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Parents Television Council - Because Our Children Are Watching

Press Release

November 15, 2006

PTC Tells Clorox to Clean Up its Advertising

Once a Family-Friendly Advertiser, Clorox Now Sponsors Sexually Graphic and Violent Content on Television


OAKLAND, CA (November 15, 2006) – Today at the annual Clorox shareholders meeting, the Parents Television Council™ called on the company to examine its advertising practices in light of the evidence that the company is sponsoring sexually graphic and violent television programming.  The following excerpts are taken from a statement that was given by the PTC's Bay Area Chapter Director Debra Timberlake to executives attending the meeting:


"I am here representing the Parents Television Council, a non-profit, non-partisan group committed to protecting children from sex, violence, and profanity in entertainment.  The reason I'm here today to remind Chairman Knauss and the board that it was not long ago that Clorox received our Advertiser Seal of Approval Award for responsible advertising practices.  But over the course of last year, the Parents Television Council has seen Clorox brands supporting fewer family-friendly shows.  On behalf of our 1.1 million members we are concerned and would like to help Clorox once again be a leader as a corporate citizen.


"In the ‘05 – ‘06 television season, Clorox has appeared in such shows as: Medium, CSI, CSI: Miami, and Two and Half Men—all of which contained either brutal violence or explicit sexual content.  These programs have had storylines that dealt with graphic murders, gratuitous sex, and offensive language.  During the course of its run the show, CSI featured the following: graphic scenes which depicted cannibalism, a fully nude female corpse, and mutilated victims of a deranged killer.  Sexual situations in this series are extremely graphic.  In the past, scenes included a brother and sister having sex, men receiving S&M beatings from a dominatrix in a sex club, pornographic snuff films, and a woman making a sex video for her 15-year-old stepson.  All shows linked to the CSI franchise have developed increasingly offensive graphic images, including close-ups of corpses with gunshot wounds and other bloody body injuries. 


"I am to pleading with you to stop sponsoring this programming sleaze and return to your advertising guidelines that will keep Clorox off of programming that contains foul language, gratuitous sex, and graphic violence.


"You used to be a responsible advertiser but you've gotten off course lately.  We offer our resources to you and look forward to working with Clorox to get back on the right track and once again support family-friendly programs that truly reflect their corporate philosophy."


To schedule an interview with a PTC representative, please contact Kelly Oliver (ext. 140) or Megan Franko (ext. 148) at (703) 683-5004.

The Parents Television Council™ (®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has over one million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

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