Cyn Digi 3/3/08 Print E-mail
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Cynopsis: DIGITAL
03/03/08

Good morning, it's Monday, March 3, 2008, and this is your first early morning digital briefing.

Intel launches a branding campaign today to be the "Intel Inside" multiplatform content devices. The Atom family of microprocessors is designed to power pocket-sized, internet-connected gadgets and low cost PCs expected to hit the market later this year. Early compatible prototypes include devices with touchscreens and slide-out keypads.
 
~ MULTIPLATFORM CONTENT NEWS ~
 
TVLand.com launches a user generated High School Reunion site today where users can upload photos, interact with old friends and share high school memories. The site, a digital component to a new original series premiering on Wednesday March 5 at 10 ET/PT, will hold weekly popularity contests and feature original minisodes taped by the cast of the linear High School Reunion.
 
Cartoon Network picked up the U.S. broadcast rights for Blue Dragon from VIZ Media, the Japanese animated series developed by Hironobu Sakaguchi (Final Fantasy,) based on the popular Xbox 360 console game.
 
MySpaceTV introduced its first HD video segment on the Trailer Park movie trailer site – an exclusive promo for Iron Man.
 
ESPN.com
will launch more web-exclusive video content this year and is considering adding long-form original video to its programming, according to Forbes.
 
Rainbow Media's HD animation channel Animania HD acquired the preschool series Bruno and The Banana Bunch from Paris-based distributor awol.  The 13-episode series, which is designed to inspire kids to explore and discover the world around them, will premiere on Saturday March 1 at 9am ET/PT.

Music Choice celebrates "Chicks Who Rule" on its On Demand network this month, women considered to be the ruling ladies of Rock, Pop and Hip-Hop. The list of featured artists includes Alicia Keys, Ashanti, Colbie Caillat, Kat DeLuna, Tiffany Evans, Jordin Sparks, Hayley Williams of Paramore, Juliette Lewis of Juliette and the Licks, and the Sick Puppies' Emma Anzai.

~ INNOVATORS & START-UPS ~
 
One of the hottest online casual games and Facebook apps, Scrabble knockoff Scrabulous, is drawing the ire of license owners Hasbro and Mattel as the game attracts over 700,000 players a day, according to The New York Times. The companies are being forced to tread softly so as not to offend the game's loyal fans. ("Save Scrabulous" groups are already forming online to defend it.) Meanwhile both RealNetworks and Electronic Arts are working on official online versions of the game.
 
Renowned online videographer Michael Agrusso, aka comic book figurine director ItsJustSomeRandomGuy, put together a trio of videos to help promote the New York Comic Con, taking place April 18-20 at the Jacob Javits Center in Manhattan.
 
~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~
 
Content Delivery Network Akamai won the latest battle of a long-standing war over patent infringement with rival Limelight Networks. A jury awarded Akamai $45.5 million in damages plus interest for copyright infringement of its online video delivery system. Akamai intends to ask the court to issue a permanent injunction prohibiting Limelight from continuing to sell infringing services.
 
NBC Universal
and the Motion Picture Association of America expressed concerns that Congress or the FCC does not hamper content distributor's ability to manage broadband video traffic when considering net neutrality legislation, according to Broadcasting and Cable. Both groups argued ISPs should be allowed to manage their own networks to help combat bandwidth-hogging P2P video sharing.
 
Meanwhile NBC Universal will increase its Peacock Equity Fund from an initial $250 million to $1 billion to fuel additional digital acquisitions, according to comments made by Digital Media VP Jessica Schell at last week's Harvard Business School Entertainment & Media Conference. Recent investments include online ad network Adify, blog network PopSugar and online video network WorldWideBiggies.
 
Sen. John Kerry chastised Comcast for packing last week's public Net Neutrality hearing with its own employees, forcing Harvard campus police to turn away an estimated 100 pro-neutrality advocates.
~ DIGITAL ADVERTISING ~
 
comScore CEO Magid Abraham and SVP of Search and Media James Lamberti tried to assuage fears that its latest paid click-through report spells the decline of paid search in general and of Google in particular. The fact that January's qSearch report showed a 7% sequential decline in paid clicks for Google may largely be due to Google's new "quality score" priority placement policy, they wrote. The company is essentially reducing the supply of available spots to bid on while raising the price paid per click, essentially trading quality for volume.
 
~ TRENDS, RESEARCH, ETC.  ~
 
More than three out of four adults are surfing the web while watching TV, and 62% of those surveyed are using the web to look for content related to what they're watching, according to a new study from video search engine blinkx. "Double dippers" searched most for profiles of actors (51%), products and services advertised during the program they were watching (40%) and information about upcoming/related events (39%).
 
Ad agencies are missing the boat on social media advertising because they view the trend as a passing fad and lack practical skills and experience to harness the viral power of new social channels, according to a new survey of more than 60 marketers by TNS Media Intelligence/Cymfony. Over 80% of early adopters of social marketing initiatives surveyed say the medium will grow in significance in the next 5 years, compared to only 33% of "wait and see" marketers.
 
Billboard
and Hanshin Contents Link Corp. announced a licensing agreement with Nielsen Business Media, Inc. to launch Billboard charts of top music sellers in Japan. The Billboard Japan charts were introduced last week on "Tsutaya Online" and will be updated each Thursday.
 


~ WEBSITE OF THE DAY ~
 
In the midst of the online how-to video craze, Intel launched pc.com, a new site containing advice columns and video tutorials about how to survive in a PC-centric world. PC Advisor helps users choose a PC. pc 101 teaches computer techniques. Tech News profiles the latest developments in the space. It's all rather stiffly presented, but there's some useful info here.
 
By the way, if you haven't been to Cynopsis.com lately, check out our new Video Wall. Its cool jigsaw puzzle-like interface allows easy navigation of past Cynopsis daily news videos. Simply wave your cursor over a thumbnail image to reveal the date and hold it there for a few seconds to see a preview, or click to see the whole thing. Courtesy of the folks at Dailymotion.
 
Later -- Wayne
Wayne Karrfalt for Cynopsis: Digital
03.03.08

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Cynopsis CLASSIFIEDS - For More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: FREELANCE PROMOTION SALES REP/MerryMedia/LA: Freelance promotion sales rep w radio & TV exp for award winning ent. marketing co. (MerryMedia.net) apply w/ cover note to or fax 818-760-1531 (3/8)

JOB OPENING: VIDEO PROD MGR/WE tv/NYC: 2+ yrs Video & Web production exp pref in entertainment/cable. Manage dig platform video content, special projects from start to finish. Rez to www.cablevision.jobs #5481BR (3/8)

JOB OPENING: RSRCH DIR/MGR/STRATEGIST/Discovery/NY: Media/mkt research ops. supporting Discovery's AdSales team. Strong presentation/comm skls. Exp w/ media measurement tools, mkt knwldg. Apply: www.discovery.com/careers   Req #7656 (3/8)

JOB OPENING: INTEGRATED MKTG/PROMOTION DIR/NYC: Dev/execute multi-platform, intg. programs for clients w/ b'cast ad sales team, write client proposal decks; MS PP. TV mktg exp. must. 6-7+ yrs. FT.  (3/8)

JOB OPENING: RESEARCH ANALYST/CNN DIGITAL/NY: Support sales across multiple digital platforms. BA, Strong media math, 1+ yrs. exp with Nielsen Online and web analytics products pref'd. Apply: (3/8)

JOB OPENING: SUPERVISING WEB PRODUCER/SHOWS/MTV Digital/NYC: 5+yrs online prod. exp, Exp overseeing creative Web De v& Implement, Strng knwldge MTV Brand & Youthculture, HTML/DHTML/Flash/XML EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/8)

JOB OPENING: SENIOR WEB PRODUCER/SHOWS/MTV Digital/NYC: 4+yrs online prod. exp, Exp overseeing creative Web Dev&Implement, Strng knowldge MTV Brand&Youthculture, HTML/DHTML/Flash/XML EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/8)

JOB OPENING: EXECUTIVE ASSISTANT/Hallmark Channel/NY: Support EVP Ad Sales. 2 yrs exp. supporting high level exec. See full posting and apply at www.hallmarkchannel.com . Com    (3/8)

JOB OPENING: ADMIN ASSISTANT/RECEPTIONIST/NY: 1-2 yrs exp. Should have media exp or interest. MS Office. Admin support/greet visitors/phones/mail/filing/supplies/etc. Apply: www.weather.com/careers Position VSA555  (3/7)

JOB OPENING: ACCT SPRVSR DIGITAL MEDIA & TECHNOLOGY/mPRm Public Relations/LA: 5 yrs exp & strong grasp of ent & tech industries, with high-level media relationships & mngmnt skills. Reply:   (3/7)

JOB OPENING: FREELANCE EDUCATIONAL CONSULTANT: P/T, review scripts for animated kid's series to ensure appeal and age-appropriateness. Prior experience a plus. Send resume to . (3/7)

JOB OPENING: SALES DIRECTOR/Adconion Media Group (formerly EuroClick)/Chicago:  Min. 4+ years of Sales experience and generating monthly revenues above target goals. Email resume's to: (3/7)

JOB OPENING: TEMP MGR DIGITAL MEDIA/Sundance Ch/NY: Create RFPs, media plans & sales materials. Manage banner inventory via DFP & prepare weekly reports. Knowledge of Omniture web analytics. Res:    (3/7)

JOB OPENING: TEMP ASSOC PRODUCER DIGITAL MEDIA/Sundance Ch/NY: Website plng/prod. Edit/compress/syndicate video for multipltfrm delivery. Content entry via CMS. Develop widgets/blogs/digital apps. Res: (3/7)

JOB OPENING: SALES/LATV Network/NY: Head office of bilingual, bicultural music & ent channel distributed nat'l. Join fastest-growing ntwrk in Hisp. space. 3yrs+ brdcst sales exp req'd. Ntwrk sales pref'd. Res to:  (3/7)

JOB OPENING: RESEARCH MANAGER/Nickelodeon/NYC:  Min 4 yrs exp. in primary research; Solid exp. in kids-oriented environment; BA in Psychology, Education, Child Development or Marketing req. EOE/M/F/D/AAP apply at  www.mtvcareers.com (3/6)

JOB OPENING: WEB PRODUCER, SHOWS/VH1.Com/NYC: 4+ yrs Online/Web Prod exp, Strg multi task/time mgment skills, Strg Microsoft Word, Visio, Adobe skills. Knwldge of brand/digital prgrming. EOE/M/F/D/AAP.  Apply www.mtvncareers.com (3/6)

JOB OPENING: LINE PRODUCER/PRODUCTION DEVELOPMENT/MTV/NYC: 6+ yrs prod Mgmt Exp in TV, Excel writ/oral skills, Strong financial skills. Prod. bkground & tech awareness. College degree A+. EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/6)

JOB OPENING: SR DIRECTOR, DIGITAL MARKETING/MTV Digital/NYC: 6+ yrs Consumer Mktg exp, 3+yrs Digital Mktg w Ent Org. Strg analytic/oral skills. Provn fwd thinkg/strat skills. MBA A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/6)

JOB OPENING: VP CREATIVE/Logo/NYC: 10+ yrs leading creative in TV/Adv/Entertainment, Strng strat thinker, brand skills, Strng mgmt bckgrd, Heavy workload, Pop culture/Diversity passionate EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/6)

JOB OPENING: SR DIGITAL PRODUCER/VH1.Com/NYC: 7+ yrs online/web production exp, Strg written/oral/creativity skills, Knwldge of VH1 prgming. Knwlge in SEO/multipltfm content/ HTML/Flash. EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/6)

JOB OPENING: ACCT EXEC, DIGITAL MEDIA/(WNBC NYC): 2+ yrs Online Ad sales exp. Strong sales, presenting, negot. skills. Creative thinker who can sell on both local& nat'l level as well as online agencies.Send (3/6)

JOB OPENING: RESEARCH ANALYST/Comcast Networks/NY-Strong analytical & time mgt skills, Nielsen & MRI proficiency, and prior media experience req'd. Apply: www.comcast.com REQ61002BR (3/5). EEO/AA/drug free.  (3/5)

JOB OPENING: SALES PLANNER/AETN, NY: Create Plans, steward accts, designate ADUs&recaps, coord make goods&post analysis prep. 2 yrs exp pln'g or buyer. Exc comm skills. Client service mindset. Apply: www.aetn.com/careers.html (3/5)

JOB OPENING: VP MKTG & PROMO/SANTA MONICA, CA/GSN, The Network for Games: Rep to EVP Mktg. 12+yrs exp in media mktg, pref TV, web and cable exp. BA/BS Business/Mktg.  Send Res/Cov Letter:  (3/5)

JOB OPENING: MGR, PLNG & OPS/DIRECTV/NY: Will plan and conduct thorough, accurate analyses in support of company wide pricing and inventory initiatives. For immediate consideration, please send resume to: (3/5)

JOB OPENING: VP, LEGAL AFFAIRS/ABC Studios/LA: Assist SVP in mgmt of all legal affairs; strong drafting, analytical, organizational, leadership skills; JD+ 10 yrs exp in studio/prod co. Apply: www.disneycareers.com Req ID #144088 (3/5)

JOB OPENING: ONLINE MEDIA PLANNER/Special Ops Media/NY: Coord planning/execution of online media buys-Negotiation, research, reporting and client/pub relationships. 1 yr exp interactive req'd. Apply: (3/5)

JOB OPENING:  DIGITAL MKTG MGR/Epic Records/NY: Help direct the digital mktg strategy for diverse roster of musical artists. Apply: https://myjobs-en.becruiter.net (enter 201767in Job-ID field and click Search). (3/5)

JOB OPENING: TV SYNDICATION EXEC/Eclipse TV:  Seeking exper synd vet w/ major mrkt exper to clear sports and ent prog. Innovative comp - a great opp to work on development and sales. (3/5)

JOB OPENING: AD SALES MARKETING COORDINATOR/Hallmark Channel/NY: Support Ad Sales Marketing dept. Min. 1 yr. exp in TV Marketing, Sales or Media. See full posting and apply at www.hallmarkchannel.com (3/5)

JOB OPENING: ACCT MGR/NAT'L SALES/BET/Chicago: Cable TV salesperson w/strong presentation skills. Sales/agency exp. & BA/BS degree req'd. Comfortable w/multi-platform & integrated opps . Email: (3/5)

JOB OPENING: DIRECTOR, RESEARCH/BET/Chicago: BA/BS degree + 3-5 yrs. marketing & media research exp. w/proficiency in Nielsen systems req'd. Email: (3/5)

JOB OPENING: WRITER/PROD /NYC: 5+yrs creating on-air promos; seeking brand savvy prod w/ strong conceptualization & writing skills, proven exp. w/ live action & design driven creative solutions EOE/M/F/D/AAP apply:  www.mtvcareers.com (3/4)

JOB OPENING: MEDIA RSRCH SPRVSR/MEDIA PLAN'G SPRVSR/SEATTLE, WA: Work on a Top 15 US advertiser. Plan strategies across all Touchpoints from traditional, digital, events, stunts. www.optimedia-us.com (3/4)

JOB OPENING: SVP IDEA DIRECTOR/SAN FRANCISCO, CA:  Drive exploration of consumer insights - focus on the creation new, bleeding edge media ideas and approaches.    (3/4)

JOB OPENING:  PLAN'G SPRVSR/OPTIMEDIA/NY:   Never Settle, Never Stop. Various accts , incl. top airline.  Exposure to all media. 4+ yrs media plan'g/buying exp. www.optimedia-us.com . Res/sal req to: (3/4)

JOB OPENING: AD SALES TRAINER/AETN, NY: Responsible for training new AETN Ad Sales staff. Respond to user's systems issues. 2yrs ad sales systems exp. MS Word & Excel. Customer svc a must. Apply: www.aetn.com/careers.html (3/4)

JOB OPENING: PUBLICITY DIRECTOR/TLC/LA: Create & execute national publicity campaigns/initiatives, develop press strategy, and pitch programming to press. 8 yrs media relations exp. Apply: www.discovery.com , #7704 (3/4)

JOB OPENING: PUBLICITY DIRECTOR/TLC/NY: Create & execute national publicity campaigns/initiatives, develop press strategy, and pitch programming to press. 8 yrs media relations exp. Apply: www.discovery.com , # 7706  (3/4)

JOB OPENING: DIRECTOR, PROGRAMMING/iN DEMAND/NYC: License programming for VOD, PPV.  Bachelor's + 5-7 yrs exp licensing & existing program supplier relationships.  Apply:  (3/4)

WINTER AND SPRING INTERNSHIPS - These positions are for credit only - nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at .

SPRING INTERNSHIP CREDITS ONLY:
MARKETING INTERN/NY: Opportunity to work with broadband TV network and website for collectors (comics, action figures, pez).Work on branding, community outreach, promotion. Send resume to (3/6)

SPRING INTERNSHIP CREDITS ONLYLIVE ENHANCEMENT INTERN/NY: Keep track of all sponsorships, enhancements & all requested elements that require logging during a live event. For more info/submit resume, visit www.cablevision.jobs req ID 5500BR   (3/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED ... Interested in posting your Video Resume?  Contact for more information ....

SITUATION WANTED: OFFSHORE ALTERNATIVE: Drilling for gold? Proven pro can help you write -or shoot- your way out of a corner -at reasonable rates. Visit:  www.hankadoodledoo.com   (3/8)

SITUATION WANTED: Creative, results-oriented MARKETING PROFESSIONAL seeks mktg. position. 10 yrs. exp w/Advertising, PR, events, print, web, copywriting & leadership. NY based. Contact Kelly:   (3/8)

SITUATION WANTED:  Highly motivated/organized TV PRODUCER seeks Sr level producer position.More than12 years of experience in various formats such as talk, entertainment. Prefer employment in S Florida/LA area. (3/5)

SITUATION WANTED: SR. PRODUCER/WRITER/FIELD DIRECTOR:  3 Emmy noms; NBC, Discovery, E!, CMT, TLC, VH-1; reality/ent/doc; LA based.      (3/4)

SITUATION WANTEDPRODUCTION ASSISTANT: 2 yr exp as exec asst to VP of Ad Sales. Versatile,  outgoing, excellent communication skills. Seeking F/T position in a more
creative capacity. Exp'd w/ working on set. (3/4)

E-mail  for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact for more information ....

Are you looking for a job? Post your Situation Wanted Ad here -- Email for specs.

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