BNET Briefing, PepsiCo, TripAdvisor, Ford Motor Co., Procter & Gamble Co., Sony Corp., FAO Schwarz, Consumer, Web, Advertisement, Network, Web Site, Advertiser, Ad Network, Ad Network, Lori Deschene
What Is Crowdsourcing?
Despite the jargony name, crowdsourcing is a very real and important business idea. The basic idea is to tap into the collective intelligence of ...
Tags: Crowdsourcing, iStockphoto.com, Jennifer Alsever, Procter & Gamble Co., NetFlix Inc., E. I. Du Pont de Nemours & Co., Amazon.com Inc., Collective Wisdom, BNET Briefing, Software, Weak Spots Crowds
What Is Web 2.0?
Ask a dozen tech pundits to describe Web 2.0 and you're likely to get two dozen explanations as to what it is.
Tags: Web, Web 2.0, Channel Management, Internet, Marketing, Mike Wolcott, Technology, Enterprise Applications, Distribution, BNET Briefing
What Is Carbon Credit?
C02 emissions trading can help lower the environmental cost of doing business - if you know how to navigate the booming $60 billion market.
Tags: Emission, British Petroleum Co Plc, Offset, Carbon, Government, Strategy, Management, Jessica Stillman, Carbon Credits, Cap-and-Trade Scheme, Carbon Offsets, Emissions, BNET Briefing, Carbon Credit
What Is Private Equity?
The term private equity encompasses a range of techniques used to finance commercial ventures in ways that do not involve the use of publicly ...
Tags: Private Equity, Venture Capital, Investor, Investment, Business, BNET Briefing, Angel Investor, VC, Financial Services, Finance, Sue Troy

Work Life

Be a Better Leader, Have a Richer Life
Life's a zero-sum game, right? The more you strive to win in one dimension (e.g., your work), the more the other three dimensions (your ...
Tags: Leadership, Stewart D. Friedman, Harvard Business Review, In Brief, Self-Improvement, Time-Management, Goal-Setting, Productivity, Employee, Leader, Domain, Friedman, Management
Managing Oneself
We live in an age of unprecedented opportunity: If you've got ambition, drive, and smarts, you can rise to the top of your chosen ...
Tags: Strength, Reflective Best Self, Professional Development, Career, Peter F. Drucker, Harvard Business Review, In Brief, Productivity, Personal Productivity, Management, Self-Help
Do Your Commitments Match Your Convictions?
How many of us struggle harder every day to uphold obligations to our bosses, families, and communities--even as the quality of our lives erodes? ...
Tags: Commitment, Recruitment & Selection, Research & Development, Business Structures, Entrepreneurship, Human Resources, Workforce Management, Business Operations, Finance, Management, Harvard Business Review, In Brief, Donald N. Sull, Dominic Houlder, Professional Development, Productivity, Commitments
Ace Your Job Interview
Anxious about an upcoming meeting with a potential employer? Our top downloaded articles on job interview skills are here to help.
Tags: Job, Recruitment & Selection, Human Resources, Workforce Management, BNET Staff, career, hiring, interview, Top 5
How to Present Like Steve Jobs
Apple's CEO is the most charismatic pitchman in business today. Learn how to apply his secrets to your next presentation.
Tags: Steve Jobs, Phone, Product, Apple Inc., Presentation, Nothing, Telecom & Utilities, Carmine Gallo, Presentations, Apple, Fire Them Up, Crash Course

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